Ep 44: Covid and our food system with founder of Natoora, Franco Fubini

Food Tribe

Today I’m speaking to Franco Fubini, founder and owner of fresh produce purveyor Natoora.

Franco founded Natoora 16 years ago with a mission to revolutionise the food system. Natoora has always stood for sourcing and supplying food in a sustainable way. They source radically seasonal produce with a focus on flavour that’s been farmed in a way that works with nature, their supply chains are transparent, and farmers and producers are celebrated.

Franco has been on the podcast before (you can take a listen to episode 22 if you haven’t heard it) where he shares the whole Natoora story, talks about their mission, and answers some big questions on our food system.

In light of this pandemic, I wanted to speak to Franco again about the impacts it’s having on our food system, and what opportunities he’s seeing for positive lasting change.

Natoora has a pretty remarkable story of how they’ve adapted their business model, and miraculously increased their supply of food during this time - pivoting from supplying to restaurants which was 60% of their business, directly to people’s homes.

We chat about this shift the company has made, what trends they’re seeing, and then more broadly about what this crisis could mean for our food system, how it’s impacting farmers and consumers, and what we hope may emerge from it.