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Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field. Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR. We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth. By tuning into Link Masters, you're not just lis ...
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Let's Talk Link Building

Aaron Anderson

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We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.
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Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building? In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth fo…
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Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing? In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients. Listen to the f…
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Ever wondered how to build 1000 links a month? Join Jason Morris, CEO of Profit Engine, in this episode of Link Masters as he unveils the secrets behind his extraordinary success. This episode is more than just a conversation; it's a masterclass in scaling your business. Listen to the full episode to learn: ✅ How Jason went from building 100 to 100…
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach…
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In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business. We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs). Lastly, we go thro…
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In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency. We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired…
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In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency. We'll dive into his background and how his start as a travel blogger led him to build …
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In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR. We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns…
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In this week's episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building. We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in loc…
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In this episode, I discuss my overall approach to link building, with a special focus on my favorite strategy: broken link building. Join me as I explore the essential elements of executing a successful broken link building campaign. We'll delve into the process of discovering broken links, evaluating their potential, creating high-quality replacem…
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In this episode, we're joined by Chris Dreyer, CEO & Founder of Rankings.io. He shares his career journey with us and explains how he got into SEO and link building. Chris shares his preferred link building strategies for the legal industry, such as generating pieces of relevant content in the niche that can get links naturally, phone-based outreac…
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In this episode, we're joined by Debbie Chew, Global SEO Manager at Dialpad. Debbie walks us through her SEO background and how she got started with link building. We dive into her favorite link building strategies for B2B companies, specifically survey-driven research reports. Debbie shares her content creation approach, which involves generating …
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In this episode, we're joined by Vince Nero. He shares his career journey with us and explains how he got into SEO and link building. Vince shares his tried and tested link building strategies for the real estate industry, such as creating data-driven content pieces and pitching websites in a personalized way in order to maximize the success rate. …
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In this episode, we're joined by Stephen Hockman, Owner of SEO Chatter. Stephen takes us through his career journey, and how he got into SEO and link building. We start by discussing the importance of on-page SEO as a foundation before starting any link building efforts. Stephen then explains his favorite link building strategies, such as homepage …
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Our guest in this episode is Jeff Ferguson, CEO at Amplitude Digital. He takes us through his career journey, shares his background in SEO, and tells us how he entered the world of digital marketing. We discuss the topic of homepage links, also known as "shallow" links, and Jeff explains why they are not as beneficial as page-specific links for SEO…
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In this episode, we're joined by Krystin Tynski, Co-Founder and SVP of Creative at Fractl. Krystin takes us through her career journey, from working at a paid ads agency to founding her own successful link-building agency. We explore the specifics of data journalism, including how to generate effective ideas and create content backed by data. She s…
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In this episode, Andy Holland, SEO director at JBH, walks us through his career, all the way from being a police officer to becoming an SEO expert. We dive into the specifics of unconventional link building strategies he has tried throughout his career as an SEO expert, especially second-tier link building, which can lead to great results in terms …
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In this episode, Stacey MacNaught, from MacNaught Digital, walks us through her background as a copywriter and how she got started with SEO and link building. We dive into the specifics of her favorite link building strategies: statistics and image link building. We discuss what it takes for a statistics piece of content to get passive links over t…
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In this episode, Artёm Klimkin, Founder of Linkshero, walks us through his SEO background and how he started working with link building. We dive into the specifics of link insertions, Linkshero's primary link building strategy. Artёm shares his approach to website evaluation, link insertion pitching, and finding new prospects on an ongoing basis wi…
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In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building. We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsi…
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In this episode, Laura Slingo, Outreach Manager at Sage, walks us through her SEO background and how she started with Link Building. We dive into her favorite link building strategies, in particular guest posting and listicle link building. She shares her approach for those types of campaigns as well as strategies for running Hero Content campaigns…
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In this week's episode, Sam Pennington, Senior SEO Manager at New Look, walks us through his SEO background and how he got started with link building. We dive into the specifics of his company's approach, and how to build links for E-Commerce brands. We discuss unlinked mention management and link building for product and category pages. We share s…
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In this week's episode Alexandra Tachalova, the Founder of a link building agency at DigitalOlympus.net, walks us through her SEO background and how she got started with link building. She shares her company's approach to link building through guest-posting link-exchange partnerships, and how to build and maintain long-lasting collaboration relatio…
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In this episode of Let's Talk Link Building, Miłosz Krasiński from Chilli Fruit Web Consulting walk us through his background and how he got into Link Building. We dive into Miłosz's strategies to build links for SaaS and B2B companies. We look at his approach to guest posting, link exchanges, and cold LinkedIn outreach. He goes into detail about w…
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In this episode, Amanda Milligan, Head of Marketing at Stacker Studio, walks us through her SEO background and how she got started with link building. We dive into how links can be built through syndicated content and evaluate whether those links have SEO value. We also take a look at what types of content are of most interest to news outlets for p…
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In this episode, Josh Steinlechner from Bazoom.com walks us through the insights of Link Building Marketplace Services. He shares his company's approach to website evaluation, link value management, and some important considerations to take before deciding to dive into these kinds of services. Connect with Josh: https://linkedin.com/in/josh-steinle…
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In this episode, we dive into Bibi's creative approach to Guest Posting. She shares some of her strategies for putting together prospects as well as choosing content ideas to pitch. We also explore some of Bibi's most successful campaigns by using more creative pitches than the ones commonly seen in the Link Building world. Connect with Bibi throug…
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In this episode, Chris Panteli from Linkifi walks us through his Link Building experience and how he transitioned from being a blogger to building his own HARO agency. He shares some of the best services used to send pitches along with tips on how to manage queries. Connect with Chris: https://linkifi.io/ - https://twitter.com/linkifi_ Check Chris'…
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In this episode, Eva Cheng from Evolved Search walks us through her SEO background and how she started with PR link building. We dive into the difference between proactive and reactive PR campaigns, and how to pitch effectively. What to do to pitch the right people? Let's find out! Connect with Eva: https://www.linkedin.com/in/eva-cheng-pr Twitter:…
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In this episode, George Driscoll walks us through his SEO background and how he started with Digital PR link building. We dive into digital PR strategies, particularly the creative approach. What's the key to a successful creative campaign? How does thoughtful outreach work? Let's find out! Connect with George: https://www.linkedin.com/in/driscolld…
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In this episode, Raf Chomsky from Husky Hamster walks us through his SEO background and how he got started with link building. We dive into how building links to foreign language sites differs from doing outreach to English websites. What are the challenges? Are success rates higher on non-English websites? Let's find out! Connect with Raf: https:/…
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In this episode, Victoria Wildhorn walks us through her experience as a Content Marketing Strategist both in an agency and now approaching link building in her in-house role. We dive into the pros and cons of creating content purely for outreach purposes vs. focusing entirely on creating high-quality and relevant content. Can a good content strateg…
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In this episode, Jakub Rudnik from Scribe walks us through his thoughts and experience as a content strategist and how he approaches link building. We dive into how to get traction when building a content strategy for a new site. We discuss ways to build reciprocal links from relevant and high quality websites and Jakub shares his tips and suggesti…
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In this episode, our guest Fery Kaszoni talks us through his experience and success with reactive PR link building. We dive into how pitching attractive ideas to journalists can lead to trending campaigns with links to major news publications. He also shares tips and tools for anyone looking to pursue PR link building. Connect with Fery: https://ww…
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In this episode, our guest Amanda Jordan talks us through her experience with local link building. We dive into what elements to consider when evaluating the quality of local website prospects, how local link building differs from other forms of link building and assessing the importance of metrics. Connect with Amanda: amanda@ricketyroo.com - http…
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In this episode, our guest Stewart Dunlop talks us through his thoughts on paid link building. We dive into how to build links in difficult industries, when paid link building is necessary, and how to properly evaluate paid link opportunities. Connect with Stewart Dunlop: linkbuilder.ioAaron Anderson
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In this episode, our guest Nick Rubright talks us through his process of creating linkable assets that can earn links in any industry. We dive into how to identify topics that are trending and of interest in a niche, ways to pinpoint what data or statistic might be of most interest, how to create content utilizing data that would be interesting bas…
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In this episode, our guest Alan Silvestri talks about why he focuses his work on B2B SAAS link building. We dive into how to build backlinks without paying for them, how to build backlinks to highly commercial pages of a site, and how links can be built in very niche B2B Industries. Connect with Alan Silvestri: mygrowthgorilla.com - https://twitter…
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In this episode, I discuss my personal background and the journey that led me to get into link building and build out a business offering link building services. I also dive into my approach to link building, and why broken link building is one of my favorite strategies to execute. Connect with me: linkpitch.io - www.linkedin.com/in/aaronanderson22…
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This is the start of the Let's Talk Link Building Podcast. I'll be sharing my tips and tricks about link building and how to do it effectively. I'll also be talking to other site owners, link builders, and content strategists to get a holistic perspective on all the different strategies that are in use to build high-quality backlinks. Subscribe and…
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In this episode, we're gonna take a look at the topic of AI content. We're gonna go over the topic of AI copywriting, and the questions you might have when it comes to this kinda thing. Listen till the end, or else you might not ever figure out how you should navigate this new SEO trend.
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In this episode, we’re going to talk about what a do-follow backlink is and its difference from a no-follow backlink. I'll also show you how to create do-follow backlinks for your site and where to find good sources for them on the Internet.
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In this episode, we're gonna go over some digital marketing agency tips that can make things easier for you. Make sure you listen to this podcast till the end, or else you might miss out on that one tip that'll take your agency to the next level.
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In this episode, I'm gonna go over how you can build a team for your SEO agency. I'll also go over some tips that I've found to be very useful when hiring people. And most of these tips work really well for both contractors, and full-time employees.
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In this episode, we're gonna go over some tips that'll help you when it comes to agency pricing. This podcast is gonna cover how much, or even how you should charge clients, as well as how you can decide on the best approach for your agency.
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In this episode, I will answer one of the most crucial things you'll have to consider when starting your own SEO agency. And that is, should you select a niche for your SEO Agency? I will explain all the pros and cons of niching down and provide you with tips that might help you make this big decision.…
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In this episode, we're gonna take a look at how to start your own SEO agency. I'll cover some of the basic things you need to focus on, as well as some of the tips that'll help you get things off the ground as quickly as possible.
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