Neuro-Leadership: Create a Sense of Belonging for Team & Customers; Over-Staffing for Success With Guest: Dr. Thomas Dullien


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In a recent study undertaken by Google, it was discovered that staff perform best when they feel like they are home. We discuss with Dr. Thomas Dullien the key three crucial elements of Neuro-Leadership, and how they can lead to increases in business performance.

We also take a look at why Starbucks doesn’t actually selling coffee, how to build and maintain trust with employees and why you should keep management out of the office and throw them onto the front line instead.

Topics Discussed:

Why Starbucks Isn't Actually Selling Coffee: An Introduction to Neuro-Leadership -


Three Crucial Elements of Neuro-Leadership - 08:24

How Social Constructs Affect Our Perceptions - 13:38

Positively Influencing Behavior - 16:00

Why Over-Staffing Can Increase Revenues and Profits by Building Relationships - 17:52

Getting Management Out of the Office - 22:04

Over-Communication and Encouraging the Right Chemicals in the Brain - 27.46

How Does Neuro-Leadership Work in Flat Organizations? Social Constructs in the Workplace - 33:33

How Google Changed the Social Construct of Work - 43:50

Being Vulnerable Can Create A Sense of Belonging - 48.39

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