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Four Writing Resources You Can Invest for Evergreen Content
Manage episode 362712376 series 2792654
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“But I don’t know what to SAY about my brand!”
That’s a common complaint of food brand managers. As a food producer, you are probably very creative in the kitchen, but for most people, one area of creative expertise doesn’t always extend to writing.
Food bloggers, influencers, recipe developers, writers, writing dashboards and marketing experts are all place you may consider spending marketing dollars to get your brand story told. There are so many options, it’s hard to wade through the choices.
So in today’s episode, I talk about how and where to invest in writing for your marketing content, and ways to extend the reach of your budget by planning for and leveraging evergreen topics.
Evergreen content can live beyond the initial investment – evergreen topics can be repurposed time and again over the life of your product line. It’s an excellent way to the maximum return on your investment in marketing. You can learn more about evergreen photography decisions in Episode 75.
Check out the full episode to learn how, where, and when to invest in several types of writing partners..
Virginia Foodie Essentials:
- When looking to work with food bloggers, look for bloggers who are a good fit for your brand. - Georgiana Dearing
- Before you sign any contracts with a food blogger, ask for use rights for the recipe and the photographs. - Georgiana Dearing
- It's a confusing industry. So, you’d want someone who can add insights to your brand, not someone that you’d need to educate. - Georgiana Dearing
- Never consider paying an influencer with free products. - Georgiana Dearing
- A food blogger who posts on their site can help raise awareness of your brand to a new audience and provide validated backlinks to your site, which helps improve your organic SEO search results. - Georgiana Dearing
- One way to get evergreen content is to form a relationship with a writer who will develop your brand story over multiple posts. - Georgiana Dearing
- Hiring a marketing expert is going to be your biggest investment but don't let the price scare you away. - Georgiana Dearing
Key Points From This Episode:
- Explore these written content investments to upscale your website and business:
- Food Bloggers
- Recipe Developers
- Paid Writing
- Marketing Experts
- Food bloggers offer unique content and viewer traffic that links from their site to yours.
- Recipe developers are direct hires whose contents stay within your domain.
- Professional writers have different expertise levels and areas.
- It is more cost-saving to hire from a writing dashboard over time.
- Marketing experts focus on strategizing content to drive your sales goals
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