#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann

DTC POD: How The Best Brands Are Built

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts.

At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community.

In this episode of DTC Pod, Will shares his insights on the complexities of building a business out of one’s personal brand and how Fourthwall has been aiding this process for over 50,000 creators.

Will also touches on the power of creators today, the trends they’re seeing at Fourthwall in terms of product popularity and paid ad usage, and Fourthwall’s differentiation strategy, growth channels, and future plans.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. E-commerce for Content Creators
2. Fourthwall’s Target Audience and Market Positioning
3. How to Get Started with Fourthwall
4. Merchandising Strategies for Creators
5. Growth Channels: Word-of-Mouth, Cold Outbound, SEO
6. Community-Driven Sales vs Paid Ads
7. The Power of Content Creators

Timestamps
00:00 How Fourthwall helps creators build their businesses
06:39 What creators need to know about sales tax
09:50 Identifying a customer persona for Fourthwall
11:53 Steps to get set up with Fourthwall
14:09 Fourthwall then vs now, from manual to automated processes
18:12 Distribution trends on Fourthwall, community vs paid ads
19:05 The most popular products creators sell and how to scale
20:10 Starting a business vs creating a new revenue stream
22:04 Fourthwall’s future plans and growth projections
24:10 Positioning against Shopify and Pietra
25:44 How Fourthwall reaches its ICPs: word of mouth, cold outbound, SEO

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Will Baumann - Co-Founder and CEO at Fourthwall
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic