Лучшие подкасты про Customer Retention (2024)

1
Thank You, Retain Listeners! Share Your Thoughts for the Next Chapter 1:45

3M ago1:45

1:45

In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025. But before we go, we need your help! We want to know what you’v…

1
Gamification Expert: What’s New in Gamification, The Dark Side of Gamification & Are We Suffering From Gamification Fatigue? 33:17

4M ago33:17

33:17

In this special episode of Retain: The Customer Retention Podcast, Moe Ash, Founder and Learning Architect at The Catalyst, returns to the show. Last year, Moe joined Retain for a gamification special. Since it was so well received, we’re doing it all over again. This time, we’re asking Moe, what’s new in the world of gamification? Plus, Lauren and…

1
Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins 33:18

4M ago33:18

33:18

In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza interviews Francisco Bram, who leads marketing for Albertsons Companies’ Health, Pharmacy and Nutrition Businesses. Francisco, with extensive experience from Uber and Siemens, discusses the transition between large corporations and startups, emphasizing the critical role of a…

1
Customer Experience Genius: Eight Phases of Customer Emotions, Pay Attention To Retention & Turn Customers Into Advocates 48:54

4M ago48:54

48:54

In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Ag…

1
Shopify Expert: Why You Need To Personalize, When To Solve Problems & How To Be Agile 31:48

4M ago31:48

31:48

In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree L…

1
Customer Feedback Specialist: The Value of Customer Feedback, How AI is Changing the Game and What Movie has the Best Marketing? 25:55

5M ago25:55

25:55

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Prashant Mahajan, Founder of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing c…

1
CRM Specialist: How to Make Your Emails Stand Out, Breaking Down Lifecycle Marketing & Remember to Brighten Your Customers’ Days 30:10

5M ago30:10

30:10

In this Greatest Hits episode, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, E…

1
SEO Experts: Everything You Need to Know About SEO, Why SEO isn’t Dead & Do You Know Your Audience? 32:10

5M ago32:10

32:10

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin, partners and co-founders of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights on the need for valuable content, understanding audienc…

1
Customer Experience Expert: Why Emotions Are Important, Changemakers Vs. Hopefuls & You Need To Meet Your Customers 38:45

5M ago38:45

38:45

In this Greatest Hits episode, Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the secon…

1
Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For 28:04

6M ago28:04

28:04

In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price …

1
Customer Experience Mastermind: Wear Your Customer’s Shoes, The Love Formula & Answer The Right Questions 37:44

6M ago37:44

37:44

In this Greatest Hits episode, Lauren DeSouza speaks with customer experience mastermind Howard Tiersky, CEO of FROM, The Digital Transformation Agency. They discuss why you should put yourself in the customer’s shoes, why companies need to be more customer-centric, and what exactly the Love Formula for customer retention is! Howard is the CEO of F…

1
Customer Experience Expert: The Feeling That Customers Want the Most, The Problem with Personalization & The Role Gratitude Plays in Customer Experience 26:41

6M ago26:41

26:41

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Dennis Wakabayashi, the curator of the CX Hall of Fame, which celebrates the best and brightest stars in the customer experience field. Together they discuss how to look at personalization in a completely different way, the monumental impact that the feeling of an un…

1
Shopify Expert: Don’t Take Your Foot Off The Gas, Read The Room & Technology Isn’t The Answer 39:18

6M ago39:18

39:18

In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly …

1
Customer Success Head: Why You Should be Investing in Personal Branding, How Understanding Consumer Psychology Changes the Game & Who Are the Most Admired Brands 30:35

7M ago30:35

30:35

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, to discuss how understanding consumer psychology can change the way that companies treat their customers. Together, Lauren and Rachel talk through the power of personal branding through storytelling…

1
Customer Experience Legend: The Power of Listening, Obsess Over Retention & Why Social Media is the Great Equalizer 28:55

7M ago28:55

28:55

In this Greatest Hits episode, Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes…

1
Customer Service Rockstar: Understanding Neurodiversity, How to Retain Neurodiverse Employees & Customers & How to Understand Your Audience 22:41

7M ago22:41

22:41

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza talks with Peter Shankman, a six-time bestselling author, entrepreneur, keynote speaker, and host of the Faster than Normal podcast. Together, Lauren and Peter discuss how companies can retain neurodiverse employees while also creating neuro inclusive workplaces, how to …

1
The Godfather of Customer Experience: Don’t Forget To Be Human, Find Your Superpowers & Bring Empathy To Work 28:56

7M ago28:56

28:56

In this Greatest Hits episode, Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplin…

1
Email & SMS Guru: Dominating the Wild West of Email Marketing, The Power of User-Generated Content & Why Your Email Marketing Campaigns Aren’t Working 26:43

8M ago26:43

26:43

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBLE, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, how to stay on top of future industry updates, explain why some email marketing campa…

1
HelloFresh CRM Lead: Time To Be Novel, Making Customers More Than Profit & Cracking The Database Code 31:14

8M ago31:14

31:14

In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of th…

1
CRM Lead at TikTok: Airbnb's Secrets to Marketing Success, Understanding Customer Preferences & Using AI to Gain a Competitive Edge 29:28

8M ago29:28

29:28

In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza talks with Giovanni Zacchia, an experienced Growth Marketing Lead and Senior CRM Lead at TikTok. Together, they discuss keeping up with technology in CRM, using AI to gain a competitive edge, and leveraging mobile technology to improve customer service. Giovanni has a vast am…

1
Subscriptions Expert: Stop Subscription Stressing, Create Customer Experience & Dig Into The Why 32:23

8M ago32:23

32:23

In this Greatest Hits episode, Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. During their co…

1
Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer 32:05

8M ago32:05

32:05

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention. James has vast experience in leveraging B2B content strategies …

1
Google Ads Mastermind: Don’t Be A Perfectionist, Balance Your Retention & Don’t Put All Your Eggs In One Basket 28:15

9M ago28:15

28:15

In this Greatest Hits episode of Retain: The Customer Retention Podcast, Lauren DeSouza welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s …

1
Founder of CX Journey: The 3 Key Questions Every Company Needs to Ask Itself, Becoming an Expert in Organizational Culture & How to Harness Predictive Analytics 26:16

9M ago26:16

26:16

In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Annette Franz, Founder and CEO of CX Journey. Together, they discuss the importance of culture, predictive analytics, and understanding the needs of employees and customers. Annette is a multi-award winning customer experience expert and author. She has over 30 ye…

1
Former Director at Sony: Gamify Everything, Get Out Of The 90s & The Importance of Customer Experience 40:06

9M ago40:06

40:06

In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…

1
Co-Founder of Exit Your Way: Understand Your Secret Sauce, Give Cutting Edge Customer Service & What a Marketing Dream Team Looks Like! 36:31

9M ago36:31

36:31

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Damon Pistulka, the Co-Founder and Managing Director of Exit Your Way. Together they discuss recognizing the need to improve customer retention, the increasing role technology is playing, and what a marketing dream team looks like. Damon is the Co-Founder and managin…

1
Superfan Expert: How To Create Superfans, 5 Keys to Customer Retention & Treat Customers How You Want To Be Treated 33:00

10M ago33:00

33:00

In this Greatest Hits episode of Retain, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created succe…

1
Customer Experience VP: Why Staying Connected to the Customer is Paramount, The Power of Saying No in Marketing & Don’t Forget the Long-term 27:38

10M ago27:38

27:38

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sara Caldwell, newly appointed Head of Customer Success at OpenAI. Together, they discuss the importance of decision-first customer research for retention, staying connected to the customer with customer facing teams, and not forgetting the long-term. At the time of …

1
Customer Experience Consultant: Where You Find Loyalty, How You Control Customer Experiences & Why You Need To Treat Customers Differently 31:25

10M ago31:25

31:25

In this Greatest Hits episode, Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Together, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and hi…

1
Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies 26:59

10M ago26:59

26:59

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing. Kris Rudeeg…

1
Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions 30:47

11M ago30:47

30:47

In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing ov…

1
CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend 30:42

11M ago30:42

30:42

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder a…

1
COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around! 32:36

11M ago32:36

32:36

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account ma…

1
The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro 26:41

12M ago26:41

26:41

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective st…

1
Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs 35:36

12M ago35:36

35:36

For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalize…

1
Never Sit in the Lobby with Glenn Poulos of NWS 36:04

1y ago36:04

36:04

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do busines…

1
Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo 33:45

1y ago33:45

33:45

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model! Ben is the Co-Founder and Tec…

1
The New Customer Journey with Iman ElNashar of eXtra 36:31

1y ago36:31

36:31

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital comm…

1
Customer Service is Part of Your Brand with Khaled Alaa, Head of Experience at Talabat 28:03

1y ago28:03

28:03

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand. Khaled is the H…

1
How to Understand Customer Emotions with Adam Toporek, CTS Service Solutions 41:06

1y ago41:06

41:06

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer; and unpacking if technology is a hassle for customers or not. Adam is a Custo…

1
Successful Conversion Rates with Will Laurenson, CEO of Customers Who Click 35:41

1y ago35:41

35:41

This time on Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with marketing expert Will Laurenson. Will is the CEO of Customers Who Click, a digital marketing agency that specializes in conversion rate optimization. With over a decade of experience in digital marketing, Will has helped numerous businesses improve their website…

1
Why Airline Loyalty Programs Work with Mark Ross-Smith, CEO of StatusMatch.Com 35:22

1y ago35:22

35:22

On the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Mark Ross-Smith, the CEO and Co-Founder of StatusMatch.com, a platform that allows travelers to obtain elite status with airlines and hotels by matching their existing status with other loyalty programs. Mark is a seasoned executive with over 20 years …

1
What the Future of Customer Experience Looks Like with Dave Norton, Founder of Stone Mantel 33:10

1+ y ago33:10

33:10

This time on Retain: The Customer Retention Podcast, Lauren sits down with Dave Norton. Dave is a customer experience expert and the Founder of Stone Mantel, a consultancy focused on experience strategy and design. For the last twenty years, Dave has helped companies like Royal Caribbean, Marriott, US Bank and Best Buy set new standards for custome…

1
The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst 38:10

1+ y ago38:10

38:10

For this episode of Retain: The Customer Retention Podcast, we’re doing a gamification special! So, who better to join host Lauren DeSouza than gamification expert Moe Ash. Moe is the Founder and Gamification Designer at The Catalyst, an innovative learning and development company that focuses on empowering individuals and organizations through tra…

1
Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker 37:24

1+ y ago37:24

37:24

In the new episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by customer experience expert and Chief Experience Officer at The Experience Maker, Dan Gingiss. Dan has over 20 years of experience in customer experience, and has held various leadership positions in marketing at companies such as McDonald's and Human…

1
Tough Times and Hardship: A Founder’s Journey with Anatoliy Labinskiy, Founder of GSM Growth Agency 27:12

1+ y ago27:12

27:12

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Anatoliy Labinskiy, the Founder of GSM Growth Agency, a digital marketing agency that aids ecommerce companies achieve growth. Anatoliy’s personal journey exemplifies how determination, self-teaching and resilience can lead to success. He’s always been eager…

1
How Customer Personalization Disrupted the Boutique Fitness Model with Laura Munkholm, President of Walla 38:22

1+ y ago38:22

38:22

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recog…

1
How Well Do You Know Your Customers? with Ron Kaufman, CEO of Uplifting Service 39:08

1+ y ago39:08

39:08

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is accompanied by Ron Kaufman, the CEO of Uplifting Service. As a keynote speaker and author who’s considered an authority on all things customer service, Ron has helped transform the cultures of many global brands, including Microsoft, Xerox, and Coca-Cola. He is the au…

1
#5 Can Conversational AI Help With Accessibility and Professional Networking? 34:51

1+ y ago34:51

34:51

This episode's guest, Kerri Schrader, is founder of Mixtroz and an Inc. Female Founder 100 Honoree in 2022. We discuss how she is a 3x surTHRIVOR: open heart, breast cancer and entrepreneurship as a black woman. We also brainstorm to use Alexa as an accessibility aid at professional networking events. A Perfect Blend: Customer Retention is powered …

1
Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony 48:54

1+ y ago48:54

48:54

This time on Retain, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. He is also the author of the best-selling book Never Lose a Customer Again, which…

Подкасты, которые стоит послушать

Подкасты на тему Customer Retention

Подкасты, которые стоит послушать

Краткое руководство