Behind the waffle iron with the Belgian liege waffle experts at Press

FoodCrush

Few people love waffles more than Leslie Knope of “Parks and Rec,” who spent seven seasons of the popular television series finding new ways to express her love for the popular breakfast food. But if we had to pick two other people whose love for waffles transcends most other things, it would be Aaron Rosko and Emily Thomas of Press, who single-handedly championed the Belgian liege waffle and made it an indelible part of the Milwaukee food scene.

This week on the podcast, we’re sitting down with Rosko and Thomas to chat about how they made their passion for waffles into both a successful mobile food operation and a counter service European-style marche. Along the way, they share insights into the highs and lows of the waffle business, the ways they kept customers happy during the global pandemic and some of their plans for the future. Don’t waffle! Listen in!