#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility.
Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team.
Listen to the episode to hear how Tom feels being the youngest exec in the boardroom, while leading an ambitious marketing team from an office bigger than his living room.
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Разделы

1. #111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO (00:00:00)

2. Tom’s unique background in B2B marketing (00:01:38)

3. Is a lack of formal education a disadvantage in B2B marketing careers? (00:03:19)

4. About Tom’s first CMO role at DISCO (00:05:08)

5. Why Tom was hired as a CMO (00:06:11)

6. Differentiating yourself for career success (00:07:50)

7. How reporting to a chief revenue officer affects a B2B business (00:11:07)

8. What being a CMO is really like (00:13:18)

9. Having business-level conversations as a CMO (00:14:53)

10. Dealing with imposter syndrome (00:16:08)

11. The pressure of making big decisions as a B2B business leader (00:18:05)

12. Why CMOs come in and change everything (00:19:49)

13. Tips for starting as a CMO for the first time (00:22:48)