Ep. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.
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Best Moments:
(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service
(05:53) Waitlists provide valuable customer data so you can tailor your marketing
(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others
(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.