Authentic Leadership and Social Media Strategies with Louise McDonnell

Authentic Living

In this episode, Roxanne Derhodge engages with Louisa McDonnell to explore the intersection of social media and authentic leadership. Louisa shares her career journey and digital marketing insights, emphasizing the importance of authenticity in online branding. They discuss the impact of AI on content creation and provide real-life examples of successful social media posts. The conversation highlights the significance of sharing personal stories to connect with audiences and understanding customer personas using AI tools. They also address maintaining authenticity in leadership, aligning content plans with goals, and the pros and cons of pre-scheduling. The episode concludes with Louisa sharing her resources and contact information.

www.sellonsocialmedia.academy/freeguide.com

https://www.youtube.com/channel/UCNAtHero0TBkO6eQokQGgcw

(0:00) Introduction by Roxanne Derhodge (1:15) Louisa's perspective on social media and authentic leadership (4:08) Louisa's career journey and digital marketing insights (9:32) The importance of authenticity in social media and online branding (11:03) Discussing the impact of AI on content creation (16:23) Real-life examples of successful authentic social media posts (20:08) Sharing personal stories to connect with audiences (20:53) Understanding customer personas using AI tools and social insights (28:35) Maintaining authenticity in leadership and company messaging (30:06) Aligning content plans with campaign goals and daily engagement (33:48) The pitfalls and benefits of pre-scheduling and LinkedIn strategies (40:21) Episode summary on authenticity and connection (41:03) Louise McDonnell's resources and contact information (42:07) Closing remarks and call to action for listeners