Hell in a Cellphone is a wrestling podcast hosted by three comedian friends, where longtime marks Aaron Benoit and Bobby Hankinson introduce recent convert Eric Silver to the shock and awe of the Attitude Era in WWF/WWE. From “Austin 3:16” through “Ruthless Aggression,” in each episode they’ll watch a pay-per-view and dissect the rise of some of the biggest, most charismatic wrestlers of all time, and reckon with all the baggage that came along with them. There will be romance, there will be ...
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In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well. Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own ...
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Vida Bars with Luisa Salcedo
43:55
43:55
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43:55
On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. She specializes in helping purpose-driven CEOs by implementing operational strategies that eliminate chaos, boost revenue, and empower leaders to innovat…
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Milk Makeup with Tyler DeLarm
52:44
52:44
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52:44
On this episode of Unboxing Ecommerce, James and Jennifer order from Milk Makeup with special guest, Tyler DeLarm. Tyler, Head of Demand Generation at Undigital, is a seasoned business leader and marketing consultant with a reputation for guiding successful teams with optimistic kindness. His unique combination of expertise in brand positioning, or…
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Outlier with Nima Elyassi-Rad
50:01
50:01
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50:01
Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ. Why Outlie…
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Psycho Bunny with Aaron Schwartz
42:55
42:55
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42:55
On this last episode of Season One, James and Jennifer order from Psycho Bunny with special guest, Aaron Schwartz. Aaron is the cofounder of Orita.ai and has previously served as President at Loop Returns. He also co-founded Passport Shipping and Modify Watches. Based in the Bay Area, Aaron grew up in Cleveland. We will be back for Season Two on Se…
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Alter Eco with Ashley Zager
54:44
54:44
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54:44
This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years…
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Anthropologie with Monique Benoit
43:16
43:16
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43:16
This week James and Jennifer order from Anthropologie with special guest, Monique Benoit, a Senior Merchant leading BIPOC Brand Development at Ulta Beauty and fellow podcast host of Scaling Emerging Beauty Podcast. Monique has worked with emerging brands to bring them to market and has a drive to help brands scale, along with being an avid shopper.…
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Skratch Labs with Amanda Hofman
46:22
46:22
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46:22
This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking gro…
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Dieux with Mary Wiegand
45:19
45:19
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45:19
This week James and Jennifer order from Dieux with special guest, Mary Wiegand, the Founder and CEO of Boon, LLC. Mary brings over 16 years of demand planning experience across a multitude of retail product types and selling channels. She has created an innovative, non-traditional business model that delivers hands-on results to young and start-up …
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Bed Bath and Beyond with Michelle Hsiao
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53:54
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53:54
This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, having previously led merchandising teams at prestigious companies like Boscov’s, Macy’s, and Gugu Guru. With her extensive background in ecommerce str…
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Cometeer Coffee with Cody Berenson
47:36
47:36
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47:36
James, Jennifer, and their guest Cody Berenson (Siddhi Capital) order Cometeer Coffee and are captured by its specialness. Why Cometeer Coffee? A Food/Beverage Operator thought this disruptive product delivered in an unconventional way would present an interesting exploration into supply chain, packaging, and logistics. Research included these sour…
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Summer Fridays with Jeff Kaiden
51:14
51:14
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James, Jennifer, and their guest Jeff Kaiden (Capacity, LLC) order Summer Fridays' hero product and then some. Research included these sources: Summer Fridays: https://summerfridays.com/pages/about Today Show: https://www.today.com/video/how-summer-fridays-founders-went-from-online-to-in-stores-162786373733 Pitchbook: https://pitchbook.com/profiles…
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James and Jennifer wrap their heads around Temu. Why Temu? We wanted to understand how this Chinese app came out of nowhwere and its influence on American shoppers. Research included these sources: Temu: https://www.temu.com/about-temu.html Time: https://time.com/6243738/temu-app-complaints/ ZDNet: https://www.zdnet.com/article/is-temu-legit-what-t…
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James and Jennifer order from Rooted and admire the iterations. Why Rooted? Perishable items add complexity to shipping that would be fun to explore. Research included these sources: Rooted: https://heyrooted.com/pages/our-story Rooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/ Air.inc: https://air.inc/blog/on-brand-no-11 The Pitch podca…
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James and Jennifer order from Warby Parker and feel trusted. Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance. Research included these sources: Warby Parker: https://www.warbyparker.com/history The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/ Knowledge …
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The Future of Reverse Logistics
1:00:50
1:00:50
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James and Jennifer go off-format to discuss Returns with a panel of experts at Manifest Las Vegas. Special guests Jeff Wolpov (SVP, Ryder Ecommerce), Jonathan Poma (CEO, Loop), and Kyle Bertin (CEO, Two Boxes). Recorded, edited, and mastered by Matt and Alex, Podcaster Studios, Las Vegas _______________ Have a brand/shopping experience you want us …
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Bloomingdale's / Macy's with Maia Benson
1:02:38
1:02:38
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James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India. Why Bloomingdale's / Macy's? Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping. Research included these sources: Bloomingdal…
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James and Jennifer order from Urban Outfitters and James falls apart. Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses. Research included these sources: URBN: https://www.urbn.com/home Wikipedia: https://en.wikipedia.org/wiki/Urban_Outfitters Financial Times: https://markets.ft.com/data/equities/tearsheet/pro…
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Powell's City of Books
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58:09
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58:09
Community and connection come up more than once as James and Jennifer consider Powell's e-tail backend like an archaeological dig into the past. Once they get their packages, they go absolutely bananas over the branded packing slip, supporting their theory that Powell's might just care more about the physical, tangible, in-person connection to thei…
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James and Jennifer order from netflix.shop. Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction. They talk about localization and get a bit emotional as they embrace the moniker MLP. In the end, they are kind of delighted with the tech stack and the story it told. Research included th…
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James and Jennifer order from Bombas and receive their first-ever package without a packing slip. They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodness in multiples. There's a lot of love and heart-feels in this episode. Research included these sources: Bombas website: https://shop.bombas.com/pages/…
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James and Jennifer talk about a recent dog-sitting adventure and a Mattress Factory mystery before they order socks from Stance. They get into Stance's ties to skateboarding, Rihanna, and artists then go deep into their packages' journeys, pixels, QR codes, and bare-bones packing slips. They haven't gotten over their disappointment with the Fenty l…
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James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey. Research on Fenty Beauty included these sources: https://en.wikipedia.org/wiki/Fenty_Beauty https://440industries.com/f…
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James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey. Research on Patagonia included these sources: https://en.wikipedia.org/wiki/Patagonia,_Inc. https://brandminds.com/patagonia-the-story-behind-the-…
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Unboxing Ecommerce is coming soon to your favorite podcast places. Episodes drop every other Tuesday starting November 7th. James and Jennifer order products from brands to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey. _______________ Have a brand/shopping e…
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Episode 55 - SummerSlam - August 27, 2000
1:20:35
1:20:35
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The WWF was on cruise control as it came to Raleigh, NC for the biggest party of the summer. The matches are mostly solid, but the highs are not quite as high, until one match gets injected with a little TLC. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis YavneAaron Benoit, Bobby Hankinson & Eric Silver
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DEEP DIVE - Lita vs. Stephanie McMahon - RAW, August 21, 2000
26:30
26:30
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While it would still be over a decade until #givedivasachance, this main event from RAW from 2000 marked a change in the expectations and excitement surrounding women wrestlers. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis YavneAaron Benoit, Bobby Hankinson & Eric Silver
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DEEP DIVE - Shawn Michaels vs. Razor Ramon - WrestleMania X
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32:34
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32:34
Before we look at the evolution of the art form at SummerSlam 2000, we look back at the first televised ladder match and one of the best wrestling matches of all time in this contest between Shawn Michaels and Razor Ramon. Theme song “Their Are Traitors in Our Midst” by Disco Vietnam. Check out his tracks on Real Late by Peter Rosenberg, out now! A…
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Episode 54 - Fully Loaded - July 23, 2000
1:20:28
1:20:28
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The WWF continued its parade of stellar pay per views in the year 2000 with this entry from Dallas, TX. A future hall of famer continuing her ascent, a big man jumping from on high, and three main event worthy matchups round out this phenomenal show. Theme song “There Are Traitors in Our Midst by Disco Vietnam Art by Alexis Yavne…
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DEEP DIVE - Bull Nakano vs. Alundra Blayze - SummerSlam 1994
31:36
31:36
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31:36
Before we explore the sea change in women’s wrestling in the WWF from 2000, we look back for the first time at two women superstars that were doing it half a decade before with this classic from SummerSlam 1994. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis YavneAaron Benoit, Bobby Hankinson & Eric Silver
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Episode 53 - King of the Ring - June 25, 2000
1:43:53
1:43:53
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From Boston, Massachusetts, it’s the finals for the biggest field in King of the Ring tournament history, and sensible booking gives way to a nonsensical main event with a whole bunch of superstars acting against their interests. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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DEEP DIVE - The Beginning of the Undertaker
27:16
27:16
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27:16
At Judgment Day, the sometimes mortuary agent, sometimes evil wizard we’ve grown to usually love reemerged as a biker. What better chance to look back at his history and his first two appearances, a taping of Superstars and Survivor Series from 1990. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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Episode 52 - Judgment Day - May 21, 2000
1:29:43
1:29:43
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From Louisville, KY, it’s yet another stacked show that even the Big Show vs. Shane McMahon can’t bring down. It features an iron man main event between the Rock and Triple H that completely rewrites the conventions established during WrestleMania XII. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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DEEP DIVE - Shawn Michaels vs. Bret Hart - WrestleMania XII
51:00
51:00
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51:00
Before the Rock and Hunter do battle in an ironman match at Judgment Day 2000, we look back at the original ironman match that capped off WrestleMania XII. Some would say it’s the best wrestling match of all time. Eric wouldn’t, but some would. Theme song "There Are Traitors in Our Midst" by Disco Vietnam Art by Alexis Yavne…
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Episode 51 - Backlash - April 30, 2000
1:40:37
1:40:37
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1:40:37
From our nation’s capital, it’s the event that probably should have been WrestleMania. Tag teams are on display, Chyna catches some Latino heat, and the main event rights the biggest wrong from the showcase of the immortals as the Rock takes on Triple H, one on one. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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DEEP DIVE - The Rock on Saturday Night Live - March 18, 2000
47:32
47:32
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47:32
The bags of money thrown at Vince McMahon and the end of the WWE Network as we know it, means a change in how we do deep dives. Luckily, we peacock comedy here at Hell in a Cellphone, so instead we’re going to relive sketch comedy of the early aughts and dunk on the somehow worse interface that we have with Peacock. Theme song “There Are Traitors i…
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Episode 50 - WrestleMania 2000 - April 2, 2000
1:27:23
1:27:23
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1:27:23
For FIFTY pay per views, the Hell in a Cellphone guys have led you through the Attitude Era of the WWF, and it’s all led to…one of the worst WrestleManias ever. Come for the matches that would have gotten a boring chant on Sunday Night Heat. Stay for the questionable booking throughout. Ask yourself, “Did EVERY McMahon need to be involved in this?”…
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BONUS - The 2000 Slammy Awards Special
59:47
59:47
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59:47
The Attitude Era is here, and it has no room for award shows. We review the changing landscape of the WWF and hand out the awards they didn’t for the year since WrestleMania XV. Come back next week for our WrestleMania 2000 episode! Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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Episode 49 - No Way Out - February 27, 2000
1:48:19
1:48:19
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1:48:19
The WWF continued their pay per view hot-streak in 2000 with this show from Hartford, CT with a Hell in a Cell match that truly understands how you book the stipulation between Cactus Jack and Mankind and a stacked undercard. Surly, they can keep up this momentum for WrestleMania 2000. Theme song “There Are Traitors in Our Midst” by Disco Vietnam A…
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DEEP DIVE - Mark and Mae
1:50:37
1:50:37
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1:50:37
We exhaustively look into the sexual addiction of Sexual Chocolate and the love of an old woman that pulls him out of it. It’s a modern Harold and Maude and we should all get a hand for enduring it. Did we make sense of this story from the Attitude Era of WWE? Not likely Want to get caught up? This episode deals with content from the following epis…
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Episode 48 - Royal Rumble - January 23, 2000
1:51:02
1:51:02
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1:51:02
30 men entered the 2000 Royal Rumble from Madison Square Garden, and most of them were either allied with the McMahon/Helmsley Era or directly opposed. Add to the fun a particularly brutal street fight between Triple H and Cactus Jack and you have one of the most complete pay per views of the Attitude Era. Theme song “There Are Traitors in Our Mids…
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DEEP DIVE - The McMahon/Helmsely Era Part 2
1:37:53
1:37:53
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We continue our deep dive as Triple H takes the WWF Championship and the story shifts to a redemptive one for the recently fired Mankind with the Royal Rumble and the road to WrestleMania looming overhead. Want to get caught up? This episode deals with content from the following episodes of RAW and SmackDown from 2000: January 3, January 6, January…
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DEEP DIVE - The McMahon/Helmsley Era Part 1
1:56:41
1:56:41
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1:56:41
In the wake of the surprise finish of Armageddon, Stephanie McMahon and Triple H spend their honeymoon taking control of the day to day operations at the WWF, and nearly every storyline on RAW and SmackDown goes through them. Want to get caught up? This episode deals with content from the following episodes of RAW and Smackdown from 1999 and 2000: …
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ON THIS DAY - St. Valentine's Day Massacre: In Your House - February 14, 1999
2:04:15
2:04:15
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2:04:15
Before you watch NXT: Vengeance Day look back at this other Valentine’s Day branded event from the build to WrestleMania XV. New episodes return next week with the first part of our deep dive on the McMahon/Helmsley Era. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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Episode 47 - Armageddon - December 12, 1999
1:46:09
1:46:09
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1:46:09
Nobody would call this show from Sunrise, Florida a masterpiece, but there is definitely a lot of interesting things going on as the WWF ended the millennium and entered into one of the biggest years in the company’s history. Theme song “There Are Traitors in Our Midst” by Disco Vietnam Art by Alexis Yavne…
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DEEP DIVE - Test and Stephanie's Wedding Part 2
1:46:12
1:46:12
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1:46:12
Wedding bells are in the air! Vince McMahon is feuding with D-Generation X. Certainly that will have no bearing on his daughter’s nuptials with Test. Want to get caught up? This episode deals with content from the following episodes of RAW and SmackDown from 1999: November 15, November 18, November 22, November 25, November 29, December 2, and Dece…
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DEEP DIVE - Test and Stephanie's Wedding Part 1
2:10:48
2:10:48
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2:10:48
We go all the way back to the Summer of 1999 to track every inch of the Test and Stephanie wedding story, from the proposal, to the second proposal, to the amnesia, to the third proposal. We even look at what’s going on with Triple H, even though there’s no way that could have anything to do with the happy couple’s nuptials. Want to get caught up? …
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Episode 46 - Survivor Series - November 14, 1999
1:54:49
1:54:49
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1:54:49
Survivor Series is filled with iconic moments: The Montreal Screwjob, the Deadly Game Tournament, and now the Middling Follow-Up from Detroit, Michigan. Aside from the traditional survivor series matches, we have the premiere of WWE Hall of Famer Kurt Angle, Chyna’s first Intercontinental Title defense, and the first Championship win for future Hal…
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DEEP DIVE - The Big Show's Daddy's Dead!
1:19:52
1:19:52
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1:19:52
Known doggie murderer the Big Bossman sets his sights on the Big Show and his dying father for super vague reasons, but before its all done we’ll have broken watches, attempted murder and dragging coffins. Want to get caught up? This episode deals with content from the following episodes of RAW and SmackDown from 1999: October 7, October 11, Octobe…
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WATCH ALONG - Edge & Christian vs. the Hardy Boyz - No Mercy Ladder Match
24:32
24:32
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24:32
Happy Holidays to you! Ever wish you could watch wrestling with us? We tried to do just that and it mostly worked! If you sync up your WWE Network with a countdown in podcast Wizard of Oz/Pink Floyd style, you can hear our witty commentary live along with the final match of the Terri Invitational Tournament, Edge & Christian vs. the Hardy Boyz from…
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Episode 45 - No Mercy - October 17, 1999
1:20:55
1:20:55
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1:20:55
So many of our deep dives come to a head at this redundantly named pay per view from the Gund Arena in Cleveland, Ohio. The Rock thankfully finishes his business with the British Bulldog. Mankind goes to war with Val Venis over a sock. The Terri Invitational Tournament has its stunning finale. Chyna finally gets sweet revenge on Jeff Jarrett. And S…
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