Benny Lewis Explains Why Foreign Book Markets Are So Important

AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Benny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an international bestseller almost instantly thanks in part to his established and enthusiastic fan base, which happens to be a global audience. Benny joins the show to reveal some intimate details about his publishing process with HarperCollins—one of the big six traditional publishers—as well as how he's advancing his author career. Perhaps most fascinating are Benny's revelations about publishing books and become a successful author *outside* the United States. This chat is definitely one you don't want to miss as Benny is likely to blow your mind! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!