It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Контент предоставлен alicast by Alibaba Group and Alicast by Alibaba Group. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией alicast by Alibaba Group and Alicast by Alibaba Group или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Harvard Study Finds Alibaba's Tmall Innovation Center a Model to Follow
Manage episode 268501835 series 2286025
Контент предоставлен alicast by Alibaba Group and Alicast by Alibaba Group. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией alicast by Alibaba Group and Alicast by Alibaba Group или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.
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Поделиться
Manage episode 268501835 series 2286025
Контент предоставлен alicast by Alibaba Group and Alicast by Alibaba Group. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией alicast by Alibaba Group and Alicast by Alibaba Group или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.
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Похожие на alicast by Alibaba Group
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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