Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

DTC Podcast

#Business #Marketing #Pilothouse

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

год назад 32:59

MP3•Главная эпизода

Subscribe to DTC Newsletter - https://dtcnews.link/signup

On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend and surveying 500+ DTC advertisers, highlighting how brands can develop ads that scale to six- or seven-figure spends.

Learn the 7 most impactful creative trends: https://motionapp.com/creative-trends

Key Takeaways:

What Makes a $1M Ad: Balancing humor, offers, and polished creative.

The Role of Humor: Why funny ads drive deeper engagement and brand affinity.

Lo-Fi Done Right: How details like lighting and casting make or break low-budget ads.

Creative Strategy in 2025: Building a high-functioning team with platform-specific expertise.

AI in Advertising: Practical applications without sacrificing authenticity.

Tune in to learn how to build a creative system that delivers consistent winners.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

578 эпизодов

DTC Podcast

Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025

DTC Podcast

26 subscribers

published год назад

MP3•Главная эпизода

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Learn the 7 most impactful creative trends: https://motionapp.com/creative-trends

Key Takeaways:

What Makes a $1M Ad: Balancing humor, offers, and polished creative.

The Role of Humor: Why funny ads drive deeper engagement and brand affinity.

Lo-Fi Done Right: How details like lighting and casting make or break low-budget ads.

Creative Strategy in 2025: Building a high-functioning team with platform-specific expertise.

AI in Advertising: Practical applications without sacrificing authenticity.

Tune in to learn how to build a creative system that delivers consistent winners.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

578 эпизодов

#Business #Marketing #Pilothouse

Все серии

DTC Podcast

1
Ep 489: The Organic Growth Playbook: Salty Britches' Path to 500+ Retailers & the Military 51:15

1 day назад51:15

51:15

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 What if you could scale a DTC brand without spending a dollar on paid media? That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and outdoor adventurers—all without following the traditional paid ad playbook. 🔹 How she turned a personal problem into a national product. 🔹 The role of organic ambassadors & independent retailers in her growth strategy. 🔹 Why she said NO to big-box retail in favor of 500+ independent stores. 🔹 How a conversation with a Marine Raider led to military procurement. 🔹 Her recent (and reluctant) foray into paid ads & what's working. If you're a DTC founder looking to build a brand with deep customer loyalty and organic traction, this episode is a must-listen. 🎧 Tune in now to learn how to scale by saying YES to the right opportunities. Timestamps: 00:00 – The power of organic brand growth 02:05 – How Salty Britches started from a personal need 05:50 – Building a product with real customer demand 12:30 – The impact of independent retailers vs. big box stores 18:45 – Ultra running and military adoption of the brand 24:20 – The role of ambassadors in brand expansion 30:10 – Why Salty Britches avoided traditional advertising 35:40 – Running effective ads after years of organic growth 42:05 – The future of marketing: community vs. paid media 48:15 – Final thoughts and brand insights Hashtags: #DTC #ecommerce #entrepreneurship #smallbusiness #startupstory #marketing #branding #directtoconsumer #socialmediamarketing #digitalmarketing #founderjourney #brandbuilding #ads #organicgrowth #businessgrowth #ecommercemarketing #saltybritches #chafingcream #ultrarunning #militarygear Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 488: How Founder-Led Content Can Lower CAC and Build Brand Affinity | AKNF 25:49

5 дней назад25:49

25:49

Subscribe to DTC Newsletter - https://dtcnews.link/signup The era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them. In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, and scale their brand more effectively. 🚀 Key Insights from the Episode: Your face is your competitive advantage. Founder-led content builds trust and differentiates your brand. Stop overthinking it. Grab your phone, record a short video, and start testing. The power of repetition. Your audience won’t remember your story unless you tell it over and over again. Optimize for conversion. Don’t send founder-led ad traffic to a generic PDP—create a dedicated founder story landing page. Consistency wins. Post every day to create lasting brand equity and engagement. If you’re a founder struggling with rising acquisition costs or brand differentiation, this episode will change how you think about content marketing. Timestamps: 00:00 Intro: The power of founder-led content 02:05 Why founders should be the face of their brand 04:30 How to create engaging founder content 07:15 The impact of personal storytelling on brand growth 10:40 Using organic and paid content together 14:20 Optimizing the post-click experience 17:50 Consistency is key: Posting daily for growth 21:30 Leveraging your founder story for brand affinity 24:10 Why repetition works in social media 26:00 Final thoughts and call to action Hashtags: #DTC #EcommerceMarketing #BrandBuilding #FounderLedContent #SocialMediaMarketing #MarketingStrategy #PaidSocial #OrganicGrowth #EntrepreneurTips #BusinessGrowth #ContentCreation #MetaAds #TikTokMarketing #Storytelling #DigitalMarketing #StartupTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 487: The Future of E-Commerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday 40:16

9 дней назад40:16

40:16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth. CTC rode the wave of e-commerce’s explosive growth, scaling from 60 to nearly 200 employees during COVID. But as market conditions changed, so did their approach. Taylor shares how e-commerce brands must pivot from chasing revenue to focusing on profitability and sustainable growth. Key Takeaways: ✅ Why Service Businesses Are Underrated: Agencies can be more profitable than SaaS and DTC brands with the right model. ✅ The Secret to Scaling Agencies: Focus on fewer employees, higher salaries, and keeping the best people doing the most valuable work. ✅ The Right Way to Spend on Ads: Many brands are overspending inefficiently—start by cutting waste, then rebuild smarter. ✅ Why Product Expansion Is Key: Growth isn’t about selling more of the same product; it’s about launching new ones to unlock fresh demand. ✅ Meta Ads in 2025: Advantage Plus is the future—let Meta’s AI do the work but control the outcome through bid caps. ✅ AI in Agencies: CTC uses AI for internal knowledge sharing, customer service automation, and creative strategy. 💡 If you’re an e-commerce brand or agency owner, this is a must-listen episode. Tune in now! Timestamps: 0:00 - The challenge of post-COVID growth for eCommerce brands 2:30 - The shift from revenue growth to profitability in DTC 5:10 - Why agency models need to evolve for efficiency 8:00 - The role of AI in agency operations and creative production 11:45 - Product expansion as a key growth driver in 2025 15:20 - The truth about top-of-funnel marketing strategies 18:50 - The future of performance marketing with Meta’s Advantage+ 22:30 - Should brands invest in TV and YouTube ads? 25:00 - The role of financial planning in marketing success Hashtags: #ecommerce #dtcpodcast #digitalmarketing #growthstrategy #facebookads #metaads #aiinmarketing #advertisingstrategy #marketingtrends #businessgrowth #scaleyourbrand #profitability #directtoconsumer #contentmarketing #onlinemarketing #performanceads Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF 26:34

12 дней назад26:34

26:34

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth. Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand searches, customer engagement, and long-term conversions. What You’ll Learn in This Episode: ✅ Why YouTube should be seen as a demand generation tool, not just demand capture ✅ How to structure YouTube campaigns based on customer awareness stages ✅ The biggest mistakes brands make when running YouTube ads ✅ Why Google’s new measurement tools could change how we track ad success ✅ The right creative strategy for different stages of the funnel 💡 If your brand is running YouTube ads—or considering it—this episode will help you optimize your approach for maximum impact. Timestamps: 00:00 Introduction to YouTube Marketing Strategy 02:10 Why YouTube is More Than Just Demand Capture 04:30 Structuring Campaigns for Awareness & Conversion 07:00 How to Optimize YouTube Ad Targeting 10:20 Measuring Performance & Brand Search Lift 14:00 The Role of Creative in YouTube Ads 17:30 Budgeting & Scaling YouTube Advertising 20:50 Organic vs. Paid YouTube Growth Strategies Hashtags: #YouTubeMarketing #DigitalAds #PerformanceMarketing #YouTubeAds #MarketingStrategy #BrandAwareness #GoogleAds #DTCMarketing #AdvertisingTips #ContentMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads 30:19

16 дней назад30:19

30:19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads. In this episode of the DTC Podcast, Kim shares how she: ✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases. ✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner. ✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms. Key Takeaways: The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial. Using humor and mistakes strategically to drive engagement and boost algorithm reach. How to make UGC-style content work for your brand—and why overproduction kills performance. The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos. Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates. If you’re looking to grow your DTC brand through organic content, this is an episode you won’t want to miss. Timestamps: 00:00 – Building a viral content strategy 02:05 – The origin story of Soberish 04:45 – From social media influence to a business 07:30 – Cracking the algorithm for organic growth 10:15 – How to make videos go viral 13:00 – The power of community-driven marketing 15:40 – The Soberish product lineup 18:20 – Growth challenges and the giggle grass strategy 21:10 – Navigating paid ads and retail opportunities 24:00 – Key lessons for entrepreneurs Hashtags: #DTC #Ecommerce #Soberish #Entrepreneurship #MarketingTips #ViralVideos #TikTokGrowth #SocialMediaMarketing #BrandBuilding #ContentStrategy #AlcoholFree #GiggleGrass #SmallBusiness #FounderStory #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast 23:32

19 дней назад23:32

23:32

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we’re doing something a little different. We’re featuring an episode from The World's Best Email and Retention Podcast (TWBERP)—a must-listen for anyone looking to maximize revenue from the customers they’ve already acquired. Subscribe to TWBERP Here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A TWBERP is where Jordan Gordon and the Pilothouse email and retention team break down the strategies that keep customers engaged and spending, without relying on constant acquisition. In this episode, Jordan dives into a concept that big brands obsess over but most DTC brands ignore—tracking your lifecycle metrics, not just your revenue. He breaks down: 🔹 The 3 key lifecycle stages—Promotional, Customer, and Category—and why tracking them gives you a clearer picture of your business health. 🔹 How to spot margin erosion in your discounting strategy before it tanks your profits. 🔹 Why a growing revenue line can actually be a red flag—and what to look for instead. If you’re serious about scaling your brand sustainably, this one’s a must-listen. Hit play and don’t forget to subscribe to TWBERP! Timestamps: 00:00 Introduction to Lifecycle Metrics 02:00 Why Tracking Revenue Alone Is Not Enough 04:30 Three Key Lifecycle Metrics to Monitor 07:15 The Impact of Discount Strategies on Profit Margins 10:45 Building a Loyal Customer Base vs. Constant Acquisition 14:30 How to Measure Customer Retention Effectively 18:15 The Role of Product Categories in Lifecycle Marketing 22:00 Closing Thoughts & Email Growth Strategies Hashtags: #EmailMarketing #CustomerRetention #LifecycleMetrics #EcommerceGrowth #DigitalMarketing #DTC #MarketingStrategy #BusinessGrowth #EmailOptimization #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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EP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone Else 50:07

23 дня назад50:07

50:07

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup 📢 What does it really take to scale a 9-figure DTC brand? Relentless speed, constant reinvention, and never playing defense. In this episode of the DTC Podcast , we sit down with Curtis Matsko, founder and CEO of Portland Leather Goods , to break down how he built one of the fastest-growing direct-to-consumer brands by outpacing the competition at every turn . Curtis doesn't hesitate— he makes decisions fast, learns fast, and scales fast . While most brands overanalyze, he moves forward, makes adjustments in real time, and never stops evolving .✅ What You’ll Learn in This Episode: Why "velocity wins" —and how moving fast (not perfection) is the key to DTC success The 3-6-9 hiring framework Curtis uses to keep his team leveling up every year Why 92% of Portland Leather Goods’ ad spend goes to Meta & Google (and why TikTok isn’t even on his radar) How vertical integration in Mexico became their ultimate growth hack —ensuring inventory never kills scaling The truth about luxury brands: Why most "leather" bags aren’t real leather—and why that’s Portland Leather Goods’ biggest advantage How to know when it's time to reinvent your brand —so you don’t end up like the five competitors that went bankrupt This episode is a must-listen for any brand owner looking to scale fast, break through growth ceilings, and build a brand that actually lasts . 🎧00:00 – Curtis Matsko on embracing change in business 02:30 – The origin story of Portland Leather Goods 06:00 – The importance of real leather and craftsmanship 10:15 – Scaling a brand through rapid decision-making 15:40 – The power of customer experience and brand trust 20:20 – How vertical integration fuels growth 25:10 – Hiring, leadership, and internal team development 30:50 – The role of Meta and Google in scaling DTC brands 35:45 – Why customer retention is key in DTC success 40:30 – The future of Portland Leather and business expansion #DTC #Ecommerce #LeatherGoods #BusinessGrowth #Entrepreneurship #MetaAds #GoogleAds #MarketingStrategy #CustomerExperience #ScalingBusiness #FounderStory #DirectToConsumer #BrandBuilding #RetailSuccess #Shopify Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video…

DTC Podcast

1
Ep 482: How to Optimize Amazon Merchandising for Maximum Sales | AKNF 25:37

26 дней назад25:37

25:37

Subscribe to DTC Newsletter - https://dtcnews.link/signup Amazon is a crucial sales channel, but most brands fail to merchandise their products effectively. In this episode of the DTC Podcast, Rob & Clifford from Pilot House’s Amazon team break down the key strategies to optimize Amazon listings for better visibility, conversion, and profitability. 🚀 What You’ll Learn: Why variation strategy is critical for increasing visibility and conversions. How to align your Amazon merchandising strategy with your broader brand goals. The importance of shopping your own listings to eliminate friction in the buying process. How to optimize for different levels of buying intent—commodity, fashion, and consultative purchases. Why brands should not rely on Amazon Vendor Central for their merchandising. Amazon is not a passive sales channel. If you're not actively optimizing your merchandising strategy, you're leaving revenue on the table. Tune in to get the insights you need to level up your brand’s presence on the platform. Timestamps 00:00 Introduction to Amazon Merchandising 02:10 Understanding Amazon’s Unique Shopping Experience 04:50 Strategic Brand Positioning on Amazon 07:30 The Role of Variations in Merchandising 10:15 Traffic Intent and Brand Store Strategy 12:40 On-Brand Aesthetics for Amazon Listings 15:20 Lessons from Dr. Squatch and Manscaped 18:00 Improving the Customer Buying Experience 21:30 Tariffs and Their Impact on Amazon Sellers 24:50 Key Takeaways and Final Thoughts Hashtags #AmazonSelling #EcommerceTips #AmazonFBA #DTC #EcommerceMarketing #AmazonStrategy #DigitalMarketing #OnlineSelling #RetailTrends #AmazonMerchandising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!) 36:13

30 дней назад36:13

36:13

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀 How do you build a brand that consumers remember before they even see an ad? BYLT Basics is mastering the art of upper funnel marketing. In this episode, Spencer Toomey, BYLT’s growth lead, breaks down how major sponsorships—like their Mike Tyson partnership during his Netflix fight—drove massive Q4 success. 📌 Key takeaways: 📺 TV + Sponsorships = Performance Lift – How upper funnel plays fuel bottom-funnel conversions. 🔍 How BYLT Measures Brand Awareness – Google Trends, post-purchase surveys, and real-time site traffic spikes. 🎯 The New Media Mix – Why brands need to rethink their reliance on Meta and experiment with new channels like Tatari, AppLovin, and YouTube. 💡 Creative Flywheel Strategy – How BYLT is optimizing their ad volume and storytelling to drive impact. This episode is packed with tactical insights for marketers who want to scale without relying solely on Meta ads. Timestamps: 00:00 - Diversifying ad spend beyond Meta 02:10 - The impact of Mike Tyson's sponsorship on BILT 04:50 - Upper funnel strategies and TV advertising bets 07:20 - Leveraging AppLovin for new customer acquisition 10:05 - Creative flywheel: Scaling ad production efficiently 12:45 - Using post-purchase surveys for attribution insights 15:30 - The role of influencers and brand ambassadors 18:20 - Late-night ad launch strategy explained 21:00 - Essential marketing tools: Motion & NoCommerce 23:40 - Future experiments with PMAX, YouTube, and AppLovin Hashtags: #DTCMarketing #EcommerceGrowth #MetaAds #BrandAwareness #CreativeStrategy #AdvertisingTips #GrowthMarketing #YouTubeAds #InfluencerMarketing #MarketingTech #AdOptimization #BusinessGrowth #MarketingPodcast #DTCBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF 31:04

5 weeks назад31:04

31:04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta ad accounts. In this episode, Eric Dyck chats with Pilothouse Meta experts Taylor Cain, Jocelyn, and Aves to break down what’s happening, what brands should do, and how to stay compliant while still driving results. Key Topics Covered: ✅ What’s Changing? Meta’s new event tracking restrictions explained ✅ Who’s Affected? How Meta is categorizing health & wellness brands ✅ Workarounds That Work: Using upper-funnel event tracking to maintain ad performance ✅ Creative & Messaging Shifts: Why brands need to sell a lifestyle, not just a product ✅ Long-Term Impact: Will Meta roll out similar restrictions to other industries? Meta is prioritizing user privacy, and these changes are likely just the beginning. If your brand is affected, tune in to get the insights you need to adapt your strategy. Timestamps: 00:00 - Meta’s new health and wellness ad restrictions 02:15 - What this means for advertisers 05:00 - Meta’s event tracking changes explained 08:30 - Preparing for the new ad policies 11:00 - How brands can pivot their messaging 14:45 - The impact on creative and targeting 18:20 - Future of health and wellness ads on Meta 21:30 - Attribution updates and performance tracking Hashtags: #MetaAds #DigitalMarketing #AdvertisingChanges #HealthAndWellness #DTCMarketing #MarketingNews #PaidSocial #SocialMediaAds #FacebookAds #InstagramAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen 47:26

5 weeks назад47:26

47:26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we’re joined by Bradley Keefer, CRO of Keen Decision Systems, to discuss how brands can elevate their marketing game by thinking like investment bankers. Bradley dives deep into why ROAS alone doesn’t cut it anymore and explains how brands can use holistic data to align short-term performance with long-term profitability. Download the 2024 Performance Insights & Strategic Investment Guide for 2025: https://bit.ly/3Wv8oun Key Insights from This Episode: Rethink ROAS: Why traditional metrics fail to account for long-term value. Funnel Balancing: Moving from a 50-50 mix to an optimal 70-30 top-to-bottom strategy. Interaction Effects: How channels like connected TV and organic social can amplify each other. Avoiding Pitfalls: Why “shiny object” channels like TikTok Shop or TikTok ads need careful consideration. Tune in to learn how Keen Decision Systems is helping brands create marketing strategies that deliver predictable, profitable growth. Timestamps: 00:00 - Why Marketers Must Justify Their Existence 02:10 - The Investment Banker Mindset for Marketing 04:45 - Rethinking ROAS and Measuring Profitability 07:55 - How Brands Should Balance Top vs. Bottom Funnel Spend 11:20 - The Power of Interaction Effects in Marketing 14:30 - Scaling Up with Tentpole Events and Viral Moments 18:15 - When and How to Move Up the Funnel 22:40 - TikTok vs. Meta: The Future of Social Commerce 26:10 - The Role of AI and Data in Marketing Decisions Hashtags: #MarketingStrategy #DTCGrowth #DigitalAdvertising #Ecommerce #MarketingData #BrandBuilding #ROAS #SocialCommerce #TikTokMarketing #PaidMedia #InvestmentMindset #MarketingMetrics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford 51:15

5 weeks назад51:15

51:15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares: 🔥 The dark side of performance marketing & how it killed their margins 🎯 Why brands need to invest in “memory structures” to drive future demand 📈 How shifting budget up-funnel can actually make you more money 💡 How to measure brand impact beyond ROAS with Marathon If you’re running a DTC brand and struggling with rising CAC and shrinking margins, this episode is a must-listen. Learn how to escape the performance marketing hamster wheel and build a business that lasts. Timestamps 00:00 - The rise of Chubbies and bold marketing 02:45 - The impact of Meta ads and performance marketing 07:30 - Balancing brand awareness and short-term metrics 12:15 - The power of memory structures in brand building 17:50 - Why investing in brand is key to long-term success 23:30 - Measuring brand impact beyond ROAS 28:15 - How Marathon helps brands build sustainable growth 34:00 - The future of brand marketing and performance Hashtags #DTC #EcommerceMarketing #BrandBuilding #MarketingStrategy #PerformanceMarketing #MetaAds #DigitalMarketing #CustomerAcquisition #BrandAwareness #ROAS #GrowthStrategy #ContentMarketing #Marathon #PrestonRutherford #CMO #Chubbies #DirectToConsumer #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF 33:28

6 weeks назад33:28

33:28

Subscribe to DTC Newsletter - https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section by section for higher conversion rates. AI for Subscription Growth: Why AI-powered page redesigns can dramatically improve MRR. Automating Ad Mashups: Using AI to remix top-performing ads for faster creative iteration. Voice AI in Ads: How 11 Labs speeds up ad production with high-quality voiceovers. Strategic AI Thinking: How AI can assist with brand-level strategy and audience segmentation. If you’re looking for real-world AI applications in DTC marketing, this episode is packed with actionable insights. Timestamps: 00:00 - AI tools are evolving fast 02:05 - How ChatGPT enhances ad creative 04:30 - Optimizing landing pages with AI 07:15 - Using AI for voiceovers and trailers 10:45 - The power of humor in ads 14:00 - AI-generated mashups for top-performing ads 17:20 - AI for brand-level strategy and deep analysis 20:40 - AI agents and the future of automation Hashtags: #AIforMarketing #ChatGPT #DTCMarketing #AdCreative #EcommerceGrowth #AIcopywriting #PerformanceMarketing #CreativeStrategy #DigitalMarketing #Automation #MarketingTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025 32:59

6 weeks назад32:59

32:59

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend and surveying 500+ DTC advertisers, highlighting how brands can develop ads that scale to six- or seven-figure spends. Learn the 7 most impactful creative trends: https://motionapp.com/creative-trends Key Takeaways: What Makes a $1M Ad: Balancing humor, offers, and polished creative. The Role of Humor: Why funny ads drive deeper engagement and brand affinity. Lo-Fi Done Right: How details like lighting and casting make or break low-budget ads. Creative Strategy in 2025: Building a high-functioning team with platform-specific expertise. AI in Advertising: Practical applications without sacrificing authenticity. Tune in to learn how to build a creative system that delivers consistent winners. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt Elster 42:40

6 weeks назад42:40