Лучшие подкасты про Moneyball For Marketing (2024)

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185: Moneyball Leadership: Win the Game by Changing the Way You Lead, Jaime Diglio, InFirst 27:10

13h ago27:10

27:10

Do you know what you want in your career? Many of us know we don't like where we are at or our role, but we don't know what we DO want. Jaime Diglio's new book, "Moneyball Leadership" is not just for leaders - it is a quick read for anyone wanting to get out of the "war room" as Jaime puts it, and into the "win room". Mindset is so important in bus…

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Founder - Brett Bejcek - Co-Founder at Limitless 32:42

3d ago32:42

32:42

Brett Bejcek is a Co-Founder at Limitless, an AI startup that has raised $33M. His previous roles include data science at Spotify, Glowforge and PwC. Tune into our first founder video podcast to hear about the changing visions of AI, how to run a founder-led beta program and managing the ups-and-downs of building a new product. Brett's LinkedIn: ht…

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184: Career Opportunities for Women in Enablement, Sarah Gross, RingCentral 27:13

7d ago27:13

27:13

My guest today is Sarah Gross, VP of Global Enablement at RingCentral. Sarah and I go way back, and most recently she became a new mom which has given her new perspectives about women and work. Sarah is also a top sales enablement professional who helps design process and support for sales teams like the ones at RingCentral. When Sarah and I first …

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Ep. 111: Moneyball Marketing 13:49

14d ago13:49

13:49

Have you ever seen the movie *Moneyball* or read the book? It’s all about outsmarting the competition, even when they have 10x your budget. Reading the book reminded Tyler of some of our small business clients, competing with big hospitals that have massive marketing budgets. If you try to play the same game as your competitor with a fraction of th…

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Marketing - Kira Klaas - VP, Corporate Marketing at Later 41:33

19d ago41:33

41:33

Kira Klaas is the VP, Corporate Marketing at Later. Her previous roles include Global Head of Brand Marketing at Notion, Director of Brand at Brex and Sr. Brand Marketing Manager at Gusto. Tune into our first marketing video podcast to hear about the difference between brand and branding, how everyone is part of the "brand team", and so much more. …

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UX Research - Matt Gallivan - Independent Research Leader, ex-Airbnb, Meta, Huge, NPR 36:50

20d ago36:50

36:50

Matt Gallivan is an independent research leader with over two decades of experience. His previous roles include Sr. Director of Product Research at Slack, Sr. Research Manager, Homes at Airbnb and Research Manager at Facebook. He's also ex-Huge and ex-NPR. Tune into our first video podcast with Matt to hear about changes in the UX research field, p…

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183: Say What They Cant Unhear, New Book by Tamsen Webster 23:42

22d ago23:42

23:42

Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change. Tamsen describes the new book: The book is a compact and actionable guide that will get leaders (and others!) thinking differently about where change comes from and how to initiate it. By introducing and explor…

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Enterprise UXR: Impact - Shibani Shah, Director of UX Research at ServiceNow - Enterprise UXR: Research Impact 33:26

23d ago33:26

33:26

In B2B companies, there are a ton of critical stakeholders that need to be in the know when you're doing research. That means that there are even more people to keep in the loop, send reports to, build rapport with, and more. How do you stay on top of it all? How can you make sure you're driving the impact that leads to the success of the research …

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182: You can Get Sales Skills No Matter Where You Grow Up; Misky Sharif, Revolut 24:04

26d ago24:04

24:04

Her parents were Somali refugees who ended up in the U.K. As a child, Misky Sharif learned to be careful around the drugs and crime in her low income neighborhood. She rose above it, while learning as she grew up. How many kids would dodge all of the negative and find something positive in that? Listen as Misky explains how. Misky overcame obstacle…

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UXRConf 2024 - Madeline Huberth - The Rise of the UX Research Scientist 18:54

28d ago18:54

18:54

With the growth of UX research, many new specialities have emerged. Are we ready for one more? Madeline is a UX Research Scientist at Meta - a new role that has one foot in UX research, and another in academia. Join us as Madeline tells us about the role, why it was created and how to know when your team is ready for a UX Research Scientist too.…

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UXRConf 2024 - Marie Sbrocca - Make it Matter 17:30

28d ago17:30

17:30

On the path to research impact, there are many pitfalls that can get in your way. Some of these challenges are beyond your control, but many are not! Marie of Google joins us to outline some of the key tactics she uses to make sure the research that's being done is timely, desired, and valuable to her cross-functional partners.…

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UXRConf 2024 - Christie McAllister - Putting AI to Work for UX Researchers 25:03

28d ago25:03

25:03

There's no doubt that AI is changing the way we do research. New AI tools are popping up all the time, but sometimes they don't fit the bill of what we're looking for. Could there be an opportunity to build them ourselves? Christie thinks so. Join her as she discusses how her team has started to build multiple AI agents to support their research wo…

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UXRConf 2024 - Sam Ladner - Leading with Strategic Foresight 22:37

28d ago22:37

22:37

When we're bogged down in week after week of tactical research, it can feel like there's no opportunity for blue-sky research. But, that's not true. At least not according to Sam. Join us as Sam shares her outline for a simple and easy strategic foresight project plan you can do in just a few hours a week.…

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UXRConf 2024 - Nicole Wright - Efficiency Through Research Blueprints 24:33

28d ago24:33

24:33

Mapping customer journeys is something we're all familiar with, but when was the last time you mapped your research practice? Every research practice has room for improvement, but identifying those opportunities for growth can be quite challenging when you can't see the big picture. Nicole joins us to share how she uses blueprints to find the next …

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UXRConf 2024 - Joris Drayer - Moneyball UXR 25:37

28d ago25:37

25:37

The Oakland A's redefined baseball with their unique moneyball strategy: a statistical approach to baseball that used probabilities and a variety of unique metrics to deliver exceptional results. Could this work for UX research too? Joris thinks so. He was working for the Oakland A's on their Moneyball strategy (before Brad Pitt made it cool), and …

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Great Research - Nizar Saqqar - Impact-Driven User Research: Breaking Barriers and Driving Value 17:38

28d ago17:38

17:38

When Nizar joined Snowflake as the company’s first user researcher, there were questions about the role of user research in driving product impact and business value. Fast forward to today, and the user research team is one of Snowflake’s fastest growing teams, expanding tenfold and playing a critical role in driving key product decisions. In this …

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Enterprise UXR: AI - Jessa Anderson and Hayley Mortin - Generative AI and UX Research in the Enterprise 34:45

28d ago34:45

34:45

If you're building generative AI applications for everyday consumers, there's room for error. Shipping something that's a bit half-baked, listening to feedback, and launching a better version is A-ok. But, when it comes to generative AI in enterprise applications, it's a whole different story. How do we build great experiences for business customer…

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UXR LA - Morgan Hammerstrom and Cindy Kim - Social Experience Research 21:12

28d ago21:12

21:12

You can't research social experiences like any other research project. Social experiences involve more than one person, and that adds a lot of complexity. Morgan from Snap and Cindy from CashApp join us to share their insights on managing research on social experiences.Learners Collective Inc

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Great Research - Josh Williams - Unlocking Potential: Strategic Cross-Training to Transform Research Teams 20:29

28d ago20:29

20:29

As research teams change, the burden of research will end up distributed across a wider range of people, both researchers and non-researchers alike. How can we empower our entire team to develop the right skills to widen the range of projects we’re capable of doing? Tune in as Josh explores this very question.…

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UXR LA - Kathryn Campbell - Researching Entertainment: When Fun is the User Experience 24:28

28d ago24:28

24:28

Researching a product that has a clear function is relatively straight-forward. Researching connection, fun, or even just 'vibes', is a lot less so. Kathryn leads research at Warner Music Group, and was previously a research leader at Instagram. These products are not used to accomplish a specific function, but rather to make people feel ways that …

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Enterprise UXR: Strategy - Michelle Takemoto and Warren Davis - Creating Research Impact through Strategic Partnership 32:43

28d ago32:43

32:43

There's no doubt that partnership between research and other functions is pretty important. But, in an enterprise, B2B context, it's even more true. How do you manage the complexity of customer relationships, customer success, engineering, and more, to make sure your research has the impact it should? Michelle and Warren join us to explore.…

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Big Research - Megan McLean - Rivers and Roads: Forging Insights for Impact at Spotify 22:57

28d ago22:57

22:57

Planning for research at companies with millions, or even billions of users, can feel like an impossible challenge. There are so many people and so much to learn. But, with the right approach, we can set up our research function to get our partners in product what they need without boiling the ocean. Tune in to Megan's talk to hear about how she th…

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Great Research - Andy Warr - Executive Presence: Stories and Lessons Learned Conducting Research with the C-Suite 31:35

28d ago31:35

31:35

Most of us are focused on tactical research to improve the products and services our organizations ship to market. But, product teams aren’t the only ones who need research. In this talk, Andy unpacks what it’s like doing research for executive and board-level stakeholders.Learners Collective Inc

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Great Research - George Murphy - Your Attention Please: Tips for Research Communication 27:26

28d ago27:26

27:26

If an insight is generated by a researcher, but a stakeholder isn't around to absorb it, does it really make an impact? Communicating new learnings with colleagues has long been a challenge for researchers. Lucky for us, George is one of the best at exactly that. In this talk, George walks you through some of his most trusted tactics for successful…

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GOOB - Bri Keenan - Managing the Challenges of Contextual Inquiry 24:53

28d ago24:53

24:53

Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team. But, getting out into the 'field' to do research comes with unique challenges: some logistical, some…

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Great Research - Christelle Ngnoumen - Hypothesis-Driven Innovation: From Insights to Outcomes 23:05

28d ago23:05

23:05

One of the inherent challenges with research is the disconnect between the insights we generate and the impact of those insights on the metrics by which products and businesses are measured. In this talk, Christelle unpacks how you can use techniques from behavioural insights to design experiments that strengthen the causal relationship between res…

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Great Research - Judd Antin - Evolving UXR for Greater Impact 24:14

28d ago24:14

24:14

There’s no doubt UX Research is going through a transition right now. But, where are we transitioning from? And where are we moving to? In this talk, Judd shares his vision for how research can elevate itself as a practice, and deliver real impact for the teams and organizations we’re a part of.Learners Collective Inc

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Great Research - Claudia Natasia - Building a Scalable Revenue Engine with Research 24:23

28d ago24:23

24:23

As economic headwinds accelerate, the need to generate revenue growth is becoming more and more urgent for most businesses. What role can research play in improving the financial future of the organizations we’re a part of? According to Claudia, a very big one.Learners Collective Inc

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Landing the Research Role - Nizar Saqqar and Josh Williams - Research Manager 47:38

28d ago47:38

47:38

While often "the next step" on the career ladder, working as a manager couldn't be more different than being a senior IC. Working on performance reviews, hiring, firing, reporting to executives - it's a different job entirely. How do we find success in this new role? Join Nizar and Josh as they share their experience as managers and research leader…

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Landing the Research Role - Zoë Glas and Louise Beryl - Entry Level Researcher 51:12

28d ago51:12

51:12

Trying to land your first or second research role? That's a tall task. The hiring process can be confusing, archaic, and arbitrary. In fact, many of the senior leaders that you look up to today had the exact same experience. In this panel, Zoë and Louise are here to unpack what you need to know as you're going through the application process, and h…

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Landing the Research Role - Beth Toland, Celeste Ridlen and Summer Kim - Research Executive 51:58

28d ago51:58

51:58

Stepping into a leadership role is more than just a switch from one type of manager to another. As a research exec, you're reponsibilities and influence are greatly increased, but so is the scrutiny. How can you convince a company that you can deliver in a research leadership role? What does it take to organize and manage an entire research functio…

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Ep. 110: The Iceberg Brand 19:46

1M ago19:46

19:46

We're always adapting our approach to content marketing for our clients. Your brand's story can unfold gradually, allowing space for growth. By pacing your content, you give yourself the opportunity to evolve and build over time, making sure you don’t reveal everything too soon. To hear more of our thoughts about how we change over time, tune in to…

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181: Sales Within Pre- and Post- Sales Functions, Deirdre Sommerkamp, Skillibrium 15:55

1M ago15:55

15:55

Now more than ever, we are seeing the importance of how sales fits in pre-sale and after the sale, and how sales needs enablement like the examples Deirdre offers are what helps grow . Learning, practicing, executing and coaching is the repeatable cadence Lori and Deirdre talk about creating "work life harmony" and the value of keeping in touch wit…

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AI and UX Research 2023 - Jessa Anderson - The Vital Role of UXR in AI Experiences 25:23

1M ago25:23

25:23

There aren't a lot of UXRs who've been working in AI development for close to a decade, but there are a few. And one of them is Jessa. Jessa works at ServiceNow, where she leads research on a number of key experiences that leverages machine learning and AI to power the enterprise. Jessa joins us to share the key things you need to know about creati…

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AI and UX Research 2023 - Pete Fleming - How is AI changing UX Research? 23:58

1M ago23:58

23:58

Of all the roles in a tech organization, UX research might be the one most affected by advances in AI technology. That might leave you, and many others, more than a little concerned about what the future of UX research work and employment might look like. There are few people better to provide perspective on this important question than Pete Flemin…

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AI and UX Research 2023 - Lisa Nash - User Research's Critical Role in AI Development in Self-Driving Cars at Cruise 21:39

1M ago21:39

21:39

When you think of AI development, you're probably imagining a bunch of machine learning researchers and software engineers writing code, not something that speaks to the skillset of UXRs. However, this picture couldn't be further from the truth. In the case of Cruise's self-driving car technology, the UX research team played a vital role in helping…

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AI and UX Research 2023 - Ricardo Prada - UX Research in the AI Age: How Our History Can Guide Our Future 16:44

1M ago16:44

16:44

AI has been around for a lot longer than you think - it just hasn't be advancing quite as quickly in the past as it has recently. As a UXR, what do you have to do with the history of AI development? As it turns out, it's probably more than you think. Ricardo joins us to explain.Learners Collective Inc

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AI and UX Research 2023 - Sheana Ahlqvist - Meeting the Moment: Imagining New Research Methods for an AI World 14:04

1M ago14:04

14:04

As we develop new products with AI built into them, the capabilities and uniqueness of each experience expands dramatically. Given that, how should our research methods change to adapt to this new technological shift? At Instagram, Sheana is a researcher who's done extensive research on Meta's new AI experiences, and joins us to share some of the n…

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UXRConf 2023 - Daniela Matos - Research in Low-Income Communities 13:59

1M ago13:59

13:59

When dealing with individuals from marginalized or disadvantaged communities, it's important to be extra cautious with how you recruit, look, and behave. Not just for the benefit of the participant, but also to make sure you limit the bias you introduce into your research. If you're not from a low-income community yourself, understanding the right …

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UXRConf 2023 - Emily Wurgler - Addition by Subtraction 15:56

1M ago15:56

15:56

As UX researchers, we're often doing work on new features. New additions to the product, new products for new users... new, new, new, and add, add, add. But, what if we could make our products better by taking things away? That'd be a novel idea. Here to explore that idea with you, is Emily.Learners Collective Inc

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UXRConf 2023 - Lauren Stern - Researching Personality in Automation 15:06

1M ago15:06

15:06

More than ever before, humans are going to be interacting with robots and AIs in a human-like way. As researchers, now is the time to start thinking about how it feels to interact with these machines. Lauren leads research at iRobot, where she thinks a lot about how humans interact with machines. Join her as she explores how to research the persona…

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UXRConf 2023 - Hannah Barbosa - Metadata for Mega Impact 12:28

1M ago12:28

12:28

Often, when it comes to executive stakeholder relationships, we feel like we're speaking a different language. And most of the time, we are. Executives love to talk numbers. But how do we do that, when our qualitative work has little that's quantitatively measured? Hannah from AWS is here to unpack how to use metadata from your qualitative research…

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UXRConf 2023 - Heather Breslow - Building A Values Aligned Research Career 17:01

1M ago17:01

17:01

For UX researchers, our work can be an emotional sink. That makes career planning extra hard, when you're constantly worrying about relationships with managers, stakeholders, and the customers you work with. Heather has dealt with this first-hand. Today, she's here to help you reflect and reorient towards building a values-aligned career in researc…

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UXRConf 2023 - Josh Williams - Too Many Tools? 13:16

1M ago13:16

13:16

There has never been more choice for researchers when it comes to tooling than there is today. Tools are more powerful, convenient, and cost-effective than ever before. But, that leads us to some important questions: are we too dependent on tools, and could we do our work without them? In this talk, Josh is here to ask the question, do we have too …

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UXRConf 2023 - Savina Hawkins - How AI Models Will Change UX Research 15:40

1M ago15:40

15:40

AI is going to change the research game, there's no doubt about that. The questions we have on the forefront are now: how will research change, and where will our careers end up? Savina is a UXR at Meta working directly with AI engineers, and she's here to tell you what to expect from new AI tooling and how research will change in the coming years.…

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