Started selling in North America & Australia since 2019, with strong foundation in digital marketing & passion for ecommerce, Ngoc's grown 3 product brands from scratch to top sellers in their categories. Her products have been repeated recommended by Amazon Editorials and bloggers all around the world. Besides running her Amazon FBA, Ngoc also coaches newbie sellers to find products and launch their products successfully on Amazon. Ngoc now is sharing with you everything she knows about Ama ...
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Dr. Ramesh Ramachandra reveals all of her business and personal growth strategies, explores the entrepreneurial and crisis-ready mindset and shares innovation tips and tricks so you can survive and thrive in today’s age of disruption. You too can have the essential skills, freedom and time to do what you love, whether it's starting your own business, driving the family business, building a social enterprise or working for others in a small local business to leading large multinational corpor ...
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Holistic Healthcare - Blending Eastern Wisdom and Western Medicine: Dr. Huong Nguyen (Vietnam)
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What does holistic healthcare truly mean, and how can it transform patient outcomes? To wrap up our podcast Season 3 today, Dr. Ramesh meets with Dr. Huong Nguyen, a distinguished medical doctor and researcher from Vietnam, who shares her journey of blending Eastern tradition with modern Western medical practices to create a holistic approach to he…
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Expert Insights: Research on Creativity and Innovation, and Impact of AI and WFH
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Welcome to an Expert Special Edition on creativity and innovation research in Asia, and the impact of Artificial Intelligence (AI) and Work From Home (WFH) trends, brought to you by Dr. Ramesh and Professor Roy Chua, who is a Professor of Organisational Behaviour at the Singapore Management University (SMU) – Lee Kong Chian School of Business. Prof…
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In this episode, I'll share with you quickly of how I won back my Buy Box from no one else but Amazon. Stay tuned! - Check out my new book of how to build a best-seller listing on Amazon from day one: https://zerotobestseller.com/waitlist/ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC…
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A Post-War Spirit of Independently Finding Solutions in Life: Nguyen Thi Nam Phuong (Vietnam)
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Dr. Ramesh delves into the remarkable journey of Ms. Nguyen Thi Nam Phuong, a dynamic entrepreneur from Vietnam. A 'can-do' spirit forged from her post-war childhood helped her navigate education in Russia and later, to co-found one of Vietnam's earliest companies in organisational development, charting its path of innovation and success. Join us a…
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27. Five Things I've Done To Protect Profitability
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2024 has not been an easy year for Amazon FBA sellers, especially with the rising fees imposed by Amazon. Selling on Amazon is not cheap, but everything has its price. In this episode, I'm sharing with you five key things I've done to maintain and even increase the net profit margins for my products. - Check out my book: https://zerotobestseller.…
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Harnessing the Power of Our Networks and Technology for a Sustainable Future: Dr. Katia Chaban (USA)
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Dr. Ramesh explores the powerful synergy between people and technology with Dr. Katia Chaban from the USA, to enable innovation so businesses, people, and the planet can thrive. With 25+ years of global IT leadership experience working with Fortune 500 companies, Dr. Chaban shares her unique insights for companies to integrate sustainability into t…
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How Motherhood Ignited My Entrepreneurial Spirit: Truong Ngoc Phung (Vietnam)
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Dr. Ramesh catches up with Truong Ngoc Phung, a mother of two and a passionate entrepreneur. Motivated by a desire to become the best mother to her daughters, Phung pursued an entrepreneurial journey in early childhood education. Phung underscores the importance of embracing crises with acceptance and love, viewing them as opportunities for growth.…
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Journey of Resilience - From Child Refugee to Corporate Warrior to Entrepreneur: Chrystie Dao (Vietnam)
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Join Dr. Ramesh and Chrystie Dao, an inspiring entrepreneur and venture builder with a rich, multicultural background. Chrystie shares her compelling journey from fleeing Vietnam as a refugee child, to carving out a successful international career in banking and tech entrepreneurship. Thriving in different cities from Sydney, London to Singapore, a…
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Sponsored Product targeting or ASIN targeting campaigns have still been some of the most effective Amazon PPC campaigns for years, and 2024 is no exception. Let's find out what features in product targeting campaign you can utilise to maximise sales. - Check out my book: https://zerotobestseller.com/waitlist/ - Watch the episode on Youtube: Amazo…
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Lifelong Learning and Kindness For a Sustainable Future: Dr. Jimmy Pham (Vietnam)
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Join Dr. Ramesh to meet visionary Vietnamese-Australian entrepreneur Dr. Jimmy Pham, a transformative leader and advocate for social justice. Armed with a mission to uplift at-risk and disadvantaged youth, Dr. Pham founded KOTO in 1999, transforming it from a small café into a social impact organisation that has empowered countless underprivileged …
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Forward-Thinking Entrepreneurship from Industry 5.0: Dr. Viveka Kalidasan (Singapore)
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What can we apply from Industry 5.0 to models of forward-thinking Entrepreneurship? Dr. Ramesh chats with Dr. Viveka Kalidasan, Founder-CEO of the world's first and only inclusive, industry 5.0 accelerator cum startup studio, River Venture Studio. She's also recognised as MIT 35 Innovators Under 35 and Singapore Top 100 Women in Technology. Join us…
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25. Amazon PPC Launch Strategy 2024
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If you want your new product to become No.1 New Release, driving traffic and sales instantly, here are the 3 must-have Amazon PPC campaigns that have repeatedly helped my products become No.1 New Release on Amazon US marketplace. Whether you are a beginner or an existing Amazon seller, there is something for you in this episode. Check out my book: …
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Special Edition - Systemic Change for Sustainability: Geert-Jan 'GJ' Van Der Zanden (Thailand)
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In this episode dedicated to Sustainability, Dr. Ramesh and Mr. Geert-Jan 'GJ' Van Der Zanden confront the pressing need to overhaul traditional notions of success in business. GJ, Visiting Professor, Author and Expert on Sustainability, Transformational Leadership and Systemic Change, underscores how critical it's now become for all stakeholders t…
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Resource Mobilisation in Non-Profit Work for Maximal Social Impact: Nguyen Thu Hue
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Join Dr. Ramesh to meet an inspiring changemaker and social impact pioneer, Ms. Nguyen Thu Hue. We'll explore how best to leverage on resources to build effective non-profit organisations for maximal social impact. Hue also shares her strategies for thriving in the face of adversity, while making a meaningful difference in the world. A trailblazer …
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Inside the Mind of the Founder of the World's First Investor Angel Network: Marc Kramer (USA)
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Dive into the remarkable journey of Mr. Marc Kramer, a seasoned entrepreneur and author, as he shares insights from his diverse career in entrepreneurship, journalism and angel investment. Marc recounts his path from sports writer to founding the world's first formally organised investor angel network, and shares the secrets behind his entrepreneur…
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3 things you should NOT do in an Amazon listing in 2024. They may cost you thousands of dollars. Learn why. My soon-to-be published book: https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
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International Women's Day 2024: #InspireInclusion with Dr. Ramesh Ramachandra
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For this International Women’s Day #IWD2024, let’s celebrate together and #InspireInclusion! We commemorate this very special day with a diverse range of inspiring voices of Changemakers from across the Asia-Pacific region - Amanda Ralph (Australia), Banali Luthra Malhotra (United Arab Emirates), Oanh Kieu Pham (Vietnam), Natasha KK Mak-Levrion (Si…
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In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it! To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one": https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…
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Our Shared Vision - A Transgenerational Legacy: Poorani Thanusha (Singapore)
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Welcome to Season 3 of the "Thriving in the Age of Disruption" podcast series with Dr. Ramesh! We're excited to kickstart a brand new 2024 season by welcoming a very dear guest speaker, Ms. Poorani Thanusha, who happens to not only be a Principal Consultant at Talent Leadership Crucible, but is also the sister of our podcast host, Dr. Ramesh, and t…
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Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for A…
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Decoding Entrepreneurship - Insights from a Startup Mentor: Tran Xuan Moi (Vietnam)
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Join Dr. Ramesh and Mr. Tran Xuan Moi, Founder and CEO of ATM in Vietnam to decode the entrepreneurial and crisis-resilient mindset. Mr. Moi, a seasoned entrepreneur and startup mentor based in Vietnam, plays a prominent role in Danang's thriving entrepreneurial scene. Discover the keys to success, such as identifying market pain points, finding su…
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Mastering the Balancing Act - Powerhouse Mom and Entrepreneur: Natasha KK Mak-Levrion (Singapore)
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Get ready to meet Natasha KK Mak-Levrion, a powerhouse mom and entrepreneur based in Singapore. In this candid conversation with Dr. Ramesh, Natasha takes us on a journey through her entrepreneurial inclinations, from childhood sticker ventures to leading her own consulting company. Natasha spills the beans on the rollercoaster of pivoting business…
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Amazon has released new 3D content feature that allows shoppers to try on the product in real time using augmented reality technology. A game changer in user experience and listing conversion rate. Let's see how it works! Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
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Driving Growth with Danang's First Public-Private Partnership Business Incubator: Nguyen Van Chuong (Vietnam)
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Startup Evangelist Mr. Chuong Nguyen believes that business growth is the driving force for good things in the world. As society faces an ever-increasing number of problems, we need new founders more than ever to solve them. Chuong, CEO of Da Nang Entrepreneurship Support (DNES) Business Incubator, jumps into a discussion with Dr. Ramesh on innovat…
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Building Vietnam's Entrepreneurship Ecosystem: Tran Tri Dung (Vietnam)
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Tune in for a dialogue on entrepreneurship, crisis resilience, and the pursuit of a thriving future in Vietnam's dynamic entrepreneurial scene. Dr. Ramesh chats with Mr. Tran Tri Dung, program manager of the Swiss Entrepreneurship Program, which facilitates a supportive entrepreneurial ecosystem, increasing the readiness of innovative entrepreneurs…
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Innovating for Health Impact - Entrepreneurial Insights with CEO of Breakthrough Probiotics Biotech Company: Dang Quoc Hung (Vietnam)
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Can you imagine a future without antibiotics? Discover the cutting edge of health innovation with Dr. Ramesh and Mr. Dang Quoc Hung, Co-Founder and CEO of LiveSpo, which offers breakthrough spore probiotics technology. Hung shares about groundbreaking spore probiotics that can help fight antibiotic resistance, even stopping diarrhoea in a very shor…
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My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap:- My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far?- Amazon PPC ACoS, TACoS explained- 4 Strategies for Amazon PPC 2023, 2024- Why do we have to do Amazon listing optimisation?- My soon-to-be-launched Amazon FBA bookWatch the episo…
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The Art of Venture Building - Decoding the DNA of Successful Startups: Goh Chew Lam (Singapore)
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In this episode, Dr. Ramesh and Venture Builder Goh Chew Lam (CL) decode the DNA of successful startups. We explore the intricate journey from ideation to thriving business, emphasising an entrepreneurial and crisis-resilient mindset and qualities that propel these startups to success. Startups are a blend of ambition, innovation, and resilience, w…
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What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaway…
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Challenging Status Quo with Creativity and Resilience: Banali Luthra Malhotra (United Arab Emirates)
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Get ready to pick up some careerpreneur insights! In this episode, Dr. Ramesh introduces us to marketing maverick Banali Luthra Malhotra, who takes us on an inspiring journey of corporate dynamism and personal resilience. Banali's brand of thriving involves achieving authenticity and balance across various aspects of life, embracing opportunities, …
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Embracing Change and Taking Action: Dr. Jakarin Srimoon (Thailand / Hong Kong)
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In this episode, Dr. Ramesh delves into the life and experiences of Dr. Jakarin (JK) Srimoon, an academic who embraced change with curiosity and entrepreneurial verve. Hailing from Thailand and now driving an Innovation Leadership program from the USA, Dr. JK's story highlights how being willing to act on opportunities without waiting for all the r…
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Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead.To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong.Happy selling x
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I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got.Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.
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From Vision to Impact - A Design-Driven Entrepreneurial Journey: Joshua Breidenbach (Vietnam)
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In this conversation, Dr. Ramesh is joined by a branding and creative design expert, Joshua Breidenbach, who is the co-founder and executive creative director of Rice, a Vietnam-based company for branding strategy and design. Enjoy their deep dive into the dynamic world of entrepreneurship that explores the power of good storytelling, navigating cr…
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Welcome to an exciting Season 2 of Asia's leading podcast “Thriving in the Age of Disruption” with Dr. Ramesh Ramachandra. We hope you're ready for a new season of growth and empowerment because Dr. Ramesh and her amazing network of guest speakers are thrilled to embark on this journey with you once again. Join us as we explore in array of compelli…
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Beyond Profits - Inspiring Change with Social Entrepreneurship: Pham Kieu Oanh (Vietnam)
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Dr. Ramesh Ramachandra dives into the heart of Vietnam's social enterprise movement with Ms. Pham Kieu Oanh, the visionary Founder and CEO of the Center for Social Initiatives Promotion (CSIP). We explore Ms. Oanh's journey as the "midwife of social enterprise", from empowering a new wave of social entrepreneurs, fostering innovation to address pre…
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From Setbacks to Success - Building a Crisis-Ready Entrepreneurial Mindset: Csaba Bundik (Vietnam)
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Every setback is an opportunity in disguise. Csaba Bundik is a seasoned entrepreneur and business advisor with more than 20 years of experience in management, entrepreneurship, and innovation. His journey is a testament to the power of resilience and strategic thinking. He shares gripping anecdotes from his own experiences, which reveal how he not …
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Building a Sustainable Future: Transformative Education and Entrepreneurship
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Welcome back for Season 2 of "Thriving in the Age of Disruption," Asia's premier podcast dedicated to empowering you to navigate and thrive in the ever-changing landscape of today's dynamic world. Your host, Dr. Ramesh Ramachandra, is absolutely thrilled to embark on yet another enriching journey with you. In this episode, we have the privilege of …
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Finding Purpose with Servant Leadership: Samuel Tan (Singapore)
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How do we want to live our lives? How do we end life well? This is the message Samuel Tan, CEO of All Saints Home has for those who want a happy and meaningful life. As he entered his fifties, Samuel realised it was time for him to plan how he was going to end his career. After some soul searching, the high flyer in the financial insurance sector m…
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FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the iss…
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Bringing Hope for Those Struggling to Find Health and Happiness: Hope Zvara (USA)
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"We all struggle. The key is - Can we learn from those struggles and then turn around and help another?" Dr. Ramesh meets with Ms. Hope Zvara, who has struggled with multiple addictions and mental demons, yet turned her life around and is now living her dream and passion of helping others live healthier, more fulfilling lives. CEO of Mother Trucker…
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3 Amazon PPC Basics Every Beginner Should Know 2023
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Amazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad …
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The 3S Innovation Framework - Size, Sustain, Scale: Dr. Neo Kok-Beng (Singapore)
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The old school approach of “work, earn and consume” has long held most of us in its spell. But entrepreneurship and business can point the way forward towards a new and different paradigm. Dr. Ramesh catches up with Dr. Neo Kok-Beng, an award-winning engineer, educator and entrepreneur, who shares his 3S framework to innovation and success. Dr. Neo…
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11 Product Photo Styles That Convert Like Crazy on Amazon!
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The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon? Overview of 11 Photo Styles and Their Roles 1) Lifestyle Photos 2) Specifications Photos 3) Use-Case Photos 4) Unboxing Photos 5) Features Close-Up 6) Key-Selling-Point Photos (KSP) 7) Comparison Photos 8) Result: Before - After Photos …
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From Engineer to Incubation and Startup Ecosystem Builder: Jen VuHuong (Vietnam)
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Opening the heart and clearing the mind can open one up to experiencing life and self differently. This is the story of a tenacious Vietnamese woman who rose above her internal stories as 'that weird kid' to embark on a journey to pursue her passions, creating in the process, her personal brand and success story. Today, Ms. Jen VuHuong is an innova…
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Amazon PPC: How To Optimise Auto Campaign Using Negative Targeting
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Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically: 1. How to choose Time period when reviewing Search Terms?2. How to identify Irrelevant search terms, products?3. What to do with Search terms that you’re on the fence about?4. What to d…
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How to get UPC codes from GS1 in 2023
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Why should you get UPC codes from GS1? Should you get an individual UPC code or Company Prefix? How to input product information for your UPC? How to register UPC ownership information on GS1 to avoid Amazon delisting? Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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Breaking Free of Workaholism to Take On The Most Important Job of All: Max-F. Scheichenost (Vietnam)
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Hard-driving yet reflective, Max-F. Scheichenost is a successful serial entrepreneur, investor and venture capitalist. In today's episode, he has a heart-to-heart conversation with Dr. Ramesh, retracing his journey from his childhood in Austria, riding Europe's Internet boom to landing in Asia, where life surprises him. He was handed the the most i…
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How to create a product Main image that generates Clicks and Sales effectively? I'll talk about: Three core components of an Amazon FBA business Amazon product photos overview The roles of the Main image Four factors that will help your product Main image outcompete competitors in the search result Connect with me on Facebook: @NgocTruongPPC Connec…
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International Women's Day Special - Unleashing the Power of Women: Marina Mahathir (Malaysia)
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Welcome to our International Women's Day 2023 special episode of Thriving in the Age of Disruption podcast. This year's IWD theme is #EmbraceEquity and we're excited to celebrate by sharing inspiring ideas of how we can all work to create a world where women are valued, respected, and empowered. Dr. Ramesh has a very special guest, Datin Paduka Mar…
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