[ Jay Croft ] Marketing To The Over 50 Demographic

Fitness Business Freedom

Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.

Today I have the pleasure of speaking with Jay Croft

Jay Croft is a veteran communicator with more than three decades of experience. Jay is a former newspaper journalist who also worked in marketing and communications for some of the country’s biggest corporations. He created Prime Fit Content in 2018 to show fitness professionals how to reach more people over 50, who represent a powerful, lucrative demographic that is largely overlooked by the fitness industry. He also hosts his own podcast, Optimal Aging, writes for fitness organizations and publications, and contributes to CNN and WebMD.

Within our conversation we dove into marketing strategy especially around attracting the over 50 demographic. He hit on the importance of creating clear communication channels that easily portrays your values and process on how you serve. A direct quote from Jay “ If you are not making time to tell your story then you are missing the boat on other areas within your business. So get ready for a great conversation around a marketing perspective that sets you up for long term success. So let's jump in and bring Jay on the show.

To engage with Jay Croft visit the links below:

PrimeFitContent.com
https://www.facebook.com/jaycroft
instagram/primefitcontent

Thanks for listening!

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About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

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