Building Trust And Authenticity In B2B Marketing With Ana Laura Zain Executive Conversations podcast

Контент предоставлен Maeva Cifuentes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Maeva Cifuentes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Executive Conversations »
Building trust and authenticity in B2B marketing with Ana Laura Zain

8d ago 25:02

MP3•Главная эпизода

In this episode of Executive Conversations Ana Laura and Maeva discuss the importance of building relationships and connections with leadership and key stakeholders within an organization. She emphasizes the need to bridge the gap between marketing and sales, focusing on mutual understanding and collaboration to drive business growth.

Ana Laura also highlights the role of data in storytelling, using it to align marketing efforts with business goals and demonstrate ROI. We get an insight into her approach to handling resistance and fostering buy-in for long-term strategies, particularly when short-term results are lacking.

The conversation also covers the challenges of budget allocation, using data to justify investment in marketing initiatives, and securing support from executives.

121 эпизодов

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