Bob Mayer Breaks Down the Mechanics of Next-Gen Publishing

AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Bob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your rights, profiting from audio books, and more. Bob also talks about how he's bootstrapping his micro-publishing startup—Cool Gus Publishing—from the incredible revenue generated from his backlist of popular scifi series like Area 51. Oh, and Bob's a former Green Beret, so he's not messing around with the advice he gives. Listen up!