Craftsmanship in A Digital Age | 532 | WestEdge Rewind from 2015

Convo By Design®

I’m Josh Cooperman, this is Convo By Design and today, as we inch closer to WestEdge Design Fair, the 2024 edition, with everything going on behind the scenes as we prepare a slate of programming to surprise and delight you, I wanted to share a program from the past. As we finalize the roster and get everything solidified, I wanted to share the “why” behind the programming. These panels are crafted to feature game changing, disrupting creatives and topics that hold up. What makes the WestEdge stage so special is the thought and effort that goes into the topics. They have all been carefully crafted, talent curated to speak to these ideas. Ideas that should hold up for years to come.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

– Where service meets excellence

TimberTech – Real wood beauty without the upkeep

The program you are going to hear today was called Craftsmanship in the Digital Age. Here is how it was described in the program: Is Craftsmanship a lost art in a world where we increasingly value expediency and accessibility over authenticity and beauty? Join Steven Gambrel, interior designer and co-founder of Dering Hall, as he leads a discussion with some of the most talented artisans and designers working today. How have our digitally-centered lives made us care even more about objects created with passion, skill and time-honored tradition? How do designers create a network of skilled craftspeople and educate their clients about the value craft? Explore the marketing of bespoke products and how digital tools have made success as an artisan more of a reality than ever before.

Featuring Bernard Brucha, MASHstudios; Paul Priven, Zia Priven; Wendy Schwartz, Cuffhome; and Delta Wright, Curated

Think about this for a moment, the program you are about to hear was covering craftsmanship and the value that authenticity holds in made goods. This conversation might as well have taken place in 2020 at the onset of the pandemic when authentic craftsmanship was a must have. Or in 2018, when every design event was discussing how to reach Millennials and their desire for fewer, but more authentic goods. Or, well… now, at a time when hand-made comes at a premium. Again, this was recorded in 2015, live at WestEdge. And I am proud to share this with you again. Right after this.

Thank you, Bernard, Paul, Wendy and Delta. Thank you, Megan and Troy from WestEdge. I enjoyed our conversations so much. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”. Until the next episode, be well and take today first. -Convo By Design