#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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2+ y ago 30:16

MP3•Главная эпизода

More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust.

On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand publishing and moving away from traditional B2B content marketing strategies.
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#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing