Manage episode 230966721 series 2402571
Jesse Newton, the CEO of Simplify Work and author of book by the same name, reveals why complexity is restricting business performance. He shares great examples of simplicity transforming the fortunes of companies such as Apple and Allbirds Shoes.
Hear how a company suffering from a 2-week global cyber-attack had their most productive period on record without their laptops, email and unnecessary meetings.
Jesse’s Company - https://www.simplifywork.com/
Jesse’s Book – Simplify Work: Crushing Complexity to Liberate Innovation, Productivity, and Engagement
Introduction – 0:01
What led Jesse to write his book – 2:06
Why does work end up becoming so complicated? – 4:29
How the onset of technology has increased the speed at which we complicate work processes – 6:45
Why, in order to reduce complexity, we have to say no to things all the time (Allbirds case study) – 10:15
Why simplifying is not easy and requires a lot of energy to achieve – 15:30
How Steve Jobs uncomplicated Apple and transformed their fortunes as a result – 20:51
How a huge cyber-attack that took a global consumer packaging company offline for two weeks, ended up much more productive and actually increased their sales – 22:30
How to strip out complexity in work in three simple steps – 26:41
Jesse’s details – 28:50