Chief Executive открытые
[search 0]
Больше

Download the App!

show episodes
 
Mark C. Thompson is the World's #1 CEO Coach and a New York Times bestselling author. Mark consults and coaches executives for Fortune 500 and Global Fortune 1000 companies. Forbes called Mark one of “America’s Top Venture Investors with the ‘Midas Touch'." Formerly Charles Schwab's Chief of Staff and Chief Customer Experience Officer, Mark was the Executive Producer of Schwab.com which today has assets over $2.4 Trillion. He is a Co­‐Founder of Sir Richard Branson’s Entrepreneurship Centres ...
 
Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you a ...
 
Loading …
show series
 
Join us for the first installment of our four-part Women in Leadership series. Mark and Bonita had the privilege of sitting down with trailblazers like Madeline Albright, Barbara Walters, and Gloria Steinem. These women shattered ceilings and accomplished great things in their careers. Tune in to benefit from their wisdom and be inspired by their j…
 
Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays. That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a n…
 
Major General (Ret) Gale S. Pollock served as the Commander of the U.S. Army Medical Command and as the Acting Surgeon General of the Army. She was also the 22nd Chief of the Army Nurse Corps. Today, she leads Elevivo as founder and CEO. Mark Thompson, #1 CEO Coach, sat down with Gale to talk about how encouragement from others helped her overcome …
 
With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do. It is now something all businesses need to consider. But the average business is still having a hard time understanding the r…
 
Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened. But instead of just telling you about it, we wanted to find a bet…
 
There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager. But understanding how to run a community works isn't what will drive mass adoption of it for business. Understanding how to profit from community is what will. That's why I'm convinced that Mar…
 
You asked for this one! We just talked with Vivek Chakrabortty about how we're going into "war time" for businesses- a recession for the first time in 14 years- and how to plan a business strategy for it. But we realized that no strategy will work without making sure your team is set up to succeed. Therefore, we invited V back on the show to help u…
 
Category design, evangelism, and community go hand in hand (in hand) when you building a movement around the problem you seek to solve, and we've talked a lot about each one, individually, on past shows. But we've never tried to put them all together into practice in an approachable way that a beginner can execute. That's why we're doing a live wor…
 
Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast. But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1. Tha…
 
The last 10 years have been incredibly prosperous for business, and savvy entrepreneurs have built great teams to thrive in this abundant time. But next year will be different. Therefore, you need a new plan for times of increasing scarcity. You need a "war time" plan. That's why we brought Vivek "V" Chakrabortty, CEO of the Kavi Group, who helps F…
 
We JUST wrapped up our 3rd iteration of teaching our entire strategy and process, and it was our best one yet! But you shouldn't have to take the class to learn some great takeaways that can improve your content strategy. That's why we're bringing the stars of our most recent Relationship Flywheel Bootcamp to share their biggest takeaways with you.…
 
As community builders and networkers, we're great at opening doors, and driving attention to the problem they are solving, but if you're like me, an aversion to coming off "salesy" stops us from getting the results we want. That's why when I saw an approach that feels authentic for sales, driven by a tool that enables it, I reached out to have the …
 
How do you bring your best work to the market? You can have a great brand. You can have a great product. But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach. That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the …
 
This was last week's Relationship Driven Growth Strategy Session- you know, the thing that happens after the show that I keep inviting you to during the shows! I'd love to have you join us on the next one! SHOW AGENDAS on Mondays at 4:40pm ET: - 4:30-5:30pm ET Interview and Q&A with an expert - 5:30-6:30pm ET open office hours with the Be The Stage…
 
Engagement is the biggest sign of a healthy B2B Community, and a once you have it, it's easy to recruit new members, but driving the initial engagement is hard to do. That's why I'm so into the cohort class as a community onboard, but challenges may just be even better! Challenges provide a "quick win". In business terms, that's known as "speed to …
 
This is from the weekly AMA we host after the live show every week at 5:30pm EST. We don't publish all of them, but wanted to share this one with you so you'd feel welcome to join us. Come at 4:30pm for the show and stay or join us at 5:30pm for just this part. It's the same link. Register here: https://tinyurl.com/b2bcbseason5 Here is what we disc…
 
2 years ago, I registered for a Zoom event to meet one of my heroes, found a super valuable community of marketers that could really help my career (PEAK Community), and signed up. But I completely underestimated how well-designed this community was, and how much it would move the needle for me. That's why we're doing a deep dive into the PEAK Comm…
 
The most successful business you hear about today have found a way to engage their market with content, and effectively transformed their marketing team into media companies. But most smaller businesses and solo-preneurs feel like they don't have the resources to pull it off. That's why seeing how CEO Coach, Jerry MacNamara, figured out how to do i…
 
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer, joined Mark Thompson, #1 CEO Coach for this week's podcast! As a board member for Tate & Lyle and working with Bayer for many years, Patricia is a renowned voice in the consumer health field. Patricia sat down with Mark to talk about this unique industry and the changes she'…
 
You've seen content-led community work for people like Chris Walker and Pablo Gonzalez to establish a new category in their markets, but what if you're moving into a completely different market? That's why we talked to a guy who moved from Brazil to Denmark and used the same playbook to: - land a job in a new country - establish a personal brand in…
 
Sarah Hirshland, CEO of the US Olympic and Paralympic Committee, joins Mark Thompson, #1 CEO Coach, to talk about her journey in leadership and how she's changing the culture and standards for the US Olympic Team. Learn about Sarah's preparation for the CEO role and the challenges she's faced in this fascinating role!…
 
I got to spend a few days networking and learning from a small business expert community at the Bad Ass Business Summit, but I want you to meet and hear from them too! That's why I'm inviting my favorite people I met from the Bad Ass Business Summit on the show to tell you their biggest takeaway, themselves! Judging by last year's event, this will …
 
I get to spend a few days at the epicenter of community, and meet all the best experts in the world at CMX Summit, but I want you to meet and hear from them too! That's why I'm inviting my favorite people from CMX Summit on the show to tell you their biggest takeaway, themselves! If there is anything I've learned so far is that the "community crowd…
 
In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since. But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results. So we took a closer look at what really made it work to see if there…
 
Community has hit a tipping point in marketing circles, and it's rapidly getting thrown into company playbooks, but if Venture Capital doesn't buy in, it won't transcend corporate culture. So let's find out what VC's think of it right now. That's why I picked Randall Crowder's brain about the current status of community in the VC world. Randall led…
 
Community is quickly becoming a buzzword, and the only reason more people haven't bough in is because they think there is no way to measure it. But they're wrong because they are all only looking at it from a marketers' lens. Social sciences have been measuring community for a long time. That's why when I found a trained anthropologist turned marke…
 
Kathleen Winters is a world-class Board Member, CFO and advisor to global companies. Having worked for Honeywell, ADP, American Express, and more, Kathleen has a unique and rich insight into leading global companies as a CFO. Mark Thompson sat down with Kathleen to talk about her experiences leading these major brands, and how she balances the dyna…
 
By now, you probably understand that some sort of combination of live events and content can build a powerful community, and you know who you want to help, but how do you plan it, execute it, and grow it from scratch? That's exactly what Francisco Arizmendi did for Freshbooks, and it completely changed his career. As he starts a new role to build A…
 
Podcasts continue to be an underrated tool to get your message out there, build your tribe, and grow demand for your products. But most people (I'm looking at you, PR agencies) either don't know how to reach out to them, or worse, value them correctly. That's why we're going to dive deep into strategies to get on more podcasts from a master at this…
 
If you aren't building a community, you're building a commodity, but without a great corporate culture, you won't be able to do it. Therefore, when I realized Melanie wrote the book on Conscious Culture I couldn't wait to dive in for you! This is a great conversation about why a great corporate culture will move the needle for you, how others are d…
 
The fabric of a great society is intergenerational relationships, and the value of these relationships are mentorship. But who is teaching mentorship? Eric Rogell is, that's who! This is a great conversation about how to be a better mentor, where to find mentorship, and how to build those relationships. Eric is speaking at the Bad Ass Business Summ…
 
If someone could truly explain the playbook and impact of community for B2B, you could get your leadership team to adopt it. But someone with the gravitas, experience, and DATA to do that is hard to find. That's why when one of our favorite community members introduced us to the CEO of Meetup, David Siegel, we knew we had to bring him to YOU! Meetu…
 
LinkedIn has been a HUGE opportunity for business growth since 2018 and it still is, but it feels like most people are doing it wrong. That's why when I got the chance to talk to LinkedIn coach, Lori Saitz, I asked all the things you want to know about: - What's the perfect headline? - How much do I really need to care about recommendations? - Why …
 
We're being sold silver bullet solutions everywhere, and if you're a business owners, there's a new one for sales popping up every minute. But there is one thing that has always been the biggest driver of new business- nurturing your relationships. Therefore, if you're looking for a silver bullet, you need to find a way to nurture as genuinely as p…
 
*WARNING* this one kicks off with foul language immediately. Lori Saitz's coaching programs are crushing it, and it's no surprise. She's solving a problem that we all have: eliminating the feeling of business from our life to get us productive. But that's not all we're talking about on this show! Lori is one of the people that I meet and totally co…
 
*WARNING* this one kicks off with foul language immediately. If you're like me, you go to a lot of events, and most of them feel very similar with slightly different people. But every once in a while you go to one that just. feels. different. That's how the Bad Ass Business Summit felt when I went last year, that's why I'm going back, and that's wh…
 
Attracting great talent to your company can either be the biggest bottle neck or the greatest force multiplier for the growth of your business, and the Great Resignation threw a wrench into the proven playbooks for it. But massive changes in the ecosystem create massive opportunities for innovation. That's why understanding how Refine Labs built a …
 
Everyone tells you content is king, and you're smart enough to know that a newsletter, an email list, or even a book is a key pillar of a content arsenal. But how do you get people to learn about it so that they read it? That's why when our community member, Scott Marker, asked us "how do I promote my book?" we knew it would be a great opportunity …
 
Mamatha Chamarthi has led a revolution in new technology, design, style and function within the car industry at Stellantis. As one of the leading global automaker and mobility providers, their brands are recognizable around the world from Chrysler, Dodge, Fiat, Ram, Jeep, Maserati, Peugeot, and more. Mamatha shares with us the keys to her success i…
 
Everyone is trying to start a community, and asking themselves what the right platform is, but is that even the right question? That's why we brought on a platform expert on community, Deb Schell to teach you what the right questions to ask are! Including: - Does it make sense to use Facebook groups vs Mighty Networks vs Circle or other platforms? …
 
Podcasts are the ultimate combo of PR plus networking tools, and they should be in your business growth strategy, but hosting your own podcast is too much work for many. That's why you would want to hear how Elizabeth Pamplone grew her business by guesting on 200 shows in one year! Elizabeth is a Marketing Minimalist, Award-Winning International Sp…
 
Conferences are back, and September/October are filled with them so I’m assuming you got one you really want to get the most of coming up. But most of us don’t have a huge trade show budget. That's why when our community member, Jenny Weigle, asked us "what tips do you have to make a big splash at a conference?" we knew it would be a great opportun…
 
We've all seen what viral B2B content can do for a brands, and secretly fantasize about how to create our own, but few of us have ever built a department around it. That's why when I saw ClickUp's creative team churning out extremely creative, high performing content, multiple times a month, it was obivious we needed their head of creative on the s…
 
Everyone seems to be putting out a book these days, and it's never been easier to do it, but no one wants to read a book about your product. That's why publishing about your core values is a great strategy to attract the right clients. My friend, Dawn Bates, is known as "the writing machine". She's a prolific author of multiple books, an Oxford PhD…
 
With this economic slowdown, sales are slowing everywhere, but we just tripled our sales last quarter. That's why when our community member, Deb Schell, asked us "what is working in sales right now?" we knew it would be a great opportunity to give back to our community! This was last week's Relationship Driven Growth Strategy Session- you know, the…
 
Mike Kaufmann, the CEO of Cardinal Health, is an inspiration in the healthcare industry, creating a culture for adapting and evolving to the rapidly changing health scene for the US. Mark Thompson is joined in this episode by Pranay Agrawal, Co-Founder and CEO of Fractal Analytics, who is driving innovation and change in the AI sphere, among other …
 
You've heard of ManyChat, and have probably thought about ways to integrate a chatbot function into your go to market motions. But learning what ManyChat's internal approach to marketing and community is the ultimate guide for your chatbot playbook. That's why the opportunity to speak with ManyChat's head of marketing, Anna Tutckaia, is one you won…
 
As the former CEO of Ancestry and longtime board member of companies such as McDonald's, Handshake, AppLovin and more, Margo Georgiadis is an expert on creating meaningful missions, values and lasting innovation. Through her time at Ancestry, Margo inspired her team to lean into the needs of their customer, growing exponentially and creating the wo…
 
Content led community is the best way to build your company, and it will only become more obvious. But at some point, you will need some form of outbound motion, even it's just to get interested parties on the line. That's why improving your outbound will dramatically improve all aspects of your sales and marketing. Jordan Crawford is the first guy…
 
Gen Z is the lifeblood of native digital thinking in the workforce, and the sooner you incorporate them into leadership roles, the quicker your company will be future-proofed. But it's hard to find a bonafide already formed within such a young generation. That's why when I got to know Connor Swalm, a 26 year-old running a profitable SaaS platform, …
 
Loading …

Краткое руководство