Episode 186: Why Most Gyms Fail and How to Build Loyal Communities with Zach Colman

Feel Strong Fitness

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In this dynamic episode of Feel Strong Fitness, host Justin McClintock engages with Zach Colman, a creative entrepreneur and branding expert, to explore the impact of authentic storytelling in business and personal branding. Zach dives into his journey of building a purpose-driven brand and shares strategies for creating meaningful content that resonates deeply with an audience.

Whether you’re a small business owner, a coach, or simply someone passionate about building a personal brand, Zach’s insights provide a fresh perspective on how to stand out in a crowded market. His actionable advice on harnessing creativity and staying consistent makes this episode a must-listen for anyone looking to elevate their brand.

Expect to Learn:

• How to create content that genuinely connects with your audience.

• The importance of authenticity in personal and business branding.

• Tips for staying consistent with your content strategy.

• How storytelling can transform your customer’s perception of your brand.

• The role of emotional connection in content creation.

Episode Breakdown with Timestamps:

[00:00:59] – Introduction: Justin introduces Zach Colman and sets the stage for a discussion on authentic content creation.

[00:01:54] – Workout and Personal Development: Zach's personal experience with burnout and the importance of maintaining a connection to his values and passions

[00:12:38] – Partnership-Focused Approach: The benefits of taking a partnership-focused approach rather than just trying to acquire clients or customers

[00:23:40] – Challenges Gym Owners Face: Discussions of the challenges gym owners face in shifting their mindset and operations as their businesses grows

[00:39:39] –GymMark and Customer Experience: GymMark helps gym owners shift from a management mindset to a leadership mindset, focusing on providing an excellent customer experience rather than just prioritizing sales.

[00:47:29] – Closing Thoughts: Final insights from Zach on how to stay motivated and creative.

Check out the Guest:

• GymMark Website: https://gymmark.com/

• GymMark Email: [email protected] Website: https://creatitive.com/author/zcolman/

• Instagram: https://www.instagram.com/creatitive/

• LinkedIn: https://www.linkedin.com/in/zach-colman/

• Email: [email protected]

• Youtube:https://www.youtube.com/@zach-colman

• Ted X: https://www.youtube.com/watch?v=_LA6JNgIQXo

• • Podcast: https://creatitive.com/podcast/

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