Ep. 518: Ray Gracewood, Organigram

Cannabis Economy

Ray Gracewood, of Organigram Inc., joins to discuss the effects of federal legalization in Canada, the long process of getting the industry to a solid place, and where the rest of the world is by comparison. "It even gets more interesting when you start to couple the realities in and around how governments work and how we have to manage government relation and expectations and how we have to be an engaged partner in a lot of that process. And I think as an industry we've been able to do that." Because of all the bumps along the road, Gracewood notes that everyone involved in the industry has had to learn to become nimble and focused on solutions rather than on problems. Gracewood also discusses business and how to maintain profitability even in the face of compliance issues and supply issues; for him, it's a matter of sticking to strategy and not becoming distracted by too many new opportunities.