The Role of Persistence and Timing in Podcast Success

Ask the Podcast Coach

Send us feedback/questions via Text

Welcome to another engaging episode of Ask the Podcast Coach! Your hosts, Jim Collison and Dave Jackson, are back to delve into the world of podcasting with insights, anecdotes, and tips for both seasoned and budding podcasters. Today, they tackle some pressing questions: How do you measure the true impact of advertising in podcasts? What role does persistence play in achieving podcast success?

Drawing from real-world examples like LegalZoom’s ad strategy and Kurt Warner’s inspiring journey from arena football to NFL stardom, Jim and Dave highlight the importance of consistency, opportunity, and even a bit of luck. Special guest Chris Stone joins the conversation, adding depth to topics like brand awareness versus direct response in podcast ads, using personal stories to enhance content, and the struggles of maintaining audience engagement.

They also touch on how external factors, such as celebrity connections, can dramatically impact a podcast’s popularity, using the example of Kylie Kelsey’s podcast gaining traction from the Taylor Swift-Travis Kelce relationship. The importance of balancing content feedback, managing multi-platform streaming, and staying true to your brand amidst evolving media trends are also on the docket.

Expect discussions about the nuances of cryptocurrency, innovative ad examples, and the challenges smaller podcasts face in a competitive landscape. Jim and Dave even share their predictions for the future of podcasting and the role of AI in content creation.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned

Featured Supporter of the Week Glenn Hebert
Check out Glenn's Horse Radio Network: Free Podcasts for Every Horse Enthusiast
https://www.horseradionetwork.com/

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

Profits Through Podcasting
Helping health-focused entrepreneurs grow their impact and generate sales.
Listen on: Apple Podcasts Spotify

Supporter of The Week: Glenn Hebbert
Check out all the shows on the Horse Radio Network
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Разделы

1. Introduction and Greetings (00:00:00)

2. Winter Weather and Skechers (00:00:41)

3. Podcast Branding and Artwork (00:01:40)

4. Hallmark Movies and Marketing (00:03:48)

5. Nostalgia and Classic Toys (00:10:01)

6. Podcast Branding and Consistency (00:12:41)

7. Live Streaming and Multi-Platform Strategies (00:19:23)

8. Advertising and Sponsorship Insights (00:20:58)

9. Kurt Warner Story and Podcasting Lessons (00:25:42)

10. Live Streaming Challenges and Solutions (00:32:05)

11. [Ad] Profits Through Podcasting (00:40:07)

12. (Cont.) Live Streaming Challenges and Solutions (00:40:55)

13. Microphone Setup and Podcasting Aesthetics (00:47:12)

14. The Importance of Audience Feedback (00:47:42)

15. Common Podcasting Mistakes (00:48:25)

16. Balancing Audience Feedback (00:52:34)

17. Monetization and Listener Engagement (00:55:54)

18. Technical Issues and Podcast Distribution (01:06:40)

19. The Value of Podcasting Experience (01:21:03)

20. Upcoming Events and Final Thoughts (01:25:23)