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Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
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Контент предоставлен Luke Smith. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Luke Smith или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Think paying for your Shopify store brand name in Google Ads is burning money? Think again.
Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.
In this actionable episode designed for ecommerce store owners, you'll discover:
- Why protecting your brand terms from competitors is more critical than ever
- The hidden ROI advantage of brand keyword campaigns
- How to strategically update messaging during promotions and sales
- Advanced audience exclusion techniques for larger accounts
- Why Performance Max makes brand bidding even more important
Key moments:
00:01:10 Secure digital real estate from competitors
00:02:35 Quick message updates versus slow SEO changes
00:04:00 Low-cost clicks with high conversion potential
00:05:25 Performance Max campaign considerations
00:06:30 Advanced audience targeting strategies
00:07:40 Volume requirements for custom audiences
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