In this episode, we delve into the fascinating world of consumer psychology and uncover the subtle ways in which pricing can influence our purchasing decisions. Why do prices ending in ".99" or ".95" seem more appealing than rounded numbers? How can something as simple as $9.99 feel significantly cheaper than $10.00?Join us as we explore the psycho…

In this episode, we explore the science behind the famous "36 Questions" and whether they truly have the power to make people fall in love. We'll dive into the psychological theories, research studies, and expert opinions that attempt to explain why these questions might work. Is it just a romantic myth, or is there some real scientific grounding b…

When dealing with anxiety, speaking to oneself in the third person can be a powerful tool, as research by psychologist Ethan Kross has shown. According to studies referenced on Psychologie-lernen.de, this technique, known as "distanced self-talk," involves addressing oneself by name or using non-first-person pronouns like "he," "she," or "they." Et…

Psychology of Influence: Beware of the Disrupt-then-reframe-technique The Disrupt-then-reframe-technique is a influence technique that is based on similar mechanisms like the handshake induction by Milton Erickson... Author: Eskil Burck (Kalaidos University of Applied Science Zürich) www.learningpsychology.net…

Psychology of Influence: Beware of the Disrupt-then-reframe-technique The Disrupt-then-reframe-technique is a influence technique that is based on similar mechanisms like the handshake induction by Milton Erickson... Author: Eskil Burck (Kalaidos University of Applied Science Zürich) www.learningpsychology.net…

Psychology of Influence: Beware of the Disrupt-then-reframe-technique The Disrupt-then-reframe-technique is a influence technique that is based on similar mechanisms like the handshake induction by Milton Erickson... Author: Eskil Burck (Kalaidos University of Applied Science Zürich) www.learningpsychology.net…

Can you increase compliance rates by involving strangers into a everyday-dialogue (smalltalk)? Author: Eskil Burck (Psychologist at Kalaidos University of Applied Sciences) www.learningpsychology.netEskil Burck

Can you increase compliance rates by involving strangers into a everyday-dialogue (smalltalk)? Author: Eskil Burck (Psychologist at Kalaidos University of Applied Sciences) www.learningpsychology.netEskil Burck

Can you increase compliance rates by involving strangers into a everyday-dialogue (smalltalk)? Author: Eskil Burck (Psychologist at Kalaidos University of Applied Sciences) www.learningpsychology.netEskil Burck

Can you increase compliance rates by involving strangers into a everyday-dialogue (smalltalk)? Author: Eskil Burck (Psychologist at Kalaidos University of Applied Sciences) www.learningpsychology.netEskil Burck

Approximately 20% of the population suffer from chronic pain (Ashar et al., 2021). It is not uncommon for back pain, knee pain, headaches, etc. to have no clear physical cause, even after the most intensive examinations. At the same time, there are people, for example, whose spine shows several herniated discs in magnetic resonance imaging and yet …

Does Botox help against Depression? Many people (especially people with anxiety of negative social evaluation) have the impression to be the focus of attention. But is that really true? Is the spotlight really focused on us? Some very exciting studies provide answers: The Spotlight Effect, as explored by Gilovich, Medvec, and Savitsky (2000), refer…

Benjamin Franklin not only entered the history books as one of the founding fathers of the USA, but is also mentioned in many psychology textbooks. His ingeniously simple method of turning an opposing politician into one of his closest allies and friends received a lot of attention, especially from social psychologists. But does the Benjamin Frankl…

In the realm of mental health treatment, the efficacy of antidepressant medications has been a subject of ongoing debate. Irving Kirsch, a psychologist and researcher, has contributed significantly to this discourse by challenging the conventional belief that antidepressants are inherently superior to placebos. Kirsch's work has sparked controversy…

Unveiling the Psychological Power of Anchoring EffectsDescription: 🧠 Dive into the fascinating world of psychological phenomena with our latest video on Anchoring Effects! 🎥✨ Discover how subtle cues can significantly influence decision-making and perceptions. 🤔💡Anchoring effects are a powerful cognitive bias that impacts the way we make choices an…

How many people cross at red lights when there are no cars to be seen for miles around? And above all: how much are they influenced by the "negative" example of other people? A German research team secretly observed people at traffic lights in Munich to find out... __________________ Studies (only a small selection): Bergquist, M., Helferich, M., T…

How saying Yes can make you more vulnerable to persuasion. Study: Pandelaere, M., Briers, B., Dewitte, S., & Warlop, L. (2010). Better think before agreeing twice: Mere agreement: A similarity-based persuasion mechanism. International Journal of Research in Marketing, 27(2), 133-141.Eskil Burck

Beware if someone has an unusual similarity with you. You might like him. :) Burger, J. M., Messian, N., Patel, S., Del Prado, A., & Anderson, C. (2004). What a coincidence! The effects of incidental similarity on compliance. Personality and Social Psychology Bulletin, 30(1), 35-43.Eskil Burck

If somebody seems to have te same personality (or even just the same clothes) We are much more in danger to fall for his or her influence attempts...Eskil Burck

Research suggests that it is much easier to connect with other people if we find simiarities...Eskil Burck

When we get to know somebody who has the same birthday we immediately feel a connection to this person. This can be used to influence us... Author: Eskil Burck (degreed psychologist) www.learningpsychology.netEskil Burck

If we get to know that somebody shares his name with us, we tend to help this person. Especially if it's a unusual name. Of course this can be used by sales people to influence us... Author: Eskil Burck (Kalaidos University of Applied Sciences) www.learningpsychology.netEskil Burck

At the beginning of the 70s social psychologist Henri Tajfel could show, that even minimal similarities can lead to preference for in-group members and/or discrimination against out-group members... (minimal group paradigm) Author: Eskil Burck www.learningpsychology.netEskil Burck

What does really help after a traumatic experience? Should we, directly after a traumatic experience, talk through the traumatic experience again in great detail in a conversation with a psychologist (or another person we trust) so that we can process the experience better? Or might it be better to play Tetris, for example. The answer is perplexing…

Sometimes the psychological phenomenon priming can be confused with telepathy or mind reading... www.learningpsychology.netEskil Burck