Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Looking to grow your SaaS or B2B tech business? Learn practical marketing and growth strategies from leading marketing experts and SaaS founders. We'll get straight to the good stuff and take a look behind the scenes at what's fuelling some of that fastest growing SaaS companies right now.
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Beyond Acronyms: Unfiltered Marketing Takes with Devin Bramhall and Margaret Kelsey
40:03
40:03
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40:03
Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.Steve Pockross
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Finding Clarity in Times of Uncertainty with Suneet Bhatt
40:24
40:24
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40:24
Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital. This conversation is a masterclass on what positive, effective leadership looks like in the current age.Steve Pockross
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The Scoop on AI Video Marketing with Cory Treffiletti
36:35
36:35
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36:35
4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)Steve Pockross
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The Future of Search in the Age of AI with Natalie Henley
31:07
31:07
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31:07
As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.…
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Best Marketing Strategies in the New AI World with Ty Magnin
24:49
24:49
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24:49
Ty Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distributi…
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Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose
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45:06
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45:06
Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and…
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Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan
42:09
42:09
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42:09
CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways.Steve Pockross
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Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin
39:16
39:16
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39:16
Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers.Steve Pockross
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SaaS Wisdom, AI, and the Funding Industrial Complex with Greg Head
39:32
39:32
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39:32
Greg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.Steve Pockross
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PR, Event Marketing, and Female Leadership with Caitlin Bartley
33:16
33:16
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33:16
Caitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.Steve Pockross
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The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall
34:14
34:14
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34:14
Ken "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.Steve Pockross
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Being an Operational CEO, Startup GTM Strategy, and Career Advice with Gordon Boyes
34:56
34:56
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34:56
Gordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.Steve Pockross
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Best Marketing Books of 2022 with Douglas Burdett
27:14
27:14
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27:14
As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.Steve Pockross
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Lily Ray on SEO, EAT, and What Google's Up To
39:53
39:53
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39:53
Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.Steve Pockross
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The Future of Content Marketing and CEO Guidance with Pearl Collings
27:40
27:40
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27:40
Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.Steve Pockross
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Coaching, startups, and doing all the things with Rachel Beisel
38:05
38:05
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38:05
Rachel discusses leading tech startups, investing strategies, writing her memoir, the importance of process, and how lessons from all these activities have made her a better marketer.Steve Pockross
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Cuties, Commodities, and Center Store Strategies with Ashley Finster
42:38
42:38
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42:38
Ashley shares what it took to turn Cuties into a lunchbox phenomenon, plus other strategies for marketing commodities from her experience heading marketing at brands like The Wonderful Company and SunFed Ranch.Steve Pockross
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Banana Curves and the Three Laws of Brands with Ethan Decker
42:52
42:52
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42:52
The president of Applied Brand Science shares what every brand's buyer distribution looks like and most common mistakes we make with consumer research.Steve Pockross
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Lessons from 15,000 Marketing Videos with Hope Horner
26:42
26:42
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26:42
Hope shares what marketing teams are getting wrong with video marketing today, how to prepare for the future of video marketing, and the best part of having a co-founder at video marketing firm Lemonlight.Steve Pockross
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"Fast Eats Slow": Bringing Agility to Marketing with Andrea Fryrear
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46:08
Andrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.Steve Pockross
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Putting Customers Before SEO and the State of Link-Building with Paddy Moogan
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38:11
Paddy shares the biggest trends in link-building today, what agencies need to be doing differently, and what he's learned as the co-founder of superstar agency Aira.Steve Pockross
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Entrepreneurial Expertise from CEOs and Founders Who Have Been There and Done That
39:21
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David Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts bas…
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Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore
31:24
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31:24
As a DEI+ expert, Ashley shares what she's seeing companies get right (and wrong) with equity and inclusion initiatives. She also explains why perfectionism is a product of white supremacy culture.Steve Pockross
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The Story Behind the Immersive Van Gogh Experience with Vito Iaia
41:12
41:12
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41:12
The co-founder of Impact Museums explains how Ticketmaster's best-selling event of 2021 came to be and forecasts future trends in immersive entertainment.Steve Pockross
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Lessons in SMB Marketing and Startup Growth with EverCommerce CEO Eric Remer
39:59
39:59
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39:59
The founder of EverCommerce shares his lessons from various stages of startup growth, how he knew it was time to start acquiring other businesses, and what it takes to market to SMBs.Steve Pockross
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CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser
46:04
46:04
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46:04
As the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.Steve Pockross
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How to Win Links and Influence Publishers with Stacker's Amanda Milligan
40:05
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40:05
Amanda explains how to create newsworthy content and breaks down the role of earned media and PR, based on her experience as a journalist and as head of marketing at Stacker.Steve Pockross
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Quit Smoking and Lock Your Doors: Social Marketing 101 with Nancy Lee
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35:44
Author and professor Nancy Lee shares what social marketing is, how most government agencies could be doing it better, and some of the toughest campaigns she's worked on to influence public behavior.Steve Pockross
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Choosing the Right Ad Platform and Future Marketing Trends with Erik Huberman
45:45
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45:45
Hawke Media founder Erik talks TikTok over Facebook, explains the key to marketing to Gen Z, and gives advice for wannabe agency owners.Steve Pockross
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Teenage Waste-Brand: Surviving Brand Adolescence with Author Evelyn Starr
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Evelyn explains what brand adolescence is, how to identify the symptoms, and how to navigate it successfully.Steve Pockross
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Busting Best Practices: 12 Pieces of Contrarian Marketing Advice
24:21
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Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.Steve Pockross
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The How-Tos of a Successful Startup with Denise and Jim Franklin
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The Franklins explain what they look for when investing in a startup. They also share the structure for their own marriage OS and why marriage offsites should be a thing.Steve Pockross
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Innovation Gems and Marketing Mix Eyes with Illustrator Dan White
49:36
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49:36
Dan talks growth strategies, innovation, and why most brands aren't as special as they think. He also shares the most important job a marketer has.Steve Pockross
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Pilots, Prospects, and Selling Differently with Lee Salz
42:51
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42:51
Lee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!Steve Pockross
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The Mountain of Meh and the Future of B2B with Doug Kessler
42:04
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42:04
Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.Steve Pockross
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Get Ahead in Marketing: Leverage G.R.I.T. with Christina del Villar
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38:34
Author Christina del Villar explains how to have a more effective and influential marketing career through her G.R.I.T. methodology.Steve Pockross
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Good Content is Memetic with Joe Lazauskas
38:36
38:36
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38:36
Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.Steve Pockross
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Your Customer's Experience is Your Brand with Author Dan Gingiss
42:20
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42:20
Dan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.Steve Pockross
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Event Marketing, Startup Pivots, and the Metaverse with Hubilo’s Vaibhav Jain
30:13
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30:13
Vaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.Steve Pockross
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Marketing Lies and Market Research Mistakes with Author Atul Minocha
39:40
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39:40
Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."Steve Pockross
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Contrarian Marketing Views and Measuring Quality with Sean Griffey
29:03
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29:03
Industry Dive co-founder and CEO Sean breaks down marketing lessons from a media company, the problem with precision marketing, and the blessing (and curse) of bootstrapping.Steve Pockross
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Gary Swart on the Evolution of Marketplaces and the Future of Work
43:59
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43:59
Former oDesk (now Upwork) CEO Gary Swart explains the formula for a successful marketplace, predicts the future of workplaces, and shares his approach to investing.Steve Pockross
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People-First and Values-Driven: How Brands like Wistia, Goodr, and Animalz are Getting It Right
29:14
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29:14
Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.Steve Pockross
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Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb
37:50
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37:50
Breef founders George and Emily explain how the traditional agency-client relationship is changing, what agencies wish in-house marketers knew, and how brands are using their platform to ship faster.Steve Pockross
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The Best Marketing Books of 2021 with Douglas Burdett
31:48
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As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO.Steve Pockross
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Streamlined Storytelling and Extreme Stunts with Director Nick Schrunk
38:13
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38:13
Nick explains the creative process behind his extreme sports films and adventure cinematography for Red Bull. He also talks about the importance of streamlining your process and the ultimate metric for successful content.Steve Pockross
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Lessons from Rock Stars and Trade Shows with Alex Ordoñez
23:44
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Alex shares lessons from a marketing career in the music industry, including what we can learn from icons like Gene Simmons, the value of old-school channels like trade shows and trade journals, and what it was like meeting Chaka Khan.Steve Pockross
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Content as a Career and the Future of Communities with Superpath's Jimmy Daly
34:45
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34:45
Superpath founder Jimmy Daly talks Slack communities, explains strategies for aligning sales and marketing, and shares lessons from the various stages of his career in content.Steve Pockross
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EQ, Emails, and Curiosity as a Superpower with Kait Creamer
33:40
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33:40
Lifecycle marketer Kait Creamer tells what has her hooked on email, the importance of emotional intelligence in marketing, and where she finds creative inspiration. (Hint: it's everywhere.)Steve Pockross
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Goodr CEO Stephen Lease on Mentors, Spirit Animals, and Harnessing FOMO
37:07
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37:07
Stephen shares the story of how Goodr took the eyewear world by storm, explains the meaning behind his title of "Chief Executive Octopus," and talks mentors, activism, and fun.Steve Pockross
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