The Enrollment Clinic Podcast delivers expert insights and actionable strategies for higher education recruitment, admissions, and marketing. Hosted by Gjergj Dollani, the show explores international student enrollment, SEO, content marketing, emerging markets, and innovative strategies for engaging Gen Z and adult learners. Featuring industry leaders and higher ed innovators, each episode dives into data-driven solutions and practical advice to help institutions grow. Whether you're in admi ...
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Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators. Listen in for proven strategies to fill seats this cycle and beyond.
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Heads of school are busy - that's why we've created this short form podcast featuring the most important and interesting content just for heads of independent schools!
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Welcome to The Enrollment Management Association's (EMA) podcast series, "The Enrollment Spectrum." Each episode will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join host Christina Dotchin, Vice President of Member Relations at EMA, as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.
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While many universities are struggling to bring more students in, Marquette University’s enrollment is steady. What is this private university doing differently? This five-part podcast will look into the enrollment issues in higher education, focusing on Marquette University in Milwaukee, WI.
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Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists. Questions or comments? Email podcast@enrollmentresources.com
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Aviation Education Reimagined: Alexandre Alves on Pilot Training & Higher Ed Partnerships
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In this insightful episode of The Enrollment Clinic, Alexandre Alves, COO of Airways Aviation Group, explores the dynamic intersection of higher education and aviation training. Learn how Airways Aviation combines global reach (15+ countries) with innovative programs integrating pilot training, EASA licensing, and partnerships with universities lik…
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Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD
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In this episode of Filling Seats, we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audi…
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Understanding the Emotional Journey: Mental Health and Enrollment Insights with Dr. Raquel Bermejo
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How does mental health impact student enrollment? In this episode of The Enrollment Clinic, host Gjergj Dollani interviews Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning at RNL, to explore how prospective students' emotional well-being shapes their college decision-making process. Uncover data-driven insights into Gen …
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Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise.
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In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals? Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experie…
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Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years
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How do you scale a university from 137 students to 150,000—all without tuition? In this episode of The Enrollment Clinic, Gjergj Dollani interviews Asaf Wolff, Senior VP of Enrollment at University of the People, to explore the groundbreaking strategies behind this incredible growth story. Learn how higher education institutions can disrupt traditi…
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Live at AC24: Reflections on Leadership Development [S2.E4]
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Join Heads of School Anne-Marie Kee (Lakefield College School, ON), Suzanne Walker Buck (Western Reserve Academy, OH), and Fran Ryan (Broadwater Academy, VA) for a live podcast recording with special guest, Tom Olverson. In ten years as a consultant for RG 175, Tom has completed 31 searches and mentored over 15 heads of school. He is the author o…
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Beyond Borders: Caleb Bennett on Building Global Enrollment at East Tennessee State University
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What does it take to succeed in international student recruitment? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani chats with Caleb Bennett, Director of International Enrollments at East Tennessee State University, to explore the challenges and opportunities in higher education recruitment. Discover strategies for navigating s…
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Leading Through Change: Insights on School Leadership, Community, and Purpose [S2:E3]
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In this episode, Anne-Marie Kee (Lakefield College School, ON), Suzanne Walker Buck (Western Reserve Academy, OH), and Fran Ryan (Broadwater Academy, VA) interview Bud Patel, former Head of School at Brentwood College School (BC), as he reflects on his 12-year tenure and approach to leadership. Bud shares his guiding "Brentwood Eight" principles, e…
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Revolutionizing Enrollment: How Halda is Transforming Student Engagement with Dallin Palmer
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In this episode of The Enrollment Clinic, I sit down with Dallin Palmer, co-founder of Halda, an AI-driven platform that’s changing the way higher education institutions engage with prospective students. Dallin reveals how Halda shifts from traditional “Request for Information” forms to dynamic, student-focused interactions that drive higher conver…
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Building Community and Sustainability in Independent Schools [S2:E2]
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Join Heads of School Anne-Marie Kee (Lakefield College School, ON), Suzanne Walker Buck (Western Reserve Academy, OH), and Fran Ryan (Broadwater Academy, VA) in a compelling conversation with Heather Hoerle, a visionary leader in independent school education. Over her 13 years with the Enrollment Management Association (EMA), Heather has transforme…
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Revolutionizing Education: Insights from GW's College of Professional Studies with Dr. Liesl Riddle
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What’s driving innovation in higher education and continuing education today? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani interviews Dr. Liesl Riddle, Dean of George Washington University’s College of Professional Studies, to explore groundbreaking strategies and trends in higher ed. Discover insights on: The launch of Rev…
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Global Education Trends & International Student Market Insights with Janet Chang
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In this episode of The Enrollment Clinic, we sit down with Janet Chang, Director of Student Services at Washington University of Science and Technology. Janet brings a wealth of knowledge from her own journey as an international student to becoming a leader in student services. We dive into: International student recruitment and university internat…
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Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC
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In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within sm…
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Blendi Salaj: From U.S. Student Life to Higher Ed Leadership and Gen Z Mentorship
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Join us on this episode of The Enrollment Clinic as we chat with Blendi Salaj—media personality, former Director of Communications at Marin Barleti University, and a thought leader in education and stoicism. Blendi shares his eye-opening experience as an international student in the United States, where he encountered the disconnect between admissi…
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E7] - Part I
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In this episode, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in education and l…
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E8] - Part II
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In Part II of our conversation, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in …
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Unlocking Higher Ed Success: ChatGPT's Take on Enrollment, International Students, and the Future
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What’s next for higher education? In this episode of The Enrollment Clinic, host Gjergj Dollani engages in an insightful conversation with ChatGPT to tackle some of the biggest challenges and opportunities in higher ed today. Explore actionable strategies to boost adult learner enrollment, improve the quality of international student applications, …
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Enrollment Trends in Medical Schools: Diversity, Policy Changes, and Mental Health with John McLoughlin
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Looking to boost medical school admissions or improve higher education recruitment? In this episode of The Enrollment Clinic, host Gjergj Dollani interviews John McLoughlin, Executive Director of Enrollment Partnerships at St. George's University, to uncover the latest trends in medical school enrollment and admissions. Learn proven strategies for …
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Episode 45: International Recruitment and its Impact on U.S. Higher Education
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Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with …
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Episode 43: CEO Conversations - The State of Higher Education
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Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: H…
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Beyond the Great Wall: Understanding the Chinese Student Market in the U.S.
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In this episode, we dive into: 🌏 The unique dynamics of the Chinese international student market 🎓 What makes Chinese students stand out from a U.S. university perspective 🌐 The impact of geopolitics on U.S. university recruitment strategies David shares his expertise on how Sunrise International bridges the gap between Chinese students and America…
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International Enrollment Agents 101: Boosting Your Higher Education Recruitment Strategy
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In this inaugural episode of the Enrollment Clinic Podcast, I explore the world of student enrollment agents, agencies, and platforms. As a seasoned admissions expert, I'm frequently approached by university admissions officers seeking guidance on collaborating with enrollment agencies. This episode is designed to answer those questions and provide…
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Meet EMA's New Head of School Podcast Co-Hosts! [S3:E6]
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The Enrollment Management Association (EMA) is excited to welcome Anne-Marie Kee, Fran Ryan, and Suzanne Walker Buck as the new co-hosts of EMA's Head of School Podcast. This season will continue to focus on topics related to strategic enrollment management, providing valuable insights and discussions tailored specifically for school heads. Tune in…
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Episode 42: RNL Trend Report on Personal Information
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In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL a…
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11 - Sorry, No Budget - Conferencing on a budget
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Welcome to Episode 3 of the "Sorry, No Budget" podcast! 🎙️ Join your hosts Sam Fleischmann and Gjergj Dollani as we dive into the art of attending higher education conferences without breaking the bank. Whether you're a seasoned academic or new to the world of higher ed, we've got tips, tricks, and strategies to help you make the most of your confe…
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Episode 41: How to Maximize the Unofficial College Campus Visit
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In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, dire…
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2023-2024 The Ride to Independent Schools Report: 3,000+ Families Tell Us About Their Journey [S3.E5]
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The 2023-2024 edition of The Ride to Independent Schools Report (The Ride) is The Enrollment Management Association's (EMA) fourth edition of this flagship report. It offers valuable insights into the behaviors and opinions of families applying to independent schools. Previous studies were conducted in 2014, 2017, and 2020. This edition of The Ride…
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Unlocking Success: The Crucial Partnership Between Heads of Schools and Senior Enrollment Leaders
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The partnership between the head of the school and the senior enrollment leader is critical to the sustainability of independent schools. Join me as we explore the dynamic collaboration between Perry Martin, President of La Salle College Preparatory in Pasadena, CA, and Keenan Kurihara, Vice President of Enrollment Management and Chief Communicatio…
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Institutional Research in Independent Schools
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Institutional research is closely linked to a school’s strategic enrollment management efforts, making this discussion about the Center for Institutional Research in Independent Schools (CIRIS) 2023 Institutional Research State of the Industry Report especially pertinent for independent school leaders. Join us as we explore the key insights and tak…
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Mastering the First Year: Five Essential Tips for New Admission Professionals [S3.E2]
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If you are new to the admission profession, join me for a lively conversation with five of EMA's Admission Training Institute (ATI) faculty members: David Baker, Director of Admission & Financial Aid, St. Mark’s School of Texas (Dallas, TX) and Chair of AIT, Dr. Jasmine Harris, Head of School, TMI Episcopal (San Antonio, TX), Molly Dorais, Director…
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Episode 40: Residence Life Rules From Across the Pond and Beyond
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Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on …
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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report
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Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to sha…
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38. RNL's 2023 E-Expectations Report: Video and Personalization
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RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating auth…
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10 - Sorry, No Budget - Future-Proofing Higher Education
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The Enrollment Clinic presents a limited series titled "Sorry, No Budget" ...a higher education-ish podcast. I recorded this with my good friend Sam Fleischman. This episode was recorded one week before the AIRC Convention in Phoenix (2023). Sam and I were to conduct a panel discussion on Future-Proofing Higher education. We decided to record an ep…
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37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett
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In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and …
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Live from AC23: EMA Podcast Hosts All in One Room!
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Welcome to a special episode of the Enrollment Spectrum Podcast, where we broadcast live from EMA's 2023 Annual Conference in Las Vegas. In this unique episode, we have gathered all your favorite EMA podcast hosts under one roof. This includes Rebecca Malotke-Mmeslin and Lynne Macziewski from 'Confidently You,' John Gentile and Rohan Arjun from 'Di…
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36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
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In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and rec…
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35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown
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In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to s…
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34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge
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In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it …
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Advice for New Admission and Enrollment Directors
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Join us for a conversation with Andrew Weller and Brad Brown. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria, Virginia. Andrew has served in several leadership roles and was a member of EMA's inaugural Admission Leadership Council (ALC). Brad is the Director of Admissions and Enrollment Man…
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Please join us for a conversation with Quentin McDowell, Head of School at Mercersburg Academy (PA), Barbara Eghan, Founding Executive Director of Civic Lab at the Georgetown Day School (DC), Jill Thompson, Director of Admission at Phillips Academy (MA), and Christian Donovan, Head of School at Friends School of Baltimore (MD). Quentin, Barbara, Ji…
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33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College
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In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enroll…
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Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover
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Join us for a special crossover episode of the Enrollment Spectrum Podcast and EMA's Impossible Questions Podcast. Guest co-host Ari Betof joins me today. Ari is the Co-Founder and Partner of Mission & Data and the host of EMA’s Impossible Questions Podcast. In this episode, we welcome Christian Donovan, Head of School at Friends School of Baltimor…
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32. 8 strategies to prioritize for the next enrollment cycle
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In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilize…
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State of the Independent School Enrollment Industry 2023
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Please join us in welcoming Ari Betof and Sarah Enterline to the show! Ari is the co-founder and partner at Mission & Data where Sarah is an Institutional Research Consultant and Director of Institutional Research at St. Mark's School in Southborough, MA. Mission & Data is a firm dedicated to the effectiveness, health, and vitality of educational…
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The Supreme Court's Upcoming Ruling on Affirmative Action in College Admissions
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Please join us for a conversation with attorney Brian Garrett. Brian is counsel in the Litigation Department and Chair of the Education Law Practice Group at McLane Middleton one of New England’s premier full-service law firms with over 100 attorneys and 25 paralegals throughout offices in New Hampshire and Massachusetts. Most recently Brian spoke …
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Plan Your Next Admission Event Like a Pro
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Please join us for a conversation with Mary Birnie. Mary is the President of Birnie & Associates, Inc. For more than 20 years, Mary and her team have been coordinating meetings and events that meet strategic goals and make guests feel welcome. Mary is also EMA's partner for the annual conference and she works with many other associations in the ind…
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31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific
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In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to…
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Reimagining Tuition at Glen Urquhart School
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31:18
Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS.…
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Six More Marketing Ideas Made Easy
35:37
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35:37
Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!Hans Mundahl
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