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Targeting Consumers with Video Across Multiple Screens - Webcast Preview
Manage episode 172016753 series 1367947
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Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by supplementing their TV campaigns with targeted video ads across multiple screens. In fact, a recent study by Forrester Research found that 68% of advertisers believe agencies will begin planning video holistically across all video options within the next three years. Similarly, 82% of agencies rank the ability to target ads as the most important capability of video buying in the future.* Watch this brief video to learn about how marketers are supplementing their TV campaigns with targeted video ads across multiple screens.
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