177. The trade offs between high quality leads and low quality leads

Business Buyer Diaries: the Reality Before, During, and After

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Get ready to crack the code on cost-effective lead generation! This episode is a goldmine for anyone eager to learn the fine balance between cost per lead and lead quality. We've had an unexpected influx of 60 new leads this past week in the Twin Cities market, costing us peanuts compared to the usual rates. But are these leads the treasure trove they seem, or is there a catch to their bargain prices? We’ll explore the nuances of geographic challenges and lead viability that could make or break our marketing strategy.
Join us as we sit down with Mark's IT team to dissect the pivotal metric that keeps our business heartbeat steady: the cost of member acquisition. With new member sign-ups costing us less than half of our target, it seems we're on the winning side of the deal. But we're not stopping there; we're taking a magnifying glass to our approach, debating the merits of quantity versus quality in lead acquisition, and crunching the numbers to ensure our strategy is as sharp as it is savvy. This episode is a must-listen for anyone looking to optimize their marketing spend without sacrificing the quality of their customer base.

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