Лучшие подкасты про Customer Journey (2025)

1
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! 23:57

15d ago23:57

23:57

Send us a text Summary In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and continuous learning. He discusses the significance of building a personal brand, the role of a marketing consultant, and the challenges…

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders 38:28

10h ago38:28

38:28

Send us a text Summary In this episode, Femi Olajiga breaks down the complexities of SEO for non-marketers, covering essential topics such as keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes the importance of understanding customer intent, the role of backlinks, and the long-term nature of SEO strategies. The conversation…

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Stop Wasting Your Marketing Budget With These Simple Fixes! 33:03

1d ago33:03

33:03

Send us a text Summary In this podcast episode, Femi Olajiga discusses the common pitfalls that lead to wasted marketing budgets. He emphasises the importance of understanding key performance indicators (KPIs), the skills of marketing teams, the content production process, and the optimisation of marketing channels and websites. He also highlights …

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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! 25:09

9d ago25:09

25:09

Send us a text Summary In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, budget allocation, demand creation, and post-purchase strategies. He emphasizes the importance of understanding customer needs, optimizing user experience, and maintaining product quality to fos…

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How To Create An Effective Digital Marketing Plan 21:54

13d ago21:54

21:54

Send us a text Summary In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. O…

1
Conversion Rate Optimisation Best Practices: How To Actually Get Results 22:22

13d ago22:22

22:22

Send us a text Summary In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discuss…

1
How to Build an In House SEO Team: (and Why You Should) 11:44

13d ago11:44

11:44

Send us a text Summary In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agenc…

1
How to Hire the Right Digital Marketing Agency 31:48

13d ago31:48

31:48

Send us a text Summary In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilit…

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How To Optimise Your Ecommerce Product Pages For More Sales 16:42

13d ago16:42

16:42

Send us a text Summary In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls…

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Website Content Inventory & Audits Why You NEED Them 19:36

13d ago19:36

19:36

Send us a text Summary In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they …

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Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! 22:18

16d ago22:18

22:18

Send us a text Summary In this conversation, Femi Olajiga delves into the intricacies of luxury e-commerce marketing strategies, emphasizing the unique personas of luxury customers and the tailored approaches required to engage them effectively. He discusses the importance of understanding customer needs, the significance of high-quality visuals, a…

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E-commerce Website Conversion Killers: How to fix them 38:30

24d ago38:30

38:30

Send us a text Summary In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, providing insights on how to optimize each section to improve user experience and increase sales. Key topics include the importance of cl…

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Maximise Website Leads: Epic Conversion Rate Optimisation Teardown! 32:37

26d ago32:37

32:37

Send us a text Summary In this episode, Femi Olajiga discusses the common challenges faced in lead generation, particularly focusing on optimizing various web pages such as the homepage, product pages, and form pages to reduce drop-off rates and improve conversion rates. He emphasizes the importance of clear branding, effective navigation, compelli…

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Boost Your Website Conversions with Customer Journey Mapping 23:23

28d ago23:23

23:23

Send us a text Summary In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of consulting for a kitchen retailer. The discussion emphasises the need for internal brainstormin…

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Master Ecommerce Conversion Optimization: Step-by-step training guide 49:35

30d ago49:35

49:35

Send us a text Summary In this podcast, Femi Olajiga provides a comprehensive guide to conversion rate optimization (CRO) for e-commerce stores, particularly focusing on Shopify. He emphasizes the importance of understanding the entire customer journey, from acquisition to post-purchase, and how each stage impacts overall conversion rates. Olajiga …

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Don't get duped! key warning signs in cro agency to watch for 20:16

1M ago20:16

20:16

Send us a text Summary In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for a well-st…

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Secrets to Boost Your Lead Generation Website Conversions! 34:08

1M ago34:08

34:08

Send us a text Summary In this conversation, Femi Olajiga discusses effective strategies for optimising lead generation websites. He emphasises the importance of harnessing customer insights from sales teams, conducting thorough competitor analysis, and optimizing forms to enhance conversion rates. Additionally, he highlights the role of email mark…

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CRO Audit: Boost Your Ecommerce Website Conversion Rate 34:46

1M ago34:46

34:46

Send us a text Summary In this conversation, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify. He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between…

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Digital Customer Journeys Podcast Trailer 5:38

1M ago5:38

5:38

Send us a text Summary The Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer …

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Is Leadership Broken? Redefining Leadership for Future Success 9:27

3M ago9:27

9:27

(From the Relationships at Work podcast) Is the traditional leadership culture broken? In this episode, we explore the fractured state of leadership from the executive level to emerging leaders. Learn why organizations reward productivity over people skills and discover how leaders at every level can take control and redefine what leadership truly …

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Beyond the Quick Fix: Tackling Leadership’s Root Problems 8:37

6M ago8:37

8:37

(From the Relationships at Work podcast) Are you tired of surface-level solutions to deep-seated workplace issues? In this episode, we dive into why traditional reactions like reprimanding a bad boss or throwing pizza lunches at disengaged employees only address symptoms, not the disease. Discover how focusing on root causes—like toxic cultures, po…

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Leading with Truth: Embracing ‘I Don’t Know’ 7:30

6M ago7:30

7:30

(From the Relationships at Work podcast) In a world where leaders often feel pressured to have all the answers, it’s easy to fall into the trap of faking it. But what if the real power of leadership lies in admitting when you don't know? In this episode, we tackle the toxic advice many leaders receive—lie if you don’t know—and why embracing vulnera…

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Knowing Where We Stand: The Key to Shaping Our Work Culture 6:53

6M ago6:53

6:53

From the Relationships at Work podcast Before you can build the work culture you envision, do you truly understand the culture you have now? In this episode of Relationships at Work, we explore the importance of taking a hard look at your current organizational environment before setting future goals. Using real-life examples, we discuss why leader…

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Big Leadership Moments Must Be Earned Through Small Gestures 9:35

10M ago9:35

9:35

In this episode of Relationships at Work, communications and leadership nerd (and host) Russel Lolacher highlights the importance of prioritizing small gestures before big moments at work. Big events at work are great. It's an opportunity to bring everyone together, connect in new ways, hear from leadership, have presenters sharing new ideas. They'…

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Great Leaders Know Change Does Not End Great Relationships 8:03

10M ago8:03

8:03

In this episode of Relationships at Work, communications and leadership nerd (and host) Russel Lolacher asks us to maintain relationships even through significant change. Change is a part of the work world, whether it's as big as a merger or reorganization of a company or as traditional as moving teams or getting a new job. Great leaders understand…

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How Leadership Needs to React to a Tragedy Test 10:43

10M ago10:43

10:43

In this episode of Relationships at Work, communications and leadership nerd (and host) Russel Lolacher explores how leadership should and shouldn't respond to tragedy from their teams. Not so long ago, Russel experienced a personal tragedy, which inspired his curiosity on how leaders and workplace cultures handle those moments. He provides real-wo…

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Leadership Lessons from Workhuman LIVE 13:30

11M ago13:30

13:30

In this episode from the Relationships at Work podcast, communications and leadership nerd (and host) Russel Lolacher provides a recap of attending Workhuman LIVE in Austin and his favourite takeaways. Russel shares the future of work leadership from Brene Brown, the lessons Baratunde Thurston learned when he discovered his mom wasn't perfect, the …

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Finding Belonging for the LGBTQIA+ Community at Work 46:28

1+ y ago46:28

46:28

In this episode of Relationships at Work, Russel chats with executive coaches and consultants John Volturo and Peter Gandolfo on the challenges faced by the LGBTQIA+ community at work and steps needed to be more inclusive. John and Peter share their thoughts, stories and experience with... The challenge of the rainbow glass ceiling. Who is responsi…

1
Stop Dismissing Dismissive Language 9:38

1+ y ago9:38

9:38

In this episode of Relationships at Work, communications and leadership nerd (and host) Russel Lolacher shares a story of how dismissive language can happen at work and how we can stop using it. Russel tells the story of how leaders can dismiss employees, even when those employees are being honest and vulnerable, and what that dismissal can actuall…

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Creating and Respecting Culture in a Remote Work World 46:17

1+ y ago46:17

46:17

In this episode of Relationships at Work, Russel chats with leadership development consultant Janet Livingstone on creating connection and culture with remote and hybrid teams. Janet shares her thoughts, stories and experience with... The challenges created by remote and hybrid work. Is resistance to remote work generational? The connection of ment…

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How to Solve Employee Apathy in the Workplace 50:32

1+ y ago50:32

50:32

In this episode of Relationships at Work, Russel chats with keynote speaker, consultant and analyst Justin Robbins on addressing employee apathy in the workplace - as a leader, as an organization and as an individual. Justin shares his thoughts, stories and experience with... The definition of power. How authority and influence play a role in power…

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The Right and Wrong Ways to Pursue Power at Work 51:48

1+ y ago51:48

51:48

In this episode of Relationships at Work, Russel chats with author and leadership coach-mentor Dr. Stephen Barden on how we can learn to balance power to improve the workplace and the dangers of its misuse. Stephen shares his thoughts, stories and experience with... The definition of power. How authority and influence play a role in power. Why "lea…

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CX Storytime Becomes Frontline Feedback, Stories from the Employee Journey 13:55

2+ y ago13:55

13:55

Same style, same tone, new focus - the employee! Relationships at Work presents Frontline Feedback - Stories from the Employee Journey. Host and storyteller Russel Lolacher shares the real story of Compassion So Counterfeit. In this inaugural tale, we’ll hear the story of Sally, one in which she shares a moment of an outreached hand and a possible …

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Sneak Peek of Relationships At Work - the Employee Experience and Workplace Culture Podcast 35:57

3y ago35:57

35:57

Check out this sneak peek episode of the new podcast RELATIONSHIPS AT WORK - the Employee Experience and Workplace Culture Podcast. Host Russel Lolacher will be discussing important employee engagement, leadership, workplace culture, communication and related topics as it relates to the employee experience. He'll be chatting with amazing guests and…

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When Stress Meets Service 12:24

6+ y ago12:24

12:24

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of When Stress Meets Service. In this tale, we’ll hear the story of Louis, who in a fit of stress and procrastination, forgot to solve a problem that would cost him more money than he was comfortable spending. We’ll hear about how his service provider chose to addre…

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Two Ears, One Mouth, Zero Service 10:57

6+ y ago10:57

10:57

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of Two Ears, One Mouth, Zero Service. In this tale, we’ll hear the story of Colin and Renee. A couple doing what many couples do, go out to eat. This time however, it left them feeling like their needs didn’t matter and with a bad first impression of a new city. The…

1
A Service Tier Too Far 12:56

6+ y ago12:56

12:56

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of A Service Tier Too Far. In this tale, we’ll hear the story of Sarah. A woman trying to advance her event-driven side hustle with an online ticketing and management system, only to learn their service is not geared towards helping the customer and their ticket hol…

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The High Price of Canopy Coverage 10:45

6+ y ago10:45

10:45

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The High Price of Canopy Coverage. In this tale, we’ll hear the story of Jack and his search for a canopy for his pickup truck, his experience with various dealers and how one business responded when the prices differed widely, then we will explore what were the …

1
The Couch with Abandonment Issues 13:07

6+ y ago13:07

13:07

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Couch with Abandonment Issues. In this tale, Today…we’ll hear the story of Todd, who was planning with his wife Vanessa and their children to move into a new beautiful home. Following delivery information he found on a wholesaler’s website, he was planning to…

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The Crooked Path to a Tattoo 13:02

6+ y ago13:02

13:02

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Crooked Path to a Tattoo. In this tale, Jeremy is enjoying a beautiful, exotic vacation with his girlfriend Bree. To mark the occasion, he decides to get a tattoo only for that experience to take more turns than anyone expected. Listen to hear how one custome…

1
Have Wine, Might Travel 10:55

6+ y ago10:55

10:55

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of Have Wine, Might Travel. In this tale, Paul and Clarissa travel to wine country to relax and enjoy some downtime. They want to visit the local wineries but know how stressful it is trying to get more than a few bottles back home. What's an airline's role in the t…

1
The Jilted Jewelry Store 10:32

6+ y ago10:32

10:32

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Jilted Jewelry Store. In this tale, Joan really wanted a necklace she'd seen in the window of a local jewelry store boutique, only to encounter a business who wasn’t as excited to see her. Listen to her story to learn how the assumptions of a staff member can…

1
The Man Who Should Not Move 11:49

6+ y ago11:49

11:49

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Man Who Should Not Move. In this tale, David wanted to try out the craft beer of a local brew pub when he was struck by the intolerance of others and the shocking response of a brewpub manager. The tale starts from the pub floor and travels to a social media …

1
A Dish Bear-ly Served Cold 12:10

6+ y ago12:10

12:10

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of A Dish Bear-ly Served Cold. In this tale, Robert and Deborah set out on a last minute road trip after their initial plans fall through. Their local adventures don't go as planned and they've all but resigned themselves to a ending their trip with a feeling of dis…

1
The Disappearing Digits 11:22

6+ y ago11:22

11:22

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Disappearing Digits. In this tale, Paul and Lynn buying a used computer from their son, Joe. Though comfortable with technology, computers frustrate the couple so when put in a position to have to update a software as a service (SAAS) security protection, the…

1
A Delivery Most Foul 13:04

6+ y ago13:04

13:04

Customer Experience Storytime host and storyteller Russel Lolacher shares the story of A Delivery Most Foul. In this tale, David and Anna are looking to establish their new home with a new mattress and washer and dryer set. After going to their local department store and being provided an amazing level of service, the experience changed dramaticall…

1
The Time that Retail Forgot 7:27

6+ y ago7:27

7:27

CX Storytime host and storyteller Russel Lolacher shares the story of The Time that Retail Forgot. In this tale, Susan wants nothing more than to find a jean skirt that fits her. After finally getting to a place where she has what she wants, the only obstacle in her way is the policy of a retail store and their ability to accommodate. Will Susan ge…

1
The Anti-Social Socialite 8:27

6+ y ago8:27

8:27

CX Storytime host and storyteller Russel Lolacher shares the story of The Anti-Social Socialite. In this tale, Kyle is excited to learn more about social media and to understand how he's doing in this field. After purchasing a book that promised what he was looking for, he soon learned that appearances are often deceiving. When the product didn't l…

1
Never Too Proud for Pinenuts 8:07

6+ y ago8:07

8:07

CX Storytime host and storyteller Russel Lolacher shares the story of Never too Proud for Pinenuts. In this tale, Cindy and Linda are tackling their work stress by enjoying some comfort and consistency at a local restaurant. Unfortunately, the resident chef throws a possible wrinkle into their world. How will wait Ryan respond? Once we get an answe…

1
When Shame Came to Town 10:32

6+ y ago10:32

10:32

CX Storytime host and storyteller Russel Lolacher shares three stories of When Shame Came to Town. In this multi-tale podcast, we hear the stories of Roger, Heather and the couple of Joseph and Darcy, each looking to get what they paid for: a movie, a piece of lingerie and a gourmet pizza. Little did they they know that each of them, in their own w…

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