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Ep 037: Marketing Psychology: Scarcity and Anchoring
Manage episode 447428876 series 3552429
Контент предоставлен Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.
Tune in as Branda discusses:
- How scarcity in marketing drives faster purchasing decisions and perceived value.
- Ways to implement price anchoring to showcase value and pricing strategy.
- Important ethical considerations when using these marketing psychology principles.
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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