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Digital Marketing Measurement in 2025: Chris Mercer on Data Strategy and Customer Behaviours | EP11
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Manage episode 454883079 series 3585604
Контент предоставлен Jonathan Milanes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Milanes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky.
In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School.
In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including:
- The importance of strategy over marketing measurement tools (software)
- How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already)
- The framework he uses when thinking about digital marketing measurement and data: 1) acquire 2) store 3) visualise 4) understand
- The launch of his community and how it can help marketers upskill in data measurement and analysis
- How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this
Enjoy the podcast and if you’ve found value, help your peers and repost/share it 👌
Chapters
00:00 Introduction
01:57 Measure Summit Event
07:10 Evolution of Measure Summit
08:13 The Importance of Competitor Collaboration
10:15 Mercer's Journey into Digital Marketing
12:38 Shift to Conversion Optimization
17:28 Measurement Strategy
20:44 Understanding User Behavior
27:06 The Importance of Measuring User Behavior
27:54 Essential Tools
34:48 Challenges in Digital Tools
42:17 Predictions
48:09 Closing Thoughts
#DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement
Show Notes
https://www.linkedin.com/in/chrismerceronline/
https://measurementmarketing.io/
https://my.measureu.com/feed
https://profitschool.com/
https://measuresummit.com/
https://clarity.microsoft.com/
https://tagmanager.google.com
https://developers.google.com/analytics
https://www.kissmetrics.io/
https://lookerstudio.google.com/u/0/navigation/reporting
https://www.linkedin.com/in/julianjuenemann/
https://www.linkedin.com/company/measureschool/about/
https://measureschool.com/
🎥 Subscribe to the Channel: https://bit.ly/4chHYBD
💎 Become a Futurist Marketer: https://futurist-marketers.pro/
🙏 Support the Platform: https://bit.ly/3yBKRPI
🎧 Listen to the Podcast: https://pod.link/1756442938
📚 Join the Newsletter: https://newsletter.futurist-marketers.pro/
💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/
🐥 My Twitter (X): https://twitter.com/jonathanmilanes
🚀 If you need a Growth/Performance Marketing Consultant: https://proverve.io/
Enjoyed and found value in the video? Why not subscribe and get first-hand visibility of all our new releases!
11 эпизодов
ПоделитьсяАрхивные серии ("Канал не активен" status)
When?
This feed was archived on February 18, 2025 09:09 (
Why? Канал не активен status. Нашим серверам не удалось получить доступ к каналу подкаста в течении длительного периода времени.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 454883079 series 3585604
Контент предоставлен Jonathan Milanes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Jonathan Milanes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky.
In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School.
In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including:
- The importance of strategy over marketing measurement tools (software)
- How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already)
- The framework he uses when thinking about digital marketing measurement and data: 1) acquire 2) store 3) visualise 4) understand
- The launch of his community and how it can help marketers upskill in data measurement and analysis
- How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this
Enjoy the podcast and if you’ve found value, help your peers and repost/share it 👌
Chapters
00:00 Introduction
01:57 Measure Summit Event
07:10 Evolution of Measure Summit
08:13 The Importance of Competitor Collaboration
10:15 Mercer's Journey into Digital Marketing
12:38 Shift to Conversion Optimization
17:28 Measurement Strategy
20:44 Understanding User Behavior
27:06 The Importance of Measuring User Behavior
27:54 Essential Tools
34:48 Challenges in Digital Tools
42:17 Predictions
48:09 Closing Thoughts
#DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement
Show Notes
https://www.linkedin.com/in/chrismerceronline/
https://measurementmarketing.io/
https://my.measureu.com/feed
https://profitschool.com/
https://measuresummit.com/
https://clarity.microsoft.com/
https://tagmanager.google.com
https://developers.google.com/analytics
https://www.kissmetrics.io/
https://lookerstudio.google.com/u/0/navigation/reporting
https://www.linkedin.com/in/julianjuenemann/
https://www.linkedin.com/company/measureschool/about/
https://measureschool.com/
🎥 Subscribe to the Channel: https://bit.ly/4chHYBD
💎 Become a Futurist Marketer: https://futurist-marketers.pro/
🙏 Support the Platform: https://bit.ly/3yBKRPI
🎧 Listen to the Podcast: https://pod.link/1756442938
📚 Join the Newsletter: https://newsletter.futurist-marketers.pro/
💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/
🐥 My Twitter (X): https://twitter.com/jonathanmilanes
🚀 If you need a Growth/Performance Marketing Consultant: https://proverve.io/
Enjoyed and found value in the video? Why not subscribe and get first-hand visibility of all our new releases!
11 эпизодов
Все серии
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1 Digital Marketing Measurement in 2025: Chris Mercer on Data Strategy and Customer Behaviours | EP11 51:23
Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky. In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School. In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including: - The importance of strategy over marketing measurement tools (software) - How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already) - The framework he uses when thinking about digital marketing measurement and data: 1) acquire 2) store 3) visualise 4) understand - The launch of his community and how it can help marketers upskill in data measurement and analysis - How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this Enjoy the podcast and if you’ve found value, help your peers and repost/share it 👌 Chapters 00:00 Introduction 01:57 Measure Summit Event 07:10 Evolution of Measure Summit 08:13 The Importance of Competitor Collaboration 10:15 Mercer's Journey into Digital Marketing 12:38 Shift to Conversion Optimization 17:28 Measurement Strategy 20:44 Understanding User Behavior 27:06 The Importance of Measuring User Behavior 27:54 Essential Tools 34:48 Challenges in Digital Tools 42:17 Predictions 48:09 Closing Thoughts #DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement Show Notes https://www.linkedin.com/in/chrismerceronline/ https://measurementmarketing.io/ https://my.measureu.com/feed https://profitschool.com/ https://measuresummit.com/ https://clarity.microsoft.com/ https://tagmanager.google.com https://developers.google.com/analytics https://www.kissmetrics.io/ https://lookerstudio.google.com/u/0/navigation/reporting https://www.linkedin.com/in/julianjuenemann/ https://www.linkedin.com/company/measureschool/about/ https://measureschool.com/ 🎥 Subscribe to the Channel: https://bit.ly/4chHYBD 💎 Become a Futurist Marketer: https://futurist-marketers.pro/ 🙏 Support the Platform: https://bit.ly/3yBKRPI 🎧 Listen to the Podcast: https://pod.link/1756442938 📚 Join the Newsletter: https://newsletter.futurist-marketers.pro/ 💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/ 🐥 My Twitter (X): https://twitter.com/jonathanmilanes 🚀 If you need a Growth/Performance Marketing Consultant: https://proverve.io/ Enjoyed and found value in the video? Why not subscribe and get first-hand visibility of all our new releases!…
1 The Importance of Personal Projects as a Candidate: Kate O’Shea on The Process of Recruitment | EP10 46:57
16+ years of experience in recruiting for digital marketers and performance marketers (paid media). That’s the reason why I wanted to have Kate O'Shea on the podcast - it always fascinates me what happens during the end-to-end process of recruitment and what makes a candidate stand out. That’s just one of the many high-impact conversations we had, and now it’s available for you. In episode 10, we discuss: ✅ What the market is like in 2024, and how it compares to last year and how it may be in the 2025/the future ✅ Why Q1 of the year tends to be a great time to change roles and look for new opportunities ✅ Red flags you do during your screening process that turn recruiters off ✅ Why having personal projects outside of your main day job is a must for standing out in a pile of CVs (hey, I’ve preaching this since day one) ✅ Why it is important to be transparent and to be clear from both the employer's and candidate's perspective Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Recruitment #MarketingRecruitment #DigitalMarketing #JobSearch #CareerAdvice #JobInterview #HiringTips #MarketingJobs 00:00 Trailer 01:56 Current Market Trends and Predictions 08:31 The Recruitment Process: End-to-End 15:14 Managing Expectations in Recruitment 22:24 Salary Negotiations and Final Steps 24:51 The Importance of Transparency in Hiring 26:11 What Makes a Great Initial Interview 29:57 Red Flags in the Hiring Process 34:16 Building Your Personal Brand 36:13 Advice for Job Seekers 42:56 The Future of Recruitment Shownotes https://www.linkedin.com/in/kateppc/ https://www.linkedin.com/company/keo-digital-ltd/ https://techcrunch.com/ https://www.crunchbase.com/…
1 The Value of Soft Skills & Constant Learning: Alain Abou-Atmeh on Digital & Growth Marketing | EP9 47:42
Why soft skills are needed in an age of AI and automation. That’s one of the topics I and Alain Abou-Atmeh talk about in episode 9 of the podcast - but there’s more, we also dive in on: ✅ The challenges of being a marketer when you’re doing multiple roles at the same time ✅ The core difference between digital marketing and growth marketing (goldmine mental model here!) ✅ How he combines marketing fundamentals and integrates it with AI usage (practical example shown if you listen) ✅ What makes Growth Tribe different when it comes to what they teach and the value of showing practical use cases for what they teach ✅ Some aspects of self-development and continuous learning in times of high competition Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Growth #GrowthMarketing #DigitalMarketing #GrowthTribe #PersonalDevelopment 00:00 Trailer 02:20 Freelancing to Growth Tribe 09:20 The Role of Soft Skills 21:12 Teaching Growth Marketing 23:56 Growth Marketing in Real-World Scenarios 26:19 The Power of AI in Marketing 28:02 The Importance of Fundamentals in Marketing 29:10 Challenges in Growth Marketing 34:50 Favorite Growth Marketing Tools 38:47 Continuous Learning and Staying Updated 42:09 The T-Shaped Marketer Show notes https://www.linkedin.com/in/growthmarketingtrainer/ https://www.crystalknows.com/ https://sparktoro.com/ https://www.semrush.com/ https://www.lyssna.com/ https://www.stackedmarketer.com/ https://feedly.com/ https://www.howtoweb.co/ https://growthtribe.io/ Be Water, My Friend - https://amzn.to/3A6wdkv (affiliate link) How to win friends and influence people - https://amzn.to/40mqhhF (affiliate link) The Laws of Human Nature - https://amzn.to/3YDMWVF (affiliate link) Hacking Growth - https://amzn.to/3C1ovIN (affiliate link) https://growwithward.com/aaarrr-pirate-funnel/…
1 How Growth Leaders Thrive in Times of Change: Andrew Capland on Coaching Head of Growths | EP8 32:25
Misalignments and pain points of being a growth leader (expect the unexpected). One of the many touch points I geeked out on with episode 8 of the podcast with my guy Andrew Capland (of Delivering Value). We also talk about: ✅ What a growth leader/head of growth actually is and why it’s a growing need for most businesses ✅ The common pain points, challenges and situations you’ll likely face as a growth leader ✅ His approach to mentoring and coaching Head of Growths and why it’s such a high-pressure role (and what to do about it) ✅ Why companies shouldn’t even think about hiring a head of growth without product-market-fit (110% agree with this!) ✅ Ways to alleviate misalignment and comms issues with cross-functional teams Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Growth #HeadofGrowth #Leadership #GrowthLeadership #Reforge #GrowthMarketing 00:00 Introduction and Setting the Stage 01:04 Guest Introduction: Andrew Kaplan 01:59 Andrew's Journey into Marketing 03:55 Transition to Growth Leadership 06:13 Coaching Heads of Growth 11:17 Advice for Aspiring Growth Leaders 21:22 Challenges and Misalignment in Growth Roles 30:47 Future of Product-Led Growth Shownotes https://www.linkedin.com/in/andrewcapland/ https://www.youtube.com/channel/UCPZVQP9ncHoTDgt-kz4m57A https://deliveringvalue.co/ https://www.hubspot.com/ https://deliveringvalue.co/coaching https://wistia.com/ https://www.productled.org/foundations/what-is-product-led-growth https://www.reforge.com/ https://productled.com/…
1 Mobile App Marketing: Steve Young on Building the #1 ASO Agency and Scaling Niche Apps l | EP7 27:22
The #1 YouTube channel on App Store Optimisation & Mobile App Growth. That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash. In episode 7 of the podcast, we talk about: ✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals ✅ His approach to building @appmasters and how he built one of the top YT channels for app marketers/developers ✅ A growth ‘hack’ to identify demand for an app idea without having to build a single line of code OR prior to launching it (derisking) ✅ The power of content marketing and how that can funnel onto exciting projects like building a business, building your personal brand and more ✅ Why having a conversion optimisation approach is more important than traditional user acquisition/paid media efforts when growing a mobile app (hint: leaky buckets) Please do enjoy the podcast 🙏 #AppMasters #ASO #AppStoreOptimisation #MobileAppMarketing #UserAcquisition 00:00 Trailer 01:21 Building a YouTube Channel 03:04 Background and Early Career 04:19 Starting the Podcast and App Masters 07:06 App Marketing Strategies 17:30 The Future of App Marketing 21:47 Advice for Aspiring Marketers 25:26 Favorite Tools for ASO Shownotes https://www.linkedin.com/in/stevepyoung/ https://www.youtube.com/appmasters https://appmasters.com/ https://appfollow.io/ https://appradar.com/ https://designpickle.com/ https://www.videohusky.com/…
1 Computer Science to Growth Marketing: Tarek Reslan on The Most Important Skill for Marketers | EP6 37:18
From computer science to being a growth marketer and public speaker? That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast! We talk about: - How he discovered growth marketing and what framework to see it as - How and why he transitioned from computer science to marketing (and how problem-solving is a must for marketers) - What’s it like working at Growth Tribe and why he gets ‘paid to learn’ - The most underrated but valuable skill all marketers should learn (hint: words) - His favourite growth marketing tools (some of which I’ve newly discovered!) Please do enjoy the podcast 🙏 #GrowthTribe #GrowthHacking #GrowthMarketer #GrowthMarketing #MarketingPodcast Chapters 00:00 Trailer 01:54 Transition from Computer Science to Marketing 03:39 The Role of AI in Marketing 06:50 Webinars and Public Speaking 11:04 Journey to Growth Tribe 14:25 The Evolution of Growth Marketing 18:36 Diverse Backgrounds in Marketing 22:54 Leveraging Digital Presence 23:52 Top Tools for Growth Marketers 31:41 The Importance of Copywriting 34:48 Predictions 35:40 Growth Tribe Shownotes https://www.linkedin.com/in/tarek-reslan/ https://www.youtube.com/c/tarekreslan https://growthtribe.io/ https://www.lyssna.com/ https://chatgpt.com/ https://www.semrush.com/ https://artlist.io/ https://get.descript.com/1klbul7p5h6g (affiliate link)…
Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general. I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing. I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO. I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds. For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following: - His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar - The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other) - Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds - The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE - User quality differences between iOS/Android users (hint: Apple’s are good for you) - How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening) Chapters 00:00 Introduction 01:43 User Acquisition and ASO 05:28 Career Journey in Marketing 11:53 Transparency in Marketing 15:18 Navigating SKAN 4.0 23:35 Defining User Acquisition 26:33 User Acquisition Channels 26:55 Monetization Strategies for Apps 28:40 Mobile Measurement Partners (MMPs) 31:08 Free Attribution Solutions 33:30 iOS vs. Android User Quality 34:43 Splitmetrics and AppRadar 37:26 User Acquisition and ASO Tools 44:40 Advice for Aspiring App Marketers 47:24 Future Predictions 48:50 Conclusion Show Notes https://www.linkedin.com/in/davidvargasmontiel/ My most viewed video on app marketing: https://youtu.be/uVZ69fQPHdM?si=L0LRqLYcSVsQxXih https://splitmetrics.com/ https://appradar.com/ https://developer.apple.com/documentation/storekit/skadnetwork/ https://www.applovin.com/ https://liftoff.io/ https://unity.com/ https://www.adjust.com/ https://www.singular.net/ https://tenjin.com/ https://amplitude.com/ https://mixpanel.com/ https://appmasters.com/ https://www.asoebook.com/ (affiliate!?) https://phiture.com/ https://www.appsflyer.com/ https://firebase.google.com/ https://www.apptweak.com/en #UserAcquisition #AppsFlyer #MMP #MobileMeasurementPartner #ASO #SKAN #MobileAppMarketing…
1 Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4 56:24
Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller! So many goldmines and interesting takes on all things AI, growth and marketing - including discussing: - The experience of being a Head of Growth at Opus Clip - A very underrated growth loop to acquire more users (hint: aha moment) - How to navigate competitors stealing your buzz + general approach to not be overwhelmed - Visibility into tech stacks and team breakdowns of a fast-growing SaaS company - Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I) You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏 Timestamps 00:00 Intro 00:57 How We Met 03:07 Parker's Marketing Journey 06:13 The Value of College Education 11:12 Role and Responsibilities at Opus 16:07 Effective Growth Channels/Strategies 25:57 Navigating Competition in Tech 28:03 Social Media Growth Strategy 30:41 Team Structure and Collaboration 33:31 Lessons from Opus Clip 35:45 Tactical Growth Recommendations 40:51 Marketing Trends for 2024 44:02 Entrepreneurial Experience 49:12 AI Tools and Recommendations 53:16 Future Predictions in Marketing/AI 55:59 Conclusion Resources and Shownotes https://www.linkedin.com/in/parker-miller/ https://www.opus.pro/?via=5d1f62 (Affiliate Link) Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link) https://www.linkedin.com/company/junkieappxyz/ https://www.linkedin.com/company/coniferlive/ https://www.perplexity.ai/ https://www.sendspark.com/ https://gemini.google.com/app https://mixpanel.com/ https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg https://www.exitfive.com/ https://www.11x.ai/ https://www.larksuite.com/ https://www.heygen.com/ #Growth #OpusClip #AISaaS…
1 Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3 1:16:14
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяWhat’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form! Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed: - Going from Entrepreneurship to Growth Marketing - Upskilling with the Big 3: CXL, Growth Tribe & Reforge - Building his own SaaS (MarketHackr) - How Growth and Growth Teams are Evolving - Example of Growth Loops Used by Several Companies (Practical) If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏 00:00 Introduction 01:14 Background in Marketing 05:42 Early Entrepreneurial Ventures 08:33 Joining Startups and Agencies 13:39 Building MarketHackr + Joining The Growth Syndicate 18:31 Personal Growth & Mindset 22:27 Evolution of Growth Marketing 28:05 Educational Platforms and Upskilling 36:38 Trends in Growth Marketing 40:04 Balancing Business Stages 40:41 Growth Hacking vs. Growth Marketing 41:50 Community Building 46:21 Introducing MarketHackr 51:39 Lessons from Building MarketHackr 01:05:25 Predictions for the Future of Growth 01:05:34 Leveraging AI in Growth Marketing 01:14:57 Final Thoughts #SaaS #GrowthMarketing #GrowthHacking https://www.linkedin.com/in/georgi-furnadzhiev/ https://www.markethackr.com/ https://www.linkedin.com/company/markethackr/ https://www.reforge.com/ http://cxl.com/institute/#_r_futurist-marketers (affiliate link) https://stap-budget.net/index.html https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing. https://growthtribe.io/ https://www.semrush.com/blog/skyscraper-technique/ The Lean Product Playbook by Dan Olson https://www.bigcommerce.co.uk/glossary/revenue-optimization/ https://www.joinpavilion.com/ https://www.thegrowthsyndicate.com/ https://www.luna.ai/ https://www.linkedin.com/in/douwewester/ https://www.refinelabs.com/chris-walker https://www.youtube.com/@ChrisWalker171 https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder) https://www.linkedin.com/in/koenstam87/ (Personio) https://www.personio.com/…
1 Fahhad Mustafa on How To Master & Succeed with Crowdfunding (LaunchBoom, IndieGoGo, Kickstarter) | EP 2 50:05
Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier. In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏 Chapters: 00:00 Introduction 00:12 Meet Fahad Mustafa 00:47 Wedding Photography to Marketing 01:55 Value of an MBA in Marketing 03:52 Crowdfunding 10:40 Becoming a Crowdfunding Expert 12:29 Balancing Marketing with Personal Life 14:47 Visual Skills in Digital Marketing 17:14 Impact of AI on Digital Marketing 20:32 Shifts in Crowdfunding Strategies 22:45 Leadership in Marketing Teams 25:23 Market Research and Product Validation 26:26 Creating High-Converting Ad Creatives 28:23 Friction Points 30:57 Crowdfunding Campaign Strategies 31:32 Communication in Agencies 34:57 LaunchBoom Certification 36:01 Tools and Techniques for Crowdfunding 39:46 Learning 46:12 Future of Marketing and Crowdfunding 48:51 Closing Thoughts 📚 Shownotes, Resources and Links https://www.linkedin.com/in/fahhad-mustafa/ https://www.launchboom.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.linkedin.com/company/pledgeprix/ https://pledgeprix.com/ https://www.crowdfunder.co.uk/ The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g https://www.startengine.com/ https://www.launchboom.com/launchkit/ #crowdfunding #indiegogo #kickstarter…
1 Ja Yue On Being Commercially Minded as a Paid Social Expert & Tips of Freelancing as a Marketer | EP 1 57:16
We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI. Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏 ⏳ Topics and Timestamps: 00:00 Introduction 00:39 How Me and Ja Met 02:37 Ja’s Journey into Marketing 05:47 All Things Paid Social 10:08 Challenges in Paid Social 16:16 Agency vs. In-House Role 21:40 Tools and Resources for Marketers 24:16 The Importance of Diverse Learning 29:25 Perspectives on AI 32:48 Social Media's Impact 35:30 AI Tools We Use 39:09 Freelancing Insights 43:41 Setting Up a Freelance Business 50:03 Lessons from Freelancing 55:40 The Future of Marketing 📚 Shownotes, Resources and Links https://futurist-marketers.pro/ https://www.linkedin.com/in/jayue/ https://www.yunojuno.com/ https://www.linkedin.com/in/george-mack/ https://www.linkedin.com/company/nest-commerce/ https://www.linkedin.com/in/tim-keen/ https://www.linkedin.com/in/abramsjake/ https://www.youtube.com/@DylanPondir https://www.youtube.com/@cassandra4533 https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor #paidsocial #marketingpodcast #metaads…
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