Ep 110: How to score a 1.5 million RMB sales day through live-streaming twice

China Paradigms

Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast. 0:15 Guest introduction and Kung Fu Data’s history 6:48 Current company size and workflow – pre and post COVID-19 17:13 The quality of the shopping experience - is it changing? 19:55 Calculation of conversion rates during a live stream – the new way of shopping 25:23 What other changes might occur as a result of the coronavirus outbreak? 28:50 Owning the marketing strategy - shopping platforms are integrating with social media platforms in China 31:51 Learning about e-commerce - how did Kung Fu Data come to be? 39:41 Rigging the Game - building strong professional relationships makes long term sense 47:46 How does Kung Fu Data gain it's clients' trust? 53:39 Valuable Intel - sacrificing a year to learn the market 58:57 Kung Fu Data strategies for optimizing e-commerce marketing 1:06:49 The smallest details matter - a Kung Fu Data approach to e-commerce today 1:13:48 What books about China has inspired Josh Gardner the most in his entrepreneurial journey? 1:23:47 What surprising success or failure has Josh Gardner witnessed in terms of business in China? Learn more about Kung Fu Data: https://kungfudata.com/ Leveraging data to surf China’s e-commerce wave: https://www.youtube.com/watch?v=MvD1DYZgES4 Listen & Subscribe: Soundcloud: https://soundcloud.com/china-paradigms-daxue Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630 Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber Website: https://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.