Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.
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Best Moments:
(05:02) What is a marketing flywheel and how can it help you?
(07:55) Practical example of a flywheel
(15:42) Maintaining culture with a 300+ person remote team
(20:08) How often do people on stage screw up?
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Guest Bio:
Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.
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