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Marketing News Canada

Marketing News Canada

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Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. -Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca We’ve had guests from Google, LEGO, Spotify, Starbucks and th ...
 
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show series
 
The one where Jyll chats with Sabrina from Google Canada about: The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years. The three things to prioritize when developing a marketing plan for 2023.…
 
The one where Jyll interviews Dionna from The Creative Ladder about: How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry. How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' invo…
 
The one where Jyll interviews Jeff from Vendasta about: The origin story of Vendasta The increasing importance of Customer Experience in marketing A few of the ways in which the pandemic has forced businesses to evolve their marketing practices Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor,…
 
The one where Daryl interviews Hiroki from Airbnb about: The value of aligning creative, strategy, media, and product The Winter release of Airbnb How to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thi…
 
The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about: His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada" What's the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing How Cause Marketing must be ingrained in a…
 
Join us for EPISODE 400, where Darian chats with Wes from Squarespace about: How Wes started working in the creative industry and advertising The first campaign that Wes worked on at Squarespace The many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
 
Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute! In this episode, Thomas Ferland-Dionne talks abou…
 
The one where Ted chats with Darren from Crankworx about: How Darren became involved in Crankworx and growing internationally. Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals. Sign up for the Marketing News Canada e-newsletter at www.ma…
 
The one where Jyll interviews Cornelius from Google about: Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud. The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative an…
 
The one where Darian interviews Mark from Epica Awards about: The history of the Epica Awards and how it has grown over the years The lack of diversity in the creative industry and how it needs to continue to improve The numerous awards from agencies across the world The books Mark wrote about media and branding Sign up for the Marketing News Canad…
 
The one where Darian chats with Tim from Kickframe about: Tim’s background in strategic planning and how it led him to consulting and working with the CMA. How Tim stays on top of current trends to inform his consulting work. Tim’s three key takeaways from marketing education. Sign up for the Marketing News Canada e-newsletter at www.marketingnewsc…
 
Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing, which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they climbed the ladder to success. The panel included: Darian Kovacs (Host of the Marketing News Canada podcast, C…
 
The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole. Sign up for the Marketing News Cana…
 
The one where Darian chats with Shawn from Queen & Rook about: Shawn’s experience hosting live virtual events The origin of Queen and Rook’s name How to get people to care about you and your company by creating meaning and building trust Shawn’s upcoming book about how to become an industry disruptor Sign up for the Marketing News Canada e-newslett…
 
The one where Jyll interviews Sarah, a sales and data leader at Tiktok about: Sarah’s career journey: how she ended up as a data storyteller and her political involvement. How as a new platform, measurement tools for TikTok have to constantly adapt. How to foster a constructive and fulfilling workplace by creating psychological safety How data can …
 
The one where Jyll interviews Kristin from Cossette Media about: The challenges of balancing full-time work and parenting during the pandemic. Kristin’s origin story and how her passion for understanding behaviour and happenstance led her to working in analytics and media. The importance of having your job and workplace fit with your identity to be…
 
Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nou…
 
The one where Ted interviews Senna from Asians in Advertising about: Her journey from Mongolia to Washington DC Asians in Advertising, why representation matters, and their mentorship program #IamRemarkable, an initiative by Google Her favourite food as a kid and how you can sometimes have too much of a good thing! Sign up for the Marketing News Ca…
 
The one where Ted interviews Cliff from Indspire about: Origin story What marketers do to help with reconciliation How to approach the C-suite level when it comes to marketing ideas Why relationship building and ancestry is so important Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada …
 
The one where Darian interviews Robert from eCampusOntario about: How the rise of microcredentials is similar to streaming music The importance of microcredentials in upgrading and upskilling one's career, and how it serves as a form of continuing education The demand for both a combination of technical and soft skills Sign up for the Marketing New…
 
The one where Darian interviews Riaz Meghji, author of the book "Every Conversation Counts" about: How to stand out as a marketer How to "out-care" your competition Why conversations matter in today's world Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been …
 
The one where Darian chats with Jessica from Cision about: Jessica's journey in the marketing space Her experience as a board member at the AMA The importance of understanding the platforms you work with Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been hel…
 
The one where Ted interviews Kal from HeroX about: The power of Crowdsourcing innovation The future of work How to find your passion and chase your dreams How to open a bottle of beer! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals,…
 
The one where Darian interviews Monika from APTN about: APTN's role in broadcasting Bridging the gap between indigenous and non-Indigenous viewers What's in store for the future of APTN Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals…
 
The one where Darian interviews Stephen from FUSE Create about: Running an agency Current marketing trends How Stephen learns and grows as a business owner Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Ca…
 
The one where Ted interviews Abdullah and Baba from The DMZ and Andie about: The hunger and passion of entrepreneurship Immigration work ethic Creative ideas for talent retention Best lego builds from our childhood Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy h…
 
The one where Darian chats with Gah-Yee from Intuit about: Client side vs. agency side Her volunteer work with the IAB Elevating diversity in marketing and advertising Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will…
 
The one where Ted chats with Erik from Vail Resorts about: Turning Whistler into a global brand His early entrepreneurial days in Mont Tremblant starting a white water rafting business E-comm & Reservations: what's changed and what remains the same The Vancouver 2010 Winter Olympics His experience at VAIL and how to scale brand experience His favou…
 
The one where Daryl interviews Albert from ILIA Beauty about: His role at ILIA Beauty Brand budgets vs performance budgets Advice for new marketers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe today and receive 50% off a one ye…
 
The one where Darian chats with Karen from Youtube about: The rise of Connected TV Do's and don'ts of content marketing How marketers can leverage Youtube to increase brand awareness Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Subscribe to our Marketing News Canada Magazine coming this November 2022! Subscribe…
 
The one where Ted chats with John from Realize Strategies about: Advice on employee retention Running a Certified B-Corp How to make change in your organization to be sustainable Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, stude…
 
The one where Darian interviews Lucy from IBM about: IBM's pivot from selling computers to selling business solutions Their commitment to environmental sustainability How environmental consulting can benefit businesses and the environment Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canad…
 
The one where Daryl interviews Whitney from Clutch about: Innovating in an industry that is ripe for it Learnings from Sales roles to pivot into marketing roles Building and communicating with senior marketing teams Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy …
 
The one where Darian chats with Kevin from Hubspot about: the many facets of Hubspot Academy some of the ways marketing roles have shifted over the years Hubspot's annual Inbound event Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals,…
 
The one where Darian chats with Larry from PD Avengers about: living with Parkinson's Disease the origin story of the PD Avengers future goals of the organization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams a…
 
The one where Darian chats with Mike from Indspire about how his company came to be and the many ways in which it helps young Indigenous people realize their dream of obtaining higher education. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping prof…
 
The one where Darian chats with Sara from Wedia Group about: What is Digital Asset Management (DAM)? How DAM can save a company time and money The top 3 current trends in marketing Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, stu…
 
The one where Ted interviews Scotty from the CABC. Scotty talks about: Her latest book: Speeches and moments between Canada and the US How communicators can cut through the noisy media landscape What Canadian policy makers can do to enhance their message to US policy makers The book that changed her way of thinking about communications Sign up for …
 
The one where Darian interviews Brian from O2E Brands. Brian chats about the many businesses he has built and touches on the differences between starting a business from the ground up versus buying into a franchise. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself u…
 
The one where Darian interviews Lisa from TELUS. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing …
 
The one where Daryl interviews Erin from Arterra Wines. Erin's time as a director of photography at globe and mail The evolution of content and content expectations The required teams and initiatives needed to switch to a direct to consumer model Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponso…
 
The one where Daryl interviews Ali from SoleSavy. The evolution of Creators and what they mean to brands. How Web3 impacts creators and the biggest opportunities What SoleSavy is doing to democratize sneaker resell and making it available to all Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor…
 
The one where Darian interviews Kristina from MarketingSyrup Digital Inc. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helpin…
 
The one where Darian interviews Brayden from Podfather Creative. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping profess…
 
The one where Daryl interviews Manoj from Northland Properties. How to create an environment as a leader for other leaders to succeed The importance of building thought leadership in your career The evolution of technology, operations in creating a marketing strategy that works Sign up for the Marketing News Canada e-newsletter at www.marketingnews…
 
The one where Darian interviews Brent from Accenture. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, stu…
 
The one where Darian interviews Brett from The Peak. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, stud…
 
The one where Darian interviews Willis from Sales & Marketing Executives International. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy h…
 
The one where Darian interviews Rachel from The Institute of Canadian Agencies. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been …
 
The one where Darian interviews Tanya from IKEA. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students…
 
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