Ep 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt Elster

DTC Podcast

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In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands.

https://ethercycle.com

https://www.instagram.com/kgelster/?hl=en

https://www.linkedin.com/in/kurtelster/

Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing pages, or running better promotions, Kurt’s insights are laser-focused on helping Shopify brands grow.

🔑 Key takeaways for DTC founders:

Master navigation and menus: Simplify and prioritize to make it easy for customers to find what they need.

Use landing pages effectively: Stop relying solely on product pages—targeted landing pages drive better results for campaigns.

Leverage Shopify tools: Use Shopify Functions and apps like Matrixify to streamline workflows and enable advanced promotions.

Run free gift with purchase campaigns: Boost AOV and customer excitement without discounting your brand.

If you’re running a Shopify store and want practical advice to optimize performance, this episode is a must-listen!

Timestamps:

0:00 - The power of landing pages for ecommerce

2:05 - The importance of customer conversations

4:20 - Key improvements in Shopify tools

6:35 - Using AI and GPT for ecommerce efficiency

8:50 - Building loyal communities for product launches

11:10 - Planning and consistency for brand success

13:25 - Top-of-funnel strategies and storytelling

15:40 - Exciting AI advancements for personal productivity

18:05 - The sci-fi future of AI and tech integration

Hashtags:

#EcommerceTips #ShopifyExperts #AIForBusiness #PodcastHighlights #DigitalMarketing #CustomerEngagement #DTCBrands #LandingPages #BrandBuilding #ShopifyUpdates

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