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URGENT Meta Advertising Update For Health & Wellness Brands
Manage episode 462364964 series 3616268
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If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns.
This even extends to financial & political ads 🤯
Thankfully, there IS a way to stay compliant without sacrificing results.
In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action plan to protect your campaigns.
Discover the specific settings to adjust in your ad account, how to request more time to implement changes, and strategic workarounds to maintain campaign performance - all while staying compliant.
From pixel modifications to custom conversion setup, you'll get step-by-step guidance on adapting your campaigns.
Whether you're in supplements, cosmetics, medical services or any health-related field, this episode gives you the roadmap to navigate Meta's policy changes successfully.
Key moments:
00:00:30 New Meta policy affecting health/wellness advertisers
00:02:30 How to request policy review extension
00:05:20 Pivot to page view optimisation
00:06:15 Custom conversion setup using thank you pages
00:08:30 Turn off automatic advanced matching
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