Лучшие подкасты про Workstand (2024)

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AI dos and don'ts for bicycle retailers to use to enhance business efficiencies 18:32

5d ago18:32

18:32

Tips for how AI can help in retail - what other ways are you using AI? Great brainstorming partner Start with clear goals Ask for specific results Use to break a big project or some event planning into easy action items AI tools within other applications are an easy way to begin to experiment - Apple Intelligence, email apps, text apps, etc, Gramma…

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Ready or not, holiday marketing time has arrived for 2024 18:41

26d ago18:41

18:41

It's hard to believe we are nearing the end of October 2024, but it's true. If you've looked at your inbox, gone to your mailbox, or watched any TV, you will have noticed that holiday marketing is in full effect. If closing out 2024 sales well is on your to-do list, now is the time to start implementing holiday marketing for your bicycle shop. We h…

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September Bicycle Industry Update with Ryan Atkinson 22:44

1M ago22:44

22:44

September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online. Site traffic remains strong at +7% Google search volume for “bike shop” comparable to last year Total ecommerce sales +7% Typical dealer ecommerce sales -11% (leading indicator for industry) 1,800 fewer click & collect orders than August = l…

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Workstand has the point of sale and ecommerce tools to help grow your retail bicycle business 26:36

2M ago26:36

26:36

Gearing up for our season Fall is when shops start working “on” the business, not “in” the business For 25 years, without fail, our phone rings off the hook in the fall Gonna have a lot to talk about this year Always talking about websites, ecommerce, and Google search Point of sale is the center of a lot of our conversations BRAIN: 35% of shops ar…

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Bicycle business August data with Ryan Atkinson: some positives but a tough month for bike shops 28:00

2M ago28:00

28:00

Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required. June retail sales PeopleforBikes Bright spot is inventory stabilizing across the channel I’m joining a PeopleForBikes webinar later this month to discuss June is typically the high poin…

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Consistent outreach to your bike shop's customers works best in the long run - don't over think it! 14:31

3M ago14:31

14:31

We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the shoppers who have already done business with them are at a disadvantage but it doesn’t have to be that way.…

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July bicycle retail numbers, electric bike injuries, People for Bikes, and NBDA panels 27:14

3M ago27:14

27:14

Suzie is under the weather this week so Ryan and Mark take on recent issues affecting the retail bicycle landscape. We hope you feel better soon, Suzie! Law firm focused on electric bike injuries Electric Bike Library Content - included in all Workstand website subscriptions Premium Electric Bike Content - included in our Marketing Subscription, av…

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Your website should reflect your bike shop - we can help your bike business standout on the internet 18:02

4M ago18:02

18:02

Tips for making your website your own. The closer your website aligns with your in-store presentation, the better. Shoppers generally meet your website before they visit the store so take an honest look at your site and answer the following question - is your website what you want to present to potential customers? Is it what you wouldn’t say to th…

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June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future 27:25

4M ago27:25

27:25

Welcome Around the Workstand! Summit - we met as a team recently Big characters. Great culture. Aligned behind our purpose Awesome leadership team Industry talk Trek D2C announcement Expected evolution Seems to be a relatively well thought out program Unknown impact Playbook - Have a great digital strategy More important than ever We’ve got you cov…

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What data means to your business. Answering the questions your customers are asking in search. 13:27

5M ago13:27

13:27

As a fully remote company, Workstand teams try to get together in person once or twice yearly. This week is one of those times and our Client Services Team - Client Success, Catalog, and Business Development - will be meeting in Boulder, CO. We may be a little slower to respond than usual but it's for a good cause. Weeks such as these are always fu…

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Bicycle industry sales data and trends for May, NBDA Retailer Summit, and marketing tips for e-bike buyers 32:41

5M ago32:41

32:41

In this engaging episode, we dive into various topics from celebrating Pride Month to insights from the NBDA Retailer Summit. The conversation starts with a lively discussion about attending a drag show during Pride Month and the experience of embracing gender expression. The focus then shifts to the NBDA Retailer Summit, highlighting the successfu…

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Evaluating and understanding your website content for better SEO and increased sales 16:42

6M ago16:42

16:42

During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want to help boil that answer down to a base level so that everyone can have the tools to identify good content…

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April data and trends with Ryan Atkinson, upgrade to product pages, and NBDA webinar 29:31

6M ago29:31

29:31

Look back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday, a gravel ride on Friday, and went to the Supercross race in Denver on Saturday. We are stoked about the big software enhan…

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Do you ever wish someone would give you a straightforward answer to your website and marketing questions? We will. 15:35

7M ago15:35

15:35

There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will. Today, based on our own experience - even if you only consider us, Suzie and Mark, that is a combined 20 years here at Workstand working with bic…

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First quarter 2024 bicycle industry data, trends, and results with Ryan Atkinson 31:07

7M ago31:07

31:07

Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand. BLC 300 bicycle industr…

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Focusing on adding value to your customer's cycling lives will help win search and grow sales 15:58

8M ago15:58

15:58

We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them fin…

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A bicycle industry big picture conversation with Ryan Atkinson about inventory levels, trends, and growing sales 25:58

8M ago25:58

25:58

The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions. Higher total sales amounts (by the dollar) in 2023 but lower total unit sales The most recent report from PeopleForBikes provided some summary information a…

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Spring Marketing Playbook with Marketing Strategist Julie Walsh from our Marketing Agency Team 29:32

9M ago29:32

29:32

In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning up your website, updating settings, and ensuring a fres…

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Workstand presented at an NBDA P2 Group meeting. We talked websites, email marketing, and Google Ads 16:53

9M ago16:53

16:53

Workstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so we thought we’d hit the highlights of that meeting toda…

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January is a great time to review your website and plan for sales growth in 2024. Here's a plan! 29:06

10M ago29:06

29:06

The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc. We can break this process down into 5 different phases: Step 1: Goal setting Step 2: Review Step 3: Plan Step 4: Train Step 5: Promote Goal setting …

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How to limit fraud and protect your business while supporting sales and your team. Also, happy 2024! 18:33

10M ago18:33

18:33

Welcome to a new year! It’s the beginning of our 25th Anniversary as a company. Fraud is a constant topic of concern for our merchants. Just because Christmas has passed doesn’t mean there isn’t still potential for chargebacks related to those sales. Coming out of a heavy holiday sales season, let’s look at how you can protect your business without…

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Workstand Client Success Team Manager, Barbara Wiesner joins to talk about the past, the present, and how her team helps Workstand merchants everyday 28:53

11M ago28:53

28:53

Barbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clie…

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Final run into the holiday shopping season. Get your website ready for last minute shoppers. 15:20

11M ago15:20

15:20

Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers. I bought a bike from my local bike shop! Happy holidays to me. Just like Workstand, I don’t play favorites… https://workstand.com/request-a-brand Other brand updates in our monthly update…

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SEO/Organic Search and SEM/Paid Search tips for your Workstand website - it's not so complicated! 16:53

12M ago16:53

16:53

Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search? When we work with merchants to help grow sales, we think about two high-level ideas concerning website traffic - Organic/SEO and Paid Search/SEM Organic/SEO is working on the website’s content in order to be an attractive option for a sear…

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How’s the holiday selling season going? This is a good time to assess your success and make changes if needed. 13:47

12M ago13:47

13:47

How’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed. Feeling great! Sales have been strong. Perhaps no further sales or discounts are in order Keep the website up to date, use a gift guide or homepage sections to call out what’s available, but hold pricing Hold all proactive marketing…

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Actionable steps to win search and convert holiday shoppers. Take Action Now! 19:07

12M ago19:07

19:07

This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high i…

1
Websites are the cornerstone of modern retail marketing. We can help you get it right and grow your sales. 14:31

1y ago14:31

14:31

Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility) Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented determines to a large extent what you will sell (or not se…

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More holiday marketing and new content from Trek, Santa Cruz, and Specialized 13:18

1y ago13:18

13:18

Welcome back to our regular programming! If you haven’t checked out our last 2 episodes with our guests Lauren and Alex, please do. They are fun and informative. Who would you like to hear from next? Which part of Workstand are you curious about? We’ll do our best to get a guest to match. Content is coming out of our ears! All complimentary content…

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Product Team Manager, Alex Slocum talks POS features, ecommerce, being a builder, and Halloween! 28:17

1y ago28:17

28:17

This week we’re joined by our Product Team Manager, Alex Slocum. Alex tells us about how he got into the world of bicycles and technology and how he ended up here at Workstand with us. We learn what a Product Team does and what the roles are in our Product Team along with how the team interacts with other parts of the company such as Development, C…

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Marketing Agency Director, Lauren Webb joins us to talk about our agency team and holiday marketing! 19:08

1y ago19:08

19:08

We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices cho…

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Supplier Fulfillment, aka Drop Shipping, marketing, and our Ride with GPS collaboration 7:19

1y ago7:19

7:19

There is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more! Fulfillment is included in all Professional subscriptions Holiday marketing - just a little preview for our conversation with Lauren, director of our Agency team https:…

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Snow sports catalog and marketing content, NBDA webinar, unique homepage tools 8:33

1y ago8:33

8:33

Winter is coming! Need marketing content to promote your snow sports categories? Let us know! New xc content up (came from a client request) - https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1 Content available right now - Website > Page editor > Page Library > Snow Sport Content Speaking of Snow, remember that we o…

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Point of Sale for all bike shops, NBDA and PeopleForBikes podcasts, Google Merchant Center alignment 13:54

1y ago13:54

13:54

It’s still us! Same company, same team members - just a new name to match our growing capabilities. We've gotten some questions that suggest we weren't as clear as we could be about what changed and what didn't. Our Point of Sale offering is aimed at stores with no POS solution or with an outdated system. It’ll certainly expand quickly over time bu…

1
Schedule your POS demo, Fall marketing content, ebike safety, upcoming guests from our product development and marketing agency teams 13:21

1y ago13:21

13:21

It's getting to be fall here Around the Workstand and we've got lots to talk about today related to fall marketing, new POS features, and upcoming guests from around Workstand, the company not the podcast. :) So, let's get to it! All POS features will be available to everyone in January 2024, until then, we’re inviting a few merchants to be early e…

1
Excitement about our new name, Workstand, and our new point of sale features has continued! 10:39

1y ago10:39

10:39

The response to our new company name has been wonderfully positive since we made the big announcement last week. We've scheduled dozens of demos of our new point of sale features with existing Workstand ecommerce merchants and brand new folks who don't work with us in any capacity ...yet! We've had some press in BR&IN. Blog post with our announceme…

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Workstand: The future of SmartEtailing 32:31

1y ago32:31

32:31

We have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS. Our new point-of-sale system is available on its own for in-store use and is a…

1
SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles 14:15

1y ago14:15

14:15

There's no denying here in Colorado, that the seasons are changing and fall is on its way. End-of-season sales are happening and other, not-so-pleasant things may be on the way as well. Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seaso…

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SmartEtailing 10-Minute Tuesday 8/29/2023: Buy Local Now, free website reviews, and using URL directories 15:10

1y ago15:10

15:10

This week, we have a few topics we don't talk about very often but they are none the less quite helpful. Buy Local Now Yes, this is free to any bike shop - no SmartEtailing subscription required Why do we offer this for free - is there a catch? Why should a retailer use the service? Compatible POS Systems Did you know we will do a free website revi…

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SmartEtailing 10-Minute Tuesday 8/22/2023: Santa Cruz Skitch launch, Google Calendar integration, risk review notification, and southern food 9:42

1y ago9:42

9:42

Sorry about the little bit of static toward the end. New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023 Snow sports? You’re probably receiving this product now - start making a plan for your website Homepage update, services…

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SmartEtailing 10-Minute Tuesday 8/15/2023: New landing page content and Colorado Retail Delivery Fee option 11:32

1+ y ago11:32

11:32

Hard to believe we're already half way through August! We got lots of questions about our email last week! New electric bike content live in the library - E-bike accessories Really highlights the evolution of our complimentary content Update to the optional Colorado Retail Delivery Fee Trek Supercaliber content live in the library We worked with Tr…

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SmartEtailing 10-Minute Tuesday 8/8/2023: Steps to marketing your business, NBDA webinar takeaways, and using multiple payment methods at checkout 16:41

1+ y ago16:41

16:41

Happy Tuesday! Look out for our email about some exciting news coming soon! We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself. Commerce-enabled website in place and dialed Website actively managed - updated reg…

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SmartEtailing 10-Minute Tuesday 8/1/2023: Santa Cruz Stigmata marketing content, holiday planning even if it's only August, new features 9:15

1+ y ago9:15

9:15

It's Tuesday and it's August! Plenty to get to today so let's go! Santa Cruz Stigmata launch today Complimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023 Supplier Sync reminder It’s August…should you be thinking about the holidays? We recommend it Staff Picks Premium Content Great durable content - easy to u…

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SmartEtailing 10-Minute Tuesday 7/25/2023: Free homepage makeover offer, Ibis and Santa Cruz work, Closeout vs Sale pricing 12:38

1+ y ago12:38

12:38

There is a lot going on this week! Free Homepage Makeover email - wow, what a response! It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know! Ibis Cycles Summer Sale Homepage Banner Santa Cruz Supplier Sync https://www.smartetailing.com/santa-cruz Communicating in-store pickup times and setti…

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SmartEtailing 10-Minute Tuesday 7/18/2023: Team meetings, surveys for our Client Success Team, making your business more valuable, carrot cake 13:31

1+ y ago13:31

13:31

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube. This time with faces! We got to visit in person last week at the Client Success Summit That team is always working to get better After-…

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SmartEtailing 10-Minute Tuesday 7/11/2023: Big sales continue, Point of Sale pricing management, domain verification for email 8:38

1+ y ago8:38

8:38

This week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too! Big sales continue - QBP brands et al An emerging iss…

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SmartEtailing 10-Minute Tuesday 6/27/2023: Direct mail, Google Analytics migration service, Site Manager Search, Home Screen tasks, and hot dogs 13:23

1+ y ago13:23

13:23

Happy 4th of July next week! There will be no 10-Minute Tuesday next week. Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailing GA4 Paid Migration offering One-time $375 fee GA4 Migration Build out of standard reporting GA4 tracking code added to y…

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SmartEtailing 10-Minute Tuesday 6/20/2023: Juneteeth, Google GA4, POS management, HTML access points, gas station snack stops 17:02

1+ y ago17:02

17:02

We have a lot to get to this week that should help manage your website so let's get to it. Also, snack talk ended up extending this episode, sorry (not). Welcome back after a long weekend - Juneteenth As a company, we’re donating to Black Girls Code https://wearebgc.org/ Provide black girls with computer programming and technology education Migrate…

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Brand and Supplier Services: How we work with the industry to grow sales for the local retail channel 29:57

1+ y ago29:57

29:57

From our founding in 1999 until 2011, SmartEtailing worked primarily with local bicycle retailers. In 2011, we added a feature called Supplier Sync and began working with brands and suppliers to allow local retailers to display warehouse inventory on their own, local websites. Supplier Fulfillment - aka drop shipping - soon followed allowing mercha…

1
SmartEtailing 10-Minute Tuesday 6/13/2023: How to stay in touch with your bike shop's existing customers, Brand and Supplier services, Navigator Builder, and our favorite carbs 16:40

1+ y ago16:40

16:40

After a week off, we're back with 10-Minute Tuesday and we have a lot to get to so let's go! Having trouble getting folks who bought bikes over the past few years back in your store? How are you marketing to them/continuing to deliver customer service? Automated, relevant, actionable outreach Brands and Supplier Services MAP protection, Supplier Sy…

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SmartEtailing 10-Minute Tuesday 5/30/2023: Post holiday weekend website updates, World Bicycle Relief, Tech Tip for better communication 11:10

1+ y ago11:10

11:10

We hope everyone's Memorial Day weekend went well. Happy Tuesday?? What day is it?? There will be no 10-Minute Tuesday next week. We'll see you on June 13th! Lil post-holiday website maintenance Summer content, school’s out, gear up for your next adventure, sale items World Bicycle Relief - Pedal to empower https://www.pedaltoempower.com/fundraiser…

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