The Power of Questions in Business – The Low Cost High Return Business Tool Everyone Can Use & How They Help us Think with Guest Brian Fretwell


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How do you get a 65-year old trucker with two months left before retirement and no desire to change perspectives on his job to look at his job differently? Our guest did. With the secret power we all posses but rarely use well.

This week’s Confident ROi with Alex Vorobieff TEDx speaker, author and consultant Brian Fretwell discusses the power of questions in the business setting.

They delve into why asking questions is so important, particularly with respect to building agency, purpose and a sense of belonging with in an organization.

Brian reveals the background behind his viral TEDx talk through the story of his teaching days, when one of his students saw no future except drug addiction and how a question changed everything.

We also look at how deep and indirect questions can help individuals to re-focus their locus of control from external (blaming and focusing on others) to internal (focusing on improving themselves). And we hear the rest of the story of the 65-year old truck driver with only 2 months left until retirement.

Brian’s website -

Brian on LinkedIn -

Topics Discussed:

Background behind Brian’s viral TED talk – 1:11

How questions helped changed the destiny of a 15-year-old drug addict – 10:06

The power of the question and how it affects the brain (instinctive elaboration) – 12:15

Why it is important not to remove emotion when answering questions – 14:51

How questions help to develop agency and belonging in an organization – 18:30

How a truck driver moved from an external to an internal locus of control – 20:46

What is locus of control? – 29:46

What is the first job of the brain? – 32:30

How Neuroscience is just “fancy words” describing our everyday life experiences – 36:27

How mindfulness exercises can reduce the size of your Amygdala – 38:28

Brian’s recommended neuroscience resources for further reading - 42:16

How to get in touch with Brian – 45:13

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