Saul Klein (Gustavson School of Business)

Marketing News Canada

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:

• The Gustavson Brand Trust Index
• How people develop trust in brands
• What Saul expects to see for this year’s study
• How brands can gain trust with their consumers

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Website - https://www.uvic.ca/gustavson/

Website - https://www.uvic.ca/gustavson/brandtrust/

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