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Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa
Manage episode 408370399 series 3444167
Контент предоставлен Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this week's episode, Kevin and Tom are joined by Scott Costa, Publisher of the Electrical Distributor magazine (tED). Scott gives his unique insight to the importance of data-driven decisions in B2B marketing and the false allure of solely relying on intent data, emphasizing the need to focus on creating demand earlier in the process rather than just capturing existing intent.
We also delve into the significance of resiliency in supply chains, particularly in the context of manufacturing and distribution: how can businesses adapt and innovate to navigate supply chain challenges effectively? Additionally, we explore the evolving landscape of e-commerce and marketing, touching on the complexities of B2B intent data and the considerations surrounding data maturity in organizations.
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