Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The South Park Copywriting Secret
MP3•Главная эпизода
Manage episode 441345961 series 1433066
Контент предоставлен David Garfinkel. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Garfinkel или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting. One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things. The words are “but” – with one ‘t’ – and “therefore.” Why are these words so important and who, besides us, says so? It’s because these words can take a boring string of sentences and make them interesting. They can add conflict, and consequences, to a story with as few as three sentences. We’ll show you why and how, and how this is true from stories around the world, in a little bit. The key thing to know now is that the creators of the cartoon show South Park, Trey Parker and Matt Stone, have been flying around the country explaining how these two words make the difference between boring and a really good story. I saw a one-minute video on TwitterX of these two talking to some students at New York University, and I instantly realized, this is something for Copywriters Podcast. Because what they are teaching, which we will get to in a moment, not only applies to stories, but also to many other parts of copy. Therefore, we’ll be talking about these two words today. See what I did there? Resource: The Persuasion Story Code http://shorturl.at/pzAEQ
Download.
509 эпизодов
MP3•Главная эпизода
Manage episode 441345961 series 1433066
Контент предоставлен David Garfinkel. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Garfinkel или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting. One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things. The words are “but” – with one ‘t’ – and “therefore.” Why are these words so important and who, besides us, says so? It’s because these words can take a boring string of sentences and make them interesting. They can add conflict, and consequences, to a story with as few as three sentences. We’ll show you why and how, and how this is true from stories around the world, in a little bit. The key thing to know now is that the creators of the cartoon show South Park, Trey Parker and Matt Stone, have been flying around the country explaining how these two words make the difference between boring and a really good story. I saw a one-minute video on TwitterX of these two talking to some students at New York University, and I instantly realized, this is something for Copywriters Podcast. Because what they are teaching, which we will get to in a moment, not only applies to stories, but also to many other parts of copy. Therefore, we’ll be talking about these two words today. See what I did there? Resource: The Persuasion Story Code http://shorturl.at/pzAEQ
Download.
509 эпизодов
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