How To Get Major Media Coverage with No Connections with Shannon Lanier

FutureProof Business | Branding | Lifestyle | Online Marketing | Build Your Business with Courtney Newell

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11+ y ago 31:38

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Shannon Lanier is the co-host of Arise TV. You may have watched Shannon interview top corporate executives for the syndicated television series Our World with Black Enterprise and Black Enterprise Business Report, where he also serves as an on-air correspondent. Shannon interviews top corporate executives and celebrities worldwide and can be watched daily at arise.tv.

In this episode of Entrepreneur 2.0 you will learn:

The types of stories most likely to be picked up by major media networks

The power of the pitch and how to craft the perfect pitch

How to make it easier for networks to pick up your story

How to properly do you research so you know who to pitch

Why you should be using social media to make connections

The best way to build media relationships

How to craft your human interest story

How to handle the backlash of negative press

and lots more...

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