The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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Transform your life and business with Beyond Common Business Secrets Podcast! Hosted by Tracey Watts Cirino - a former award-winning Salon Owner, Hair & Beauty Expert turned Business Growth Strategist, Speaker, Podcast Host, Global Course Creator, Marketer, and 5-time #1 International Best Selling Author - this podcast dives deep into strategies and success systems to become profitable and create freedom through creative entrepreneurship. Hear from many Leading Guest Experts who spill all th ...
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Join Crystal in 'Your Hair Mentor,' a podcast that elevates the beauty industry one conversation at a time. Dive deep into the world of hair with the latest trends, tools, and insider secrets to thrive in your business. Engage with industry titans in candid chats, and gain Crystal's unique insights to redefine the salon experience. This isn't just a hair podcast; it's a journey for stylists to learn from the best and create magic together. Tune in, be inspired, and let's revolutionize your c ...
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This Podcast is launching to Highlight the Power of Women in Franchising Franchise freedom strategist, Phyllis Pieri, has launched of "Fierce Females in Franchising," a new podcast dedicated to showcasing the power and success of women in the franchise industry. In this podcast, Phyllis will interview female franchise founders for their unique and inspiring founder stories, female franchisees for their reasons behind choosing franchising, and support people who help franchise owners reach ne ...
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#72 Pricing for Salon Success with Nina Tulio
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In today's episode, we are thrilled to sit down with Nina Tulio, a highly esteemed salon business mentor, speaker, and educator. With over 27 years of extensive experience in the beauty industry, Nina has established herself as a leading figure in nurturing the growth and development of salon owners and stylists across the globe. She dedicated 20 y…
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Small Business Growth Secrets: What You Haven’t Heard
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Ready to skyrocket your small business growth? Join us as we break down the essential elements of entrepreneurial success. Discover how resilience, courage, and intuition can help you overcome financial constraints and fierce market competition. We'll share actionable strategies, from mastering digital marketing to enhancing customer retention and …
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#339 - How to attract more clients FAST in today's economy
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You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that…
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Ultimate Summer Bucket List for Busy Business Owner Moms
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Have you ever wondered how you can make this summer unforgettable for your family while managing the chaos of running a business? Join me, your host Tracey Watts Cirino, as we uncover the secrets to creating the ultimate summer bucket list tailored for busy business owner moms. Learn how to plan and prioritize activities that matter most, ensuring …
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#338 - Which Salon Model Has The Most Profit Potential
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A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you a…
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Nurturing Self-Worth in a World of Doubt
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Have you ever stood before a mirror, wrestling with the reflection that stares back at you? It's a moment we've all faced, where doubts about our worthiness creep in, despite the accomplishments we've amassed. In this episode I take you through my intimate struggles of worthiness and confidence, dissecting how these forces sculpt our existence. We'…
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#337- The 7 “Icks" Salons Do That Stylists Can’t Stand
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It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you ca…
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Business Growth: Quantum Healing With Intuitive Human Design Guide Lauren Oberly
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Join us on this transformative journey and discover the power of intuitive human design and quantum healing with our special guest, Lauren Oberly. She shares her unique blend of intuition and human design techniques that have helped clients heal and grow their businesses. Get ready to learn how to navigate the intricacies of personal and profession…
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#336 - 3 Steps to Less Drama & Higher Profits for Salon Owners
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My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted…
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Mastering Productivity with Human Design: Unleash Your Time Management Magic
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Ever felt like your to-do list is a relentless monster you keep struggling to defeat? In this heart-to-heart, I take you on a journey to discover how your human design chart can help you save time and make more money. Uplevel your time management and productivity with a system that connects the dots between astrology, the I Ching, Kabbalah, and cha…
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#335 - How to Hire Dream Team Members as a Salon Owner
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Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the styl…
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A Season Of Possibility: Being Intentional And Creating Strategic Growth
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Awaken to the "season of possibility" as we navigate the art of intentional living and strategic growth in business on this episode. Get backstage access to personal rituals that help us release the old to make room for the new, shining a light on your unique talents. We'll tackle the importance of intentional planning through the lens of the CEO P…
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#71 Online Booking Done Right with Missy Megginson & Schedulicity
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There is a way to use online booking to actually make your life easier. In this week's podcast episode we bring in Missy Megginson, the director of Sales and Business Development for the popular online scheduling system Schedulicity. Missy is also a stylist behind the chair and knows EXACTLY how to use online booking to save you time, create better…
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#334 - How Meta's New AI Search Feature Will Impact Stylists
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You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my …
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5 Mistakes You Can't Afford to Make In Business
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We're laying out the blueprint for success; you'll get a firsthand look at the five most costly business blunders and how a crystal-clear vision can be your lifeline. It's time to ignite the passion within, as we talk about the power of articulating your dreams and turning them into the pulsing heartbeat of your business. This episode is more than …
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#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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#70 Hairstylists Change the World with Elizabeth Faye
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In this week's podcast episode we have the pleasure of chatting with Elizabeth Faye. She's globally recognized for her work in business and trauma-informed coaching. She's also a fellow speaker, podcast host, and author. But she's best known as the CEO and founder of the unique and transformative... Hair Love University. Elizabeth is responsible fo…
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#69 Follow the Money with Krista Storm
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Have you ever felt like you didn't fit in where you worked? Krista Storm felt that way multiple times throughout her career and used that to fuel her growth. With her clever use of social media and her unique take on building her business, she's been able to follow the money to grow into a successful brand. Today, Krista is a coach that teaches sty…
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#332 - Commission structures that work today
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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Building Authentic Bonds and Growth in Entrepreneurship with Tracy Beavers
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Join us as we share the tale of our business friendship and how authenticity and organic growth have been the bedrock of our entrepreneurial successes. Special Guest Tracy Beavers shares her expertise on fostering genuine connections, overcoming challenges, and achieving success in entrepreneurship. Discover practical tips, inspiring stories, and a…
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#331 - The Pricing Crisis and How We Got Here
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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Business Success: 5 Most Important Business Systems You Need
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Elevate your entrepreneurial journey and achieve explosive growth! Your ultimate playbook for mastering the essential systems that propel businesses forward. Join us as we reveal the backbone of every successful venture the transformative power of a razor-sharp vision and mission, and what elements are pivotal in team development and magnetizing th…
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#330 - Industry Education Exposed!
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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Self-Care Rituals: Cultivating Love for the Skin You're In
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Struggling with adult acne felt like a never-ending battle, but I've finally turned the tide with a self-care system that's as nurturing as it is effective. Today, I'm opening up about the skin revelations that have redefined my daily routine and self-image. This holistic approach to skincare, where hormones, stress, and aging are more than just bu…
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#329 - Breaking Down the Pre-Booking Negative Impact
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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#68 Digital Marketing Strategist, Jodie Brown
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As a 15-year hairstylist turned speaker, retreat host, podcaster and owner of content marketing agency Align Creative Co., Jodie Brown is a passionate branding and marketing educator for creatives, beauty entrepreneurs and educators. Through this passion, she has helped dozens of hairstylists, educators, and beauty professionals reach their goals, …
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3 Marketing Strategies To Grow Your Business Now
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In this episode of Beyond Common Business Secrets, we reveal three foundational marketing strategies guaranteed to kickstart your business journey. From content creation to leveraging your network, discover the secrets to standing out in a crowded marketplace and achieving success on your terms. Tune in to explore three game-changing marketing stra…
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#328 - If I Were Building as an Educator Today
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There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator…
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Top 10 Time Challenges as a Female Entrepreneur
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Discover the transformative power of finding harmony over balance, tune in as we unveil the strategies that have empowered me and countless other female entrepreneurs to conquer the top 10 time management challenges. In a candid conversation, we tackle the misconceptions surrounding work-life balance, advocating for a more attainable and fulfilling…
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#327 - The 5 Communication Styles & How to Master Them
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Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressi…
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67. Elyse Rox: Behind 'Hairstyle, The Talent Show'
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Candid and unfiltered. That's how most people would describe Elyse Rox, and certainly why she was selected for the popular TV show called: "Hairstyle, The Talent Show". Her wild red hair and can-do attitude is fun and refreshing in this podcast episode as she gives us little insider details and shares her experience on the show. Will she have a sho…
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The art of your business niche: How to find your best business growth strategy with Lauren Carr
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Learn the secret to valuing your work and setting boundaries with the remarkable Lauren of Fortuitous Felidae As someone who has navigated the tumultuous waters of entrepreneurship while welcoming twins into her life, Lauren's story is a testament to determination and self-worth. Together, we unravel the complexities that come with starting a busin…
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#326 - Passive Stylist, Artist, or Wealth Builder?
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Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often …
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Mindset Matters: Cultivating a Motivated Mindset for Women in Business
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Every female entrepreneur knows the sting of rejection and the weight of juggling a multitude of roles; it's a shared battle in our relentless pursuit of success. My own journey has taught me that anchoring in your 'why' isn't just motivational fluff—it's the very lifeline that can pull you through the churn of doubt. In today's episode, I get real…
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#325 - How to Gain Back Lost Clients
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Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to co…
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#66 Radical Personal Responsibility with Laura Garcia
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Laura Garcia is a well known bridal beauty coach, and so much more. You're not going to want to miss this inspiring episode, friend! In this interview with Laura, she shares some amazing insights into what it takes to push through your barriers and find real success. From the inception of her 'first love' (LaDiDa Beauty), to her female leadership a…
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How to Attract More Ideal Clients Using Magnetic Marketing
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Ever wondered how to make your brand irresistibly attractive to your dream clients? Join us as your host Tracey Watts Cirino, and special guest Lauren Oberly from the Enlightened Misfits Podcast reveal the potent strategy of magnetic marketing that's transforming the way entrepreneurs connect with their audiences. In this heart-to-heart exchange, w…
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#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch
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Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suff…
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Training Associates with Coach Chris Baran
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Coach Chris has been in this industry long enough to recognize the pitfalls of hiring associates and assistants... and has come up with an answer. His Salon Associate Accelerator Program is something to consider if you're looking to grow your team, and do it fast! But he's also a wealth of knowledge and expertise about the industry as a whole. You …
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The Art of Business Strategy with Industry Expert Joy Harris
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Join us in a new segment all about coaching the coaches and business leaders. In this episode, we go behind the scenes with Joy Harris of Joyful Solutions, as we dissect the process of business engineering transforming entrepreneurial visions into reality. Joy shares her wealth of experience in guiding business owners through the twists and turns o…
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#323 - Create a Brand Message for Your Instagram Page
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Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about…
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The Art of Growing Your Business Intentionally
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Ever felt the rush to expand your business only to wonder if you're truly ready? That's exactly what we're unpacking today; I'm Tracey Watts Cirino, guiding you through the essential steps to consider before scaling up. We're not just talking about growth for the sake of growth, but a thoughtful, strategic expansion that aligns with your personal a…
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#64 Bioprogramming Hair with Caitlyn Lilly
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"They're not styling tools, they're treatment devices" Caitlyn Lilly is a hairstylist, salon owner, educator and sharer of all things bioprogramming. BeautyTechDistribution is taking the world by storm, and Caitlyn is here to share about it! Caitlyn shares her story today (which may have included a hot dog costume), and why she's so excited to be s…
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#322 - Six-figure stylist secrets, shifts and strategies
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I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and min…
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Unlocking Time and Freedom: Why It's More Important Than Ever
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Unlock the secrets to mastering your time and achieving the freedom you've always desired; it's not just a dream, it's a tangible reality I've personally experienced. Uncover my journey and the specific strategies that have transformed my daily routines. Hear how morning walks are not just a form of exercise, but a profound practice for connection …
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#321 - What Is the Income Potential in Your Business Today?
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There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be…
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PTO & Benefits & Support...Oh My! With Rachel Beechboard
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Hi friend! In this episode we get to hear from a salon owner that is doing things a little differently, and doing them really well. Rachel Beechboard comes to us from Nashville, TN... and she owns and leads a 'team-based' salon. Her stylists are happy, make damn good money, and have the support system that is usually desperately lacking in our indu…
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Shattering 7 Time Management Myths
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Bust the myths and seize the day—join me, Tracey Watts Cirino, as we shatter the seven towering time management myths that have trapped entrepreneurs in a false productivity promise. From the deceptive allure of busyness to the multitasking trap, we're peeling back the layers of what it truly means to be productive. Wave goodbye to cookie-cutter so…
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#320 - How to Maximize Your One-Year Financial Growth
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We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trus…
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Cash Confidence with Misty Jayne
1:00:13
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Please subscribe and leave us a review friend!! Misty Jayne is the host of The Cash Confident Stylist podcast, Speaker and Money coach for hairstylists. After realizing the power of transforming her money story by paying off $48,000 in debt in 2 years without increasing her income behind the chair, she has since dedicated her career to supporting s…
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