252. Ann Crady Weiss, Co-Founder & CEO of Hatch

Fitt Insider

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Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch.

Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up.

In this episode, we talk about building a billion-dollar brand.

We also cover:

• Scaling profitably • Selling sleep as a service • Personalizing sleep optimization

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Hatch’s Website: https://www.hatch.co/

Hatch’s IG: https://www.instagram.com/hatchforsleep

Hatch’s TikTok: https://www.tiktok.com/@hatchforsleep

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

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Chapters: (00:00) Introduction (02:41) Hatch's Journey and Product Evolution (03:29) Expanding to Adult Sleep Solutions (04:39) The Science Behind Hatch's Products (06:24) From Baby Products to a Sleep-Focused Company (07:46) The Market Opportunity and Business Strategy (09:43) Creating Personalized Sleep Solutions (15:40) Research Behind Hatch Products (20:16) Building a Culture of Rest at Hatch (22:12) Future Roadmap (28:06) Team Building Insights (32:48) Conclusion

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