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PR Industry Trend Toward Reactive Campaigns with Ben Treanor
Manage episode 365087293 series 3405200
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In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR.
We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a reactive campaign, as well as his methods for finding and pitching journalists.
Connect with Ben on Linkedin or visit his website at https://www.breakofdawn.io/
Разделы
1. Introduction (00:00:00)
2. Ben's Background in Digital PR (00:01:02)
3. Doing Digital PR for the Most Difficult Niches (00:03:19)
4. Current Trends in the PR World (00:06:05)
5. The Reactive Side of Digital PR (00:13:53)
6. Ben's Advice on Running a Reactive Campaign (00:21:03)
7. Top Tips to Identify and Pitch Journalists (00:31:50)
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