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How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacy
Manage episode 355011932 series 2940614
I sit down with Kyle Lacy, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
101 эпизодов
Manage episode 355011932 series 2940614
I sit down with Kyle Lacy, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
101 эпизодов
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